Argentina-Mexico Match Posts Record Total Audience Delivery Average of 8.9 Million Viewers
Argentina’s 2-0 Win Over Mexico is the Most-Streamed World Cup Match with First-Ever 2+ Million Average Minute Audience
Most-Watched Sporting Event in Telemundo History
DOHA, QATAR – Nov. 28, 2022 – Saturday night’s Argentina v. Mexico match set viewership and streaming records, averaging a Total Audience Delivery (TAD) of 8.9 million viewers across Telemundo, Peacock and Telemundo streaming platforms, marking the most-watched World Cup Group Stage match in Spanish-language history and second largest regardless of stage. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022 in the U.S.
The 8.9 million viewers for Argentina’s 2-0 win over Mexico — played at 2 p.m. ET on Saturday — is now the most-watched match of FIFA World Cup Qatar 2022in Spanish, topping Thursday’s Brazil v. Serbia game (5.7 million) played on Thanksgiving afternoon, and up almost 100% compared to Mexico’s first match vs. Poland (4.6 million) on Tuesday. This year’s World Cup is the first to take place in the fall in order to offset Qatar’s extreme summer heat.
Yesterday’s Argentina v. Mexico match is the most streamed match of FIFA World Cup Qatar 2022, becoming the first World Cup game to top two million viewers with an Average Minute Audience (AMA) of 2.08 million viewers on Peacock and Telemundo streaming platforms and beating the previous record set by Tuesday’s Mexico v. Poland game (1.35 million).
The streaming success has driven Peacock to the No. 1 spot on the App Store for free iOS apps every day since the tournament began, with the Telemundo Deportes app often breaking into the Top 5.
Through seven days, the FIFA World Cup Qatar 2022 is averaging a TAD of 2.6 million viewers for 24 games, up 24% vs. the 2018 tournament (2.1 million), which took place in Russia in the summer.
During the Argentina-Mexico match window (1:30-4:00 pm ET), Telemundo ranked as the No. 1 network overall regardless of language in Los Angeles, New York, Miami, Houston, and San Francisco and #1 on Spanish-language TV in Dallas, Chicago, Phoenix, Orlando, Sacramento, Tampa, Philadelphia, Washington, D.C, Boston and Atlanta.
Viewership figures are based on data from Nielsen and Adobe Analytics. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022 in the U.S.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.