Partnership spans Team USA participation in the Paris 2024, Milano-Cortina 2026 and Los Angeles 2028 Olympic and Paralympic Games

 

INDIANAPOLIS, June 20, 2023 – Eli Lilly and Company (NYSE:LLY) has renewed its relationship with Team USA and announced a partnership with the LA28 Olympic and Paralympic Games. Lilly will now serve as an official Team USA partner in prescription medicine and health equity through 2028, bringing expertise and experience to support elite athletes on their health journey to the Olympic and Paralympic Games. Lilly also will support NBCUniversal’s Olympic and Paralympic coverage across all media platforms for the next five years.

 

Lilly first partnered with Team USA and NBCUniversal in 2020 for the Tokyo Games to highlight the importance of health and wellness in an athlete’s preparation to compete on the biggest stage in sports. As an official Team USA partner, Lilly will continue to ignite conversations around health and the barriers outside a person’s control that may prevent them from living the healthiest life possible.

 

“Lilly is proud to support Team USA as they prepare for the Olympic and Paralympic Games, recognizing the remarkable journeys these athletes have taken to strengthen not only their bodies but also their minds, lives and communities along the way,” said Patrik Jonsson, executive vice president and president of Lilly USA and Lilly Immunology, and chief customer officer. “Our company’s involvement is rooted in our purpose to make life better for people and our belief that everyone should have a fair shot at excellent health and positive wellbeing.”

 

Over the last several years, Lilly has advanced its work in health equity, including enhancing diversity in clinical trials, increasing access to and affordability of its medicines, collaborating with patient advocacy groups, and expanding education and employment opportunities for individuals in historically underserved communities. Lilly has introduced 19 new medicines approved by the U.S. Food and Drug Administration since 2014 and plans to introduce several additional potential medicines in 2023.

 

“The health and wellness of Team USA athletes is central to their ability to achieve their dreams on and off the field of play – while inspiring all who celebrate the Olympic and Paralympic movements to be their very best,” said Dr. Jonathan Finnoff, chief medical officer, U.S. Olympic and Paralympic Committee. “We are committed to supporting Team USA athletes where they live, train and compete, and are thrilled to welcome back Lilly as a great partner in that effort. Lilly’s experience and expertise will help us better serve our entire community.”

 

The LA28 Games will be the first summer edition of the Olympic and Paralympic Games held in the United States since Atlanta hosted the events in 1996. Los Angeles previously hosted the Olympic Games in 1984 and 1932. In 2028, Los Angeles will host the Paralympic Games for the first time. Lilly will serve on the LA28 Partner Advisory Council, which brings commercial partners together to positively impact the Olympic and Paralympic Games in 2028.

 

“We’re excited to welcome back Lilly as a supporter of Team USA and bring them into the fold for the 2028 Olympic and Paralympic Games in Los Angeles,” said Chris Pepe, LA28 chief commercial officer. “Lilly’s commitment further strengthens the Olympic and Paralympic movement in the U.S. and advances the positive impact sport can have on communities beyond the field of play.”

 

Lilly also will leverage marketing and media opportunities with NBCUniversal to raise awareness of treatments for diabetes, cancer and other conditions that impact the health of millions of Americans.

“We are thrilled to announce our partnership with Lilly for the broadcast of the upcoming Paris 2024, Milan 2026 and LA 2028 Olympic and Paralympic Games,” said Dan Lovinger, president, Olympic and Paralympic partnerships, NBCUniversal. “When purpose driven brands like Lilly join forces with invaluable Olympic IP and NBCUniversal’s comprehensive coverage of the Games, great things happen, and meaningful business impact is realized.”

 

About Lilly

Lilly unites caring with discovery to create medicines that make life better for people around the world. We’ve been pioneering life-changing discoveries for nearly 150 years, and today our medicines help more than 51 million people across the globe. Harnessing the power of biotechnology, chemistry and genetic medicine, our scientists are urgently advancing new discoveries to solve some of the world’s most significant health challenges, redefining diabetes care, treating obesity and curtailing its most devastating long-term effects, advancing the fight against Alzheimer’s disease, providing solutions to some of the most debilitating immune system disorders, and transforming the most difficult-to-treat cancers into manageable diseases. With each step toward a healthier world, we’re motivated by one thing: making life better for millions more people. That includes delivering innovative clinical trials that reflect the diversity of our world and working to ensure our medicines are accessible and affordable. To learn more, visit Lilly.com and Lilly.com/newsroom or follow us on Facebook, Instagram, Twitter and LinkedIn.

