STAMFORD, Conn. (Sept. 21, 2022) – NBC Sports and BetMGM, a leading sports betting operator, today announced a new partnership for the 2022 NFL season, highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
BetMGM integrations on FNIA, the most-watched studio show in sports, will include a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry, which highlights storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds on the scoring ticker during FNIA also will be showcased. Peacock Sunday Night Football Final, an NFL postgame show produced by NBC Sports, will also go deep on the storylines and BetMGM betting lines that proved prominent during the matchup.
“The biggest goal of our partnerships is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM.”
Other highlights from today’s announcement, include:
- BetMGM integrations in all Berry-hosted content across various NBC Sports platforms, including the highly rated Fantasy Football Happy Hour with Matthew Berry – one of the top sports podcasts on both iTunes and Spotify – weekdays at Noon ET on Peacock; and Fantasy Football Pregame with Matthew Berry, Sundays at 11 a.m. ET on Peacock with NBC-owned stations broadcasting the Noon ET hour on many NFL Sundays.
- Additional integrations within Berry’s social media platforms throughout the NFL season, as well providing BetMGM’s platforms with access to Berry for curated boosts.
- BetMGM integrations within content hosted by Chris Simms, including on the Chris Simms Unbuttoned podcast, as well on his social platforms throughout the 2022 NFL season and during the 2023 NFL Draft.
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry,” said Will McIntosh, President, NBC Sports Next & Fandango. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
Complementing the BetMGM integrations, NBC Sports EDGE, part of the NBC Sports portfolio and one of the internet’s highest-trafficked betting and fantasy sports informational websites, will continue to provide content highlighting the players and storylines impacting the football season on Peacock and across NBC Sports digital platforms.
-NBC Sports Next-