LOS ANGELES, April 14, 2023 – Gaming Society, the new betting education platform, and On Her Turf, NBC Sports’ women’s empowerment brand focused on highlighting women in sports, announced today the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.

As part of the partnership, Gaming Society and On Her Turf will collaborate on numerous editorial initiatives on both brands’ digital platforms. NBC Sports’ betting vertical NBC Sports EDGE will feature select Gaming Society content. On Her Turf will also be prominently featured on Gaming Society’s Bet on Women newsletter, a weekly email dedicated to highlighting the most influential women athletes while also pushing for equitable betting lines on women’s sports.

On Her Turf will also be the exclusive distribution partner of Gaming Society’s See You in the Lobby series, hosted by Gaming Society execs and women’s basketball thought leaders Marissa Coleman and Matt Ellentuck. The series will be distributed weekly throughout the WNBA season and will give an unfiltered and raw look at the league’s biggest storylines and personalities from those who know it best, including frequent athlete guests.

Additionally, Gaming Society talent and personalities will be regularly featured on NBC Sports EDGE platforms provide insights, commentary, and analysis geared towards women’s sports-focused sports wagering.

“Awareness and excitement around women’s sports continues to grow, making the need for betting education and access to betting lines and opportunities greater than ever,” says Gaming Society co-founder and CEO Jaymee Messler. “Legalized sports wagering has proven to be a driver for engagement across sports, and we look forward to working with NBC Sports to showcase the wide array of voices and storylines in women’s sports while also empowering the next generation of women athletes.”

“We are excited to partner with Gaming Society as On Her Turf continues to engage with women in sports at all levels,” said Lyndsay Signor, NBC Sports senior vice president of consumer engagement. “With more women playing, watching, and betting on sports than ever before, this is an ideal time to kick off the partnership.”

 

About Gaming Society:

Gaming Society is a new gamification and content company committed to making sports betting easy, inclusive and accessible to all fans. Founded by NBA Hall-of-Famer Kevin Garnett and sports executive Jaymee Messler, the platform amplifies fan engagement using games, betting, athlete perspective and immersive social experiences. Gaming Society reimagines sports betting and gaming, tapping into the fastest growing category in sports and allowing fans to double down on their favorite teams, leagues, players, shows and events with the incentive of rewards, prizes and bragging rights on the line.

About On Her Turf

Founded in February 2018, On Her Turf is NBC Sports’ women’s empowerment brand focused on highlighting women in sports. We share lessons learned from athletic competition –including grit, teamwork and confidence-building –and how they extend into every aspect of a woman’s life. Our mission is to empower and inspire women to be their best, by shining a light on the spirit, struggle and strength of female athletes, on and off the field.

STAMFORD, Conn. (Sept. 21, 2022) – NBC Sports and BetMGM, a leading sports betting operator, today announced a new partnership for the 2022 NFL season, highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.

BetMGM integrations on FNIA, the most-watched studio show in sports, will include a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry, which highlights storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds on the scoring ticker during FNIA also will be showcased. Peacock Sunday Night Football Final, an NFL postgame show produced by NBC Sports, will also go deep on the storylines and BetMGM betting lines that proved prominent during the matchup.

“The biggest goal of our partnerships is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM.”

Other highlights from today’s announcement, include:

• • BetMGM integrations in all Berry-hosted content across various NBC Sports platforms, including the highly rated Fantasy Football Happy Hour with Matthew Berry – one of the top sports podcasts on both iTunes and Spotify – weekdays at Noon ET on Peacock; and Fantasy Football Pregame with Matthew Berry, Sundays at 11 a.m. ET on Peacock with NBC-owned stations broadcasting the Noon ET hour on many NFL Sundays.
  • Additional integrations within Berry’s social media platforms throughout the NFL season, as well providing BetMGM’s platforms with access to Berry for curated boosts.
  • BetMGM integrations within content hosted by Chris Simms, including on the Chris Simms Unbuttoned podcast, as well on his social platforms throughout the 2022 NFL season and during the 2023 NFL Draft.

 

“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry,” said Will McIntosh, President, NBC Sports Next & Fandango. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”

Complementing the BetMGM integrations, NBC Sports EDGE, part of the NBC Sports portfolio and one of the internet’s highest-trafficked betting and fantasy sports informational websites, will continue to provide content highlighting the players and storylines impacting the football season on Peacock and across NBC Sports digital platforms.

-NBC Sports Next-

Croucher Co-Hosts Peacock’s ‘Fantasy Football Happy Hour with Matthew Berry,’ ‘Fantasy Football Pregame with Matthew Berry,’ and NBC Sports EDGE’s ‘Bet the Edge’ Podcast 

A Former Sportsbook Head Trader, Croucher will Contribute to Sports Betting Coverage Across NBC Sports

STAMFORD, Conn. (Sept. 14, 2022) – Jay Croucher, who has built a strong betting following in the U.S. as head of trading for PointsBet, has joined NBC Sports full time as a betting analyst.

