New Features Include Carrie Underwood Music Experience, a Selfie Mirror in Collaboration with @OnHerTurf, and a Partnership with Boys & Girls Clubs of America
STAMFORD, Conn. – December 20, 2018 – NBC Sports Group’s Sunday Night Football bus makes a trip to Seattle this week ahead of Sunday night’s Chiefs-Seahawks game (coverage begins at 4:00 p.m. PST on NBC).
The SNF bus continues to travel the country, making stops in the host cities of Sunday Night Football games, giving fans a behind-the-scenes look into the action of SNF broadcasts.
New features on board this season include a Carrie Underwood SNF Open experience, a selfie-mirror presented by @OnHerTurf – a partnership between Refinery29 and NBC Sports that shares in the celebration and amplification of women in sports – and an area showcasing SNF’s new initiative with Boys & Girls Clubs of America.
In addition, fan favorites returning to the bus include a life-size player wall, the official Player of the Game Ball signed at the end of every SNF matchup, and the replica of the Football Night in America desk. The bus continues its journey this week making stops in the Seattle-area ahead of the Sunday Night Football game as the Kansas City Chiefs take on the Seattle Seahawks.
The bus will arrive in Seattle on tomorrow, December 21 at the Wallingford Boys & Girls Club from 4:00 p.m.—6:00 p.m. PST. On Saturday, December 22, the bus will be at Winter Fest at Seattle Center from 12:00 p.m. — 3:00 p.m. PST. On Sunday, December 23, the bus will be at CenturyLink Field for game day from 1:00 p.m. until kick-off at 5:20 p.m. PST.
The schedule for this week:
|Friday, Dec. 21||4-6 p.m.||Wallingford Boys & Girls Club|
|Saturday, Dec. 22||12-3 p.m.||Winter Fest at Seattle Center|
|Sunday, Dec. 23||1-5 p.m.||Sunday Game Day at CenturyLink Field|
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
Since week 1, the bus has travelled across the country to each SNF host city. To give more fans a chance to join in on the experience, the SNF Bus also visits markets along the route without a SNF game on the schedule. The bus arrives in each host city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus gives fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities and experiences.
The 2018 bus features football field decaling on the floor, and a replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the Carrie Underwood music experience and the @OnHerTurf display, to the life-size NFL player wall, fans have numerous opportunities to interact and share memories from the bus.
The full list of cities the SNF bus will be visiting throughout the season:
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The SNFbus will travel almost 20,000 miles across the country during the season.
- The bus will make stops in 12 unique locations, making stops in the host cities of all Sunday night games.
- It would take 50 footballs to make up the length of the SNFBus, and 46,000 footballs to equal the weight of the bus.
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts (@SNFon NBC) along with the #SNF hashtag displayed on the exterior.
A dedicated producer will collect photos and create videos of the bus’s travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.
–NBC SPORTS GROUP–