Promotional Spot Debuted Tonight During NBC Sports’ NFL Wild Card Playoff Coverage Between Los Angeles Chargers and Jacksonville Jaguars

STAMFORD, CONN – Jan. 14, 2023 – Paris Hilton stars in a promotional spot that kicks off NBCUniversal’s campaign for its coverage of the Games of the XXXIII Olympiad, taking place July 26 – Aug. 11, 2024, in Paris, France. The spot debuted tonight during NBC Sports’ coverage of the NFL Wild Card Playoff game between the Los Angeles Chargers and Jacksonville Jaguars.

The 20-second promo opens with a silhouette of a woman crossing an opulent room and opening the doors to a terrace. A voice says, “Next summer, the eyes of the world will be on…” The woman turns and says, “Paris.” The woman is Paris Hilton.

A fast-action sequence follows, featuring Olympic athletes and hopefuls and iconic Parisian landmarks, introducing viewers to the excitement and possibilities of the 2024 Paris Olympics. Hilton concludes the promo with a playful remark acknowledging that the spot is about the Paris Olympics, not her.

“I’m thrilled to partner with NBC to help reveal the logo for the Paris Olympics,” commented Paris Hilton, CEO of 11:11 Media. “The Olympics are so iconic, and Paris is, of course, one of my very favorite cities so it’s been really special to be able to participate in the countdown to get fans excited about the 2024 Games!”

“Our promotion of the Olympics never stops. It’s part of the DNA of NBCUniversal,” said Jenny Storms, Chief Marketing Officer, Entertainment and Sports, NBCUniversal. “The reach and scale of the NFL Playoffs align with the beginning of our push to the 2024 Paris Olympics. We are thrilled to begin the campaign by partnering with Paris Hilton as we bring entertainment and sports together to start building excitement and anticipation for the return of the Olympic Games in one of the world’s most dynamic cities.”

In addition to its debut on Jan. 14, versions of the promo will run for the next few months across numerous NBCU platforms, including linear, streaming, digital, and social media. As part of the partnership, Paris Hilton’s next-gen media company 11:11 Media will also promote the spot across digital channels, including Paris’ personal social media handles.

The spot also reveals NBCU’s new Paris Olympics logo. With a timeless elegance and sophistication that is distinctly Parisian, the logo is evocative of a well-established couture fashion label. The typography is rooted in French Art Nouveau letterforms with modern tapering and flair.

The 2024 Paris Olympics and Paralympics will be presented across the networks of NBCUniversal and Peacock in the summer of 2024. NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Winter Olympics has not been chosen yet. NBCUniversal’s coverage of the Paris Paralympics runs Aug. 28 – Sept. 8, 2024.

ABOUT NBCUNIVERSAL

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, sports and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Monthly Weekend Program Will Immerse Viewers In the World of Olympic and Paralympic Athletes on Road to Paris Games

Show Debuts This Sunday on NBC; Encores to Stream on Peacock and NBC Sports Digital Platforms

Inaugural Episode Features Mike Tirico Looking Ahead to Paris 2024, Maria Taylor’s Interview with Noah Lyles, Highlights of This Summer’s World Championships, and More

STAMFORD, CONN. – Sept. 14, 2022 – In advance of the Paris 2024 Olympic and Paralympic Games, NBC Sports is creating a new monthly program – Chasing Gold: Paris 2024 — that will immerse viewers in the world of the Olympic and Paralympic athletes as they prepare for the next Summer Games. The first one-hour episode debuts this Sunday, Sept. 18, at 2:30 pm ET on NBC.

Chasing Gold: Paris 2024 will combine enhanced looks of captivating competition with powerful storytelling to showcase world-class athletes pursuing their Olympic and Paralympic dreams in the years and months before the Games take place. Hosted by NBC Sports commentators, including Mike Tirico and Maria Taylor, Chasing Gold: Paris 2024 will also spotlight the spectacle of the host city and engage in new ways of celebrating Olympic and Paralympic history.