As lead betting analyst, Croucher will share his expertise on all things sports betting, from futures to finding value in the daily and weekly markets across all sports. Croucher made his first official appearance today as co-host of Bet the Edge, NBC Sports EDGE’s daily sports betting podcast, on the NFL on NBC YouTube channel and available for download on all major podcast platforms. In addition to Bet the Edge, he regularly joins Matthew Berry as a co-host of Fantasy Football Happy Hour with Matthew Berry, weekdays at Noon ET on Peacock and Fantasy Football Pregame with Matthew Berry, Sundays at 11 a.m. ET on Peacock.

Additionally, Croucher will contribute to written content for NBC Sports EDGE’s website and social platforms, as well as contribute to sports betting coverage by NBC Sports’ regional networks and local NBC stations.

“We’re excited to add an analyst with Jay’s credentials as a former head trader of a sportsbook,” said NBC Sports Executive Producer Sam Flood. “His perspective in breaking down betting lines will help us tell the story of each game from a unique angle.”

Croucher has become a familiar contributor on NBC Sports EDGE shows and podcasts, joining frequently as part of NBC Sports’ strategic partnership with PointsBet. A native of Australia, Croucher moved to the U.S. in 2019, halfway through his five-year tenure as head of trading for PointsBet. Previously, he worked in Australia as a lawyer. Along with fantasy sports commentator and industry pioneer Berry, who joined NBC Sports in August, Croucher will help continue to bolster the burgeoning betting and gaming area within the NBC Sports Next subdivision.

“NBC has been the leader in innovating with betting content integrations on U.S. television, so when the opportunity arose to join the team, it was an easy choice,” Croucher said. “Sports betting is my language. I believe that it enhances our understanding of the sports we love and will continue to grow and add another compelling layer to sports broadcasts, and I can’t wait to be a part of that across NBC’s platforms.”

Sunday Night Football continues this week on Sunday, Sept. 18, as Aaron Rodgers and the Packers host Justin Fields and the NFC North rival Bears from Lambeau Field at 8:20 p.m. ET on NBC, Peacock and Universo. Football Night in America begins Sunday at 7 p.m. ET on NBC and Peacock.

-NBC Sports Next-

DENVER and STAMFORD, Conn. — October 28, 2021 — PointsBet, a premier global online gaming operator and the official sports betting partner of NBC Sports, today announced a partnership with NFL and college football analyst Chris Simms to create unique and authentic betting content for distribution across NBC Sports and PointsBet platforms.

Simms, who played eight NFL seasons following a four-year career at the University of Texas, will create sports betting content around the NFL beginning this week. He will offer in-depth film breakdowns on teams and players, offering greater insight for those looking to bet on NFL games and player props. PointsBet will also incorporate a weekly betting segment in the Chris Simms Unbuttoned podcast.

“PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team,” said PointsBet USA CEO Johnny Aitken. “With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics. As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”

Simms’ betting content will help PointsBet users Live Your Bet Life and enhance the sporting experience while showcasing our easy-to-use interface and lightning-fast app. Backed by our market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space, PointsBet is bringing the game to bettors like never before, regardless of your skill level.

NFL betting content created by Simms is the latest collaboration between PointsBet and NBC Sports. This season, PointsBet launched integrations on the Football Night in America studio show and the Peacock Sunday Night Football Final postgame show. In addition, NBC Sports EDGE, part of the NBC Sports Next portfolio and one of the internet’s highest-trafficked fantasy sports and gaming websites, is providing more football content this season than ever before across Peacock and NBC Sports Digital platforms. NBC Sports EDGE’s shows include Bet the Edge: Blitzing the Board, which features guest appearances from PointsBet’s Head Oddsmaker Jay Croucher and Senior Editor Teddy Greenstein, and streams on Peacock’s NBC Sports channel on Fridays at 7 p.m. ET and Sundays at noon ET.

Viewers can also enjoy the Sunday Night 7 free-to-play NFL game on the NBC Sports Predictor app powered by PointsBet. The app allows viewers to participate in a seven-question contest focused on the upcoming game featuring a $100,000 jackpot.

“We’re excited to have Chris’ perspective and insight across our sports betting content,” said Will McIntosh, EVP, Digital & Sports Consumer Business, NBC Sports Next. “This is a great fit and opportunity to further engage viewers, given Chris’ popular rankings and analysis of teams and players.”

Simms provides analysis across numerous NBC Sports programs and platforms, including Football Night in America, the most-watched weekly studio show in sports. He also co-hosts Pro Football Talk with Mike Florio, Peacock Sunday Night Football Final with Kathryn Tappen, and is the host of Chris Simms Unbuttoned, an NFL and college football program exclusively for NBC Sports’ digital, social and audio platforms.

About PointsBet

PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.

 

About NBC Sports Next

NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify, swim team management services; GoMotion,  sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.