 

About USOPC

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America’s athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.org.

 

About LA28 Olympic and Paralympic Games

Los Angeles is expected to host 15,000 athletes from around the world for the LA28 Olympic and Paralympic Games. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.

 

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit http://www.nbcuniversal.com for more information.

 

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements (as that term is defined in the Private Securities Litigation Reform Act of 1995) about the nature and benefits of collaborations between Lilly, the United States Olympic and Paralympic Properties, and NBC Universal, and reflects Lilly’s current beliefs and expectations. However, as with any such undertakings, there are substantial risks and uncertainties. Among other things, there can be no guarantee that Lilly will realize the expected benefits of the collaborations, or that Lilly will execute its strategy as expected. For further discussion of these and other risks and uncertainties that could cause actual results to differ from Lilly’s expectations, see Lilly’s Form 10-K and Form 10-Q filings with the United States Securities and Exchange Commission. Except as required by law, Lilly undertakes no duty to update forward-looking statements to reflect events after the date of this release.

NBC: Live Olympic Daytime Takeover Plus Enhanced Olympic Primetime Show

PEACOCK: Live Streaming Coverage of All Sports and Events, All NBC Programming, Full-Event Replays, Originals, Clips, and More

NBC, Peacock, and Telemundo to Present Live Coverage of Opening Ceremony on the River Seine on Friday, July 26, 2024

Fans, Family, and Friends Return to Olympics for First Time Since 2018

NEW YORK, N.Y. – May 11, 2023 – With 14 months until the Games of the XXXIII Olympiad begin, NBCUniversal announced today that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11, 2024.

Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage of swimming, gymnastics, track & field, and more. With Paris six hours ahead of the United States’ eastern time zone, the daytime takeover will feature that day’s most popular events live on NBC in the morning and afternoon. Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.

Given the time difference and following live coverage all day, NBC will deliver an enhanced Olympics primetime show, providing three hours of edge-of-your-seat entertainment each night. The program will take the American audience up close and inside the Olympic day, weaving together the great competitions, moments, stories, and raw emotion for the massive primetime audience to share. Unprecedented behind-the-scenes access, new technology, and the world’s greatest athletes competing in and around the most iconic locations in Paris will provide an epic television and streaming experience.

Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most-comprehensive Olympic destination in U.S. media history. In a Summer Games first, the service will stream every sport and event, including all 329 medal events, and will feature full-event replays; all NBC programming; curated video clips; virtual channels; exclusive original programming; and more.

“The Paris Olympics are going to be the most binge-worthy event of 2024. Viewers will devour every moment of the Games for 17 straight nights on NBC in primetime where the stories of the day will be retold with special dramatic flair in front of the gathered American audience,” said Pete Bevacqua, Chairman, NBC Sports. “For those wanting to watch the competition as it happens, Peacock will have everything live, creating the greatest single destination in sports media history. From the spectacular landmarks of Paris to the world’s greatest athletes performing in front of full stadiums and arenas for the first time in six years, viewers can expect one of the most extraordinary Olympics ever.”

“Peacock is bringing the rich history of these incredible Games to our viewers like never before, providing unparalleled and unprecedented access to one of the world’s greatest sporting events,” said Kelly Campbell, President, Peacock and Direct to Consumer, NBCUniversal. “Already home to more live sports than any other SVOD service, Peacock is proud to be the streaming home of Team USA and all of their passionate fans.”

Telemundo will provide extensive Spanish-language coverage of the Summer Games throughout the competition day with additional coverage on cable channel Universo. In addition to the most high-profile sports and events, the Telemundo broadcast network will be the home to the men’s and women’s soccer competitions in Spanish, with a special focus on Team USA.

Additional NBC, Peacock, and Telemundo programming details for the Paris Olympics as well as NBCU’s cable coverage of the Games on USA Network, E!, CNBC, GOLF Channel and Universo will be announced at a later date. NBCU’s coverage of the Paris Paralympics will take place Aug. 28 – Sept. 8, 2024, with details to be released at a later date.

For the first time since 2018, the Olympic Games will return to their true glory, with full stadiums and the world’s greatest athletes competing against the backdrop of one of the most beautiful cities in the world, Paris, where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.

The Paris organizers are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amidst iconic Parisian landmarks – beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde. The surfing competition will take place nearly 10,000 miles from Paris in Tahiti, a part of French Polynesia.