“As we look ahead to Paris 2024 – which promises to be one of the most spectacular Games in recent memory – we want to connect viewers to these amazing athletes and their journeys on a year-round basis,” said Molly Solomon, Executive Producer, NBC Olympics and Paralympics. “The 2024 Games will not only feature the iconic backdrop of Paris and its venues set in some of the city’s most recognizable locations, but also stadiums filled once again with passionate fans from all over the world cheering on their heroes. Chasing Gold is one more way we are honoring our unwavering commitment to covering the athletes and stories of the Olympic and Paralympic Games.”

One day following its showing on the NBC broadcast network, Chasing Gold: Paris 2024 will be available to watch on Peacock, with short- and long-form versions of the program also streaming across NBC Sports digital and social platforms.

The first episode includes:

• • Mike Tirico providing a preview of what’s in store for Paris 2024, including what is expected to be a stunning Opening Ceremony held along the Seine, the debut of breaking in the Olympic Games, and the surfing venue located 10,000 miles from the city in Tahiti. Watch a segment here;
  • Maria Taylor interviewing reigning 200m world champion Noah Lyles about breaking Michael Johnson’s American record at the World Track & Field Championships earlier this year, with Johnson joining the interview as a surprise guest;
  • Rowdy Gaines looking back at this summer’s World Swimming Championships, in which Team USA took home 45 medals, including Caeleb Dressel’s victory in the 50m butterfly;
  • Highlights of 17-year-old Konnor McClain winning her first gymnastics title at the U.S. Championships this summer and Sydney McLaughlin’s 400m hurdles world record at the World Track & Field Championships;
  • Summer action in Paralympic sports, including Massachusetts’ Leanne Smith winning seven golds at the World Para Swimming Championships and Oksana Masters leaving the world championships with two cycling gold medals less than six months after winning seven Paralympic medals in Beijing, which made her the most decorated U.S. Winter Paralympian of all time.

The Games of the XXXIII Olympiad will take place in Paris, France, July 26-August 11, 2024, with the 17^th Summer Paralympic Games set for Aug. 28-Sept. 8, 2024. Paris was awarded the Summer Games in 2017 at the same time Los Angeles was awarded the 2028 Games. Milan-Cortina, Italy, will host the Olympic Winter Games in 2026 with Brisbane, Australia, hosting the Summer Games in 2032. The host of the 2030 Winter Olympics is expected to be announced in 2023.

–PARIS 2024–

World-Ranked No. 1 Team USA Faces No. 8 Australia at 6 p.m. ET Followed by Rematch of Tokyo Olympics Gold Medal Game vs. No. 2 Japan at 8:30 p.m. ET

STAMFORD, Conn. – July 5, 2022 – USA Softball comes to Peacock tonight as two U.S. Women’s National Team exhibition games will be presented live exclusively on Peacock beginning at 6 p.m. ET from Choccolocco Park Oxford, Ala.

Streaming live exclusively on Peacock, the world-ranked No. 1 U.S. WNT will take on No. 8 Australia at 6 p.m. ET before heading into a highly anticipated Olympic rematch against No. 2 Japan at 8:30 p.m. ET. Japan topped the U.S. last summer in the Tokyo Olympics gold medal game. The U.S. has won consecutive Olympic silver medals – both times behind gold-medal winning Japan (2008, 2020).

Eric Frede will handle play-by-play duties for both games alongside analyst Michele Smith, the two-time Olympic gold medalist (1996, 2000) and former collegiate All-American pitcher at Oklahoma State.

The WNT faced Australia and Japan in a doubleheader yesterday, winning both games with a 7-1 victory over Australia and 3-0 win vs. Japan. Outfielder Amanda Lorenz, a three-time first-team All-American at the University of Florida (2017-19), led the WNT with a combined 5-for-6 performance and two home runs yesterday. Team USA pitchers combined for 16 strikeouts in the two victories, featuring starting pitchers Kelly Maxwell of Oklahoma State, who made her national team debut in Game 1, and Ally Carda, a back-to-back Pac-12 Player of the Year at UCLA (2014 and 2015), in Game 2. Two-time Olympian and softball legend Monica Abbott came in in relief to close out Game 2 with a 1-2-3 seventh inning.

