LOS ANGELES, April 14, 2023 – Gaming Society, the new betting education platform, and On Her Turf, NBC Sports’ women’s empowerment brand focused on highlighting women in sports, announced today the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.
As part of the partnership, Gaming Society and On Her Turf will collaborate on numerous editorial initiatives on both brands’ digital platforms. NBC Sports’ betting vertical NBC Sports EDGE will feature select Gaming Society content. On Her Turf will also be prominently featured on Gaming Society’s Bet on Women newsletter, a weekly email dedicated to highlighting the most influential women athletes while also pushing for equitable betting lines on women’s sports.
On Her Turf will also be the exclusive distribution partner of Gaming Society’s See You in the Lobby series, hosted by Gaming Society execs and women’s basketball thought leaders Marissa Coleman and Matt Ellentuck. The series will be distributed weekly throughout the WNBA season and will give an unfiltered and raw look at the league’s biggest storylines and personalities from those who know it best, including frequent athlete guests.
Additionally, Gaming Society talent and personalities will be regularly featured on NBC Sports EDGE platforms provide insights, commentary, and analysis geared towards women’s sports-focused sports wagering.
“Awareness and excitement around women’s sports continues to grow, making the need for betting education and access to betting lines and opportunities greater than ever,” says Gaming Society co-founder and CEO Jaymee Messler. “Legalized sports wagering has proven to be a driver for engagement across sports, and we look forward to working with NBC Sports to showcase the wide array of voices and storylines in women’s sports while also empowering the next generation of women athletes.”
“We are excited to partner with Gaming Society as On Her Turf continues to engage with women in sports at all levels,” said Lyndsay Signor, NBC Sports senior vice president of consumer engagement. “With more women playing, watching, and betting on sports than ever before, this is an ideal time to kick off the partnership.”
About Gaming Society:
Gaming Society is a new gamification and content company committed to making sports betting easy, inclusive and accessible to all fans. Founded by NBA Hall-of-Famer Kevin Garnett and sports executive Jaymee Messler, the platform amplifies fan engagement using games, betting, athlete perspective and immersive social experiences. Gaming Society reimagines sports betting and gaming, tapping into the fastest growing category in sports and allowing fans to double down on their favorite teams, leagues, players, shows and events with the incentive of rewards, prizes and bragging rights on the line.
About On Her Turf
Founded in February 2018, On Her Turf is NBC Sports’ women’s empowerment brand focused on highlighting women in sports. We share lessons learned from athletic competition –including grit, teamwork and confidence-building –and how they extend into every aspect of a woman’s life. Our mission is to empower and inspire women to be their best, by shining a light on the spirit, struggle and strength of female athletes, on and off the field.