Led by Peacock, Matchup is Most-Streamed Thanksgiving Night Game Ever
Patriots-Vikings is Most-Watched NFL Game on Telemundo, Excluding Super Bowl LVI
STAMFORD, Conn. – November 25, 2022 – NBC Sports’ presentation of the Minnesota Vikings’ down-to-the-wire 33-26 victory over the New England Patriots, is the second-most watched Thanksgiving primetime game ever averaging a Total Audience Delivery of more than 26 million viewers, based on preliminary data, across NBC TV, Peacock, Telemundo, NBC Sports Digital, and NFL Digital platforms.
Last night’s game, which featured numerous lead changes and a tied score in each quarter, averaged an approximate 25.9 million English-language viewers, ranking behind only the 2015 Bears-Packers game in primetime viewership on Thanksgiving (27.8 million viewers).
In addition, Patriots-Vikings ranks as the most watched primetime regular season game since NBC Sports’ presentation of “The Return” by Buccaneers QB Tom Brady to New England last season (28.4 million on 10/3/21).
Additional ratings and viewership notes:
- Viewership for last night’s game topped by 24% last year’s Thanksgiving night matchup (Bills-Saints, 20.9 million).
- Led by Peacock, Vikings-Patriots delivered the most-streamed primetime NFL Thanksgiving game ever, registering an Average Minute Audience of 1.2 million viewers (across Peacock, NBC Sports Digital, and NFL Digital Properties).
- With an average of 565,000 viewers, Vikings-Patriots is the most-watched NFL game ever on Telemundo, excluding Super Bowl LVI. The game was the nightcap in a full day of fútbol and football that kicked off in the morning with four FIFA World Cup Qatar 2022 matches which included Brazil vs. Serbia, Telemundo Deportes’ most viewed game of the tournament.
- Last night’s game (8:24 p.m.-11:15 p.m. ET) registered a national NBC TV household rating of 9.7/29 – up 21% from last year’s Thanksgiving night matchup (8.0/22).
Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available next week.
TOP METERED MARKETS FOR PATRIOTS-VIKINGS (based on 44 markets available):
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