During the exhibition games in Oxford, the 17-player World Games roster will include two additional USA Softball WNT members from the Canada Cup and Japan All-Star Series rosters to assist with training efforts leading up to the World Games. Joining the squad will be Baylee Klingler and Maxwell.

Leading the Red, White and Blue is Head Coach Heather Tarr (Head Coach at Washington) alongside previously named World Games assistant coaches Cindy Ball-Malone (Head Coach at UCF), Tony Baldwin (Head Coach at Georgia) and Tim Walton (Head Coach at Florida). Also joining the World Games coaching staff in Oxford are recently announced Canada Cup and Japan All-Star Series assistant coaches Jimmy Kolaitis (Assistant Coach at ASU), Brian Kolze (Head Coach at Pacific) and Mike Steuerwald (Head Coach at Gaston College).

The two matchups are part of Team USA’s training schedule ahead of the 2022 World Games, which will signify as the 2022 World Baseball Softball Confederation (WBSC) World Cup, slated for July 9-13 in Birmingham, Ala. The full exhibition game schedule in Oxford, Ala. can be found on USASoftball.com.

Peacock’s live sports coverage includes MLB Sunday Leadoff, golf, NASCAR, INDYCAR, Sunday Night Football, Olympic sports, Premier League, Notre Dame Football, and much more. Peacock also offers daily sports programming on the NBC Sports channel which streams Peacock Original Brother from Another and staples like The Dan Patrick Show, Pro Football Talk Live, and The Rich Eisen Show.

To learn more about Peacock and how to sign up, visit https://www.peacocktv.com/sports.

– NBC SPORTS –

SVP Joe Gesue to Oversee Olympic & Paralympic, Editorial, Partnerships and Programming

STAMFORD, Conn. – June 6, 2022 – NBC Sports announced today that Amy Rosenfeld has been named Senior Vice President, Olympics & Paralympics Production. Rosenfeld will oversee NBC Sports’ Olympics and Paralympics production in the host city as well as the growing at-home operation. She reports to Executive Producer and President, NBC Olympics & Paralympics Production, Molly Solomon, and will work alongside NBC Olympics Coordinating Director Mike Sheehan. Rosenfeld begins her new role today.

Rosenfeld has extensive big-event production experience having overseen numerous large-scale international sporting events for ESPN, including its critically acclaimed coverage of the men’s and women’s soccer World Cups, the X Games, Indy 500, and many more. She also produced soccer and curling at four Olympic Games for NBC Sports and was the lead production executive responsible for the launch and daily operation of the ACC Network since 2019.

“Amy will help us rethink and manage the increasingly complex, two-continent approach to producing coverage of Paris 2024 and beyond,” said Solomon. “Her collaborative and curious nature has always made her a best-in-class colleague. We can’t wait for her to bring her talent and insight to NBC Sports.”

The hiring of Rosenfeld allows Joe Gesue – Senior Vice President, NBC Olympics & Paralympics Editorial, Partnerships and Programming & Executive Editor — to oversee programming, editorial and partnerships. In his new role, Gesue will work closely with NBC Olympics & Paralympics President Gary Zenkel on project management, strategy, and relationships as well as sales partnerships. He will supervise Olympic and Paralympic programming, continue as Executive Editor, and remain a key contributor to the Olympic primetime show. Hired as an Olympic researcher in 1994, Gesue has spent 28 years in various Olympic and Paralympic production and editorial roles for NBC Sports. He has led Olympic production since London 2012.

“Joe’s knowledge of the Olympics and Paralympics is unparalleled, and this new role makes our organization even stronger as we reimagine our systems and processes for what lies ahead in the next chapter of NBC Sports’ Olympic and Paralympic coverage,” added Solomon.

NBCUniversal has U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Winter Olympics has not been chosen yet.

For more on Amy Rosenfeld, click here. For more on Joe Gesue, click here.

–NBC SPORTS–