Similarly, the plans for the Opening Ceremony are unlike any other. Rather than a stadium, the organizers are turning one of the world’s most famous waterways, the River Seine, into the world’s biggest theatrical stage. Instead of walking into a stadium, a four-mile-long flotilla will carry athletes from more than 200 countries past hundreds of thousands of spectators seated on the banks of the Seine. It promises to be one of the most spectacular Opening Ceremonies in Olympic history.

NBC, Peacock, and Telemundo will present live coverage of the Opening Ceremony on Friday, July 26, 2024.

Having led the medal count at every Summer Games since 1996, Team USA is expected to soar once again in Paris. A combination of expected returning stars – including record-breaking athletes Katie Ledecky, Sydney McLaughlin-Levrone, and Noah Lyles – new Olympic hopefuls, and dominant U.S. teams will have viewers riveted throughout the Games.

The women of Team USA are expected to excel once again. The 2020 Tokyo Olympics was the third Summer Games in a row in which U.S. women won more than half of U.S. medals (58%). The women also won more medals in Tokyo (66) than all other nations except two.

The U.S. women’s basketball team will be vying for an unprecedented eighth consecutive gold medal, while the reigning world champion women’s gymnastics and soccer teams will be looking to reclaim their spots on top of the Olympic podium. For the men, the Dream Team will be back and looking to take on an invigorated international field led by numerous NBA superstars, and, for the first time since 2008, Team USA will compete in the men’s Olympic soccer tournament.

NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.

ABOUT NBCUNIVERSAL

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, sports and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

–PARIS OLYMPICS–

NEW YORK–May 4, 2023- NBCUniversal has fortified its individual partnerships with major social media platforms Snapchat and Twitter, with each company individually signed on to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. These new and expanded partnerships further demonstrate the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers. Both companies announced their respective NBCU agreement at their Newfront presentation earlier in the week.

The highly engaged U.S. audiences of Snapchat and Twitter will be connected with NBCU’s unprecedented coverage of the Olympic and Paralympic competition, the athletes, the spectacular host city of Paris, and the Games’ most unforgettable moments.

The partnerships build upon similar agreements that were in place for the Tokyo 2020 Olympic and Paralympic Games. The Paris 2024 agreements include:

Twitter Partnership Highlights: 

• Pre-Games Countdown Coverage: Beginning in February 2024 and counting down until the Olympic Games Opening Ceremony on July 26, 2024, Twitter will feature NBCU’s pre-Games coverage including Olympic-related competition highlights, key U.S. Olympic Team Trials moments, and a “Paris 25-Day Countdown” featuring daily athlete or event clips leading into the Opening Ceremony.
• In-Game Highlights: Throughout the Olympic and Paralympic Games, NBC Olympics will feature many of the most memorable and engaging moments and key highlights on its Twitter handle and in Spanish on the Telemundo Sports Twitter account. Highlights will include medal-winning moments as well as those from the Opening and Closing Ceremonies.
• Exclusive Twitter Live Show: NBC Olympics will produce and publish a daily live show on Twitter. This original content will feature Olympic coverage highlights, athlete interviews and happenings in and around the host city and will include interactive engagements to drive conversation amongst fans.
• All content will live on the @NBCOlympics handle.

Snapchat Partnership Highlights: 

• Daily In-Game Highlights: Throughout the Paris 2024 Olympic and Paralympic Games, NBCUniversal will produce highlight-centered daily shows covering real-time special moments, athlete features and more.
• Custom Olympic and Paralympic Content: Custom Olympic and Paralympic Content: NBCUniversal will bring custom content to Snapchat including daily Stories from the Paris 2024 Olympic and Paralympic Games, plus content on Snapchat’s Spotlight tab every day of the Olympics, and compelling experiential content delivered by a roster of Snap Stars immersed in Paris. There will also be custom AR experiences available in the Snapchat camera to help Snapchatters express their fandom.  All content will live on the official NBC Olympics Snapchat account.
• All content will live on the NBC Olympics handle.

“At NBCUniversal, we’re working with social media platforms to maximize the unique strengths of each platform and deliver the greatest impact for advertisers,” said Dan Lovinger, President Olympic Ad Sales and LA28 Sponsorships. “With Twitter and Snapchat specifically, we are excited to combine the scale and tonality of these platforms with the largest and most highly anticipated media event of the decade– presenting endless opportunities for our marketing partners to reach and engage fans across the U.S.”

These renewed collaborations represent the latest leap in NBCUniversal’s commitment to partnership. By investing in technology and deepening relationships with new and longstanding partners, NBCU has expanded its One Platform to reach one billion people. Now, One Platform’s unmatched social partnerships will deliver more content for viewers and advertisers alike.

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