NBC To Begin Primetime Coverage Of 2014 Winter Olympics One Day Prior To Opening Ceremony

NBC-UNIVERSALCompetition from Sochi, Russia Begins on Thursday, February 6; Opening Ceremony Takes Place on Friday, February 7

NBCUniversal to Celebrate One Year Out from First Day of Competition with Primetime Promotional Roadblock across 19 NBCU Channels Tomorrow at 8 p.m. ET/PT

Sochi Celebration takes over TODAY Show Plaza on Wednesday, including Mount Rockefeller Ski Slope

NEW YORK – Feb. 5, 2013 – Competition at next year’s Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition – Winter or Summer — prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.

To celebrate one year out from the first day of competition – tomorrow, February 6 — NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.

In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC’s TODAY, NBC Sports Network’s NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.

PROGRAMMING

With 12 new events debuting at next year’s Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.

Team figure skating and men’s and women’s slopestyle snowboarding, which are new Olympic events, along with women’s freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC’s primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night — Friday, February 7, 2014.

“Our recent Olympic coverage has clearly demonstrated that the viewer’s appetite for Olympic content continues to grow,” said Mark Lazarus, Chairman, NBC Sports Group. “Due to the new events, it’s our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents.”

Click here to watch NBC Olympics President Gary Zenkel speak with NBCU Direct about next year’s Olympics: http://www.nbcudirect.com/olympics-2014/

ONE-YEAR-OUT MARKETING

NBCU will again celebrate one year out from the Games with a robust promotional plan, including a primetime roadblock. At 8 p.m. ET/PT tomorrow, nearly all of NBCU’s 19 broadcast and cable networks will air a 60-second promo for the 2014 Sochi Olympic Winter Games. It will also air at 8 p.m. ET/PT across 33 non-NBCU cable channels via Comcast Spotlight, the ad sales division of Comcast Cable that reaches nearly 80 markets and more than 33 million homes. More than 40 NBCU websites will feature banner and still ads, and all will link to the Olympic promo. The 60-second spot recalls the magical feelings of the London Olympics and looks forward to the anticipated excitement of Sochi.

“Our primetime roadblock is emblematic of our ability to utilize the scale of NBCU to market the Olympic Games to great effect,” said John Miller, CMO, NBC Sports Group. “Our one-year-out campaign begins what will be the largest marketing effort ever by NBCU for an Olympic Winter Games. The eight-tier marketing plan we employ has been honed over the past 20+ years. When finished, it will reach every American several times over. And it officially begins tomorrow, one year out from the first day of competition.”

The 19 NBCU networks airing the promo tomorrow either at 8 p.m. ET/PT, as part of the roadblock, or at another time within the 8-9 p.m. ET/PT hour are: NBC, Telemundo, Bravo, Chiller, Cloo, CNBC, E!, G4, Golf Channel, MSNBC, mun2, NBC Sports Nework, Oxygen, Sprout, Style, Syfy, The Weather Channel, Universal HD, and USA.

Click here to watch the 60-second Olympic promo at NBCOlympics.com.

In addition to the roadblock, one-year-out marketing efforts will include: coordination with all NBCU social media assets; banner ads for NBCU websites; distribution of the promotional spot and digital banner ads to 10 NBCU-owned stations, 235 NBC affiliates and the NBC Sports Regional Networks; and a significant presence at the NBC Experience Store in Rockefeller Center.

TODAY SHOW & ADDITIONAL EDITORIAL COVERAGE

Tomorrow, the TODAY Plaza will be transformed into a winter wonderland complete with Mount Rockefeller, a 14 by 56 foot ski slope. Olympians and Olympic hopefuls will join Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales on the Plaza to preview the upcoming Winter Games. Correspondent Ben Fogle will report live from Sochi to catch up with hopefuls from the US Ski Team and US Bobsled Team. Fogle will also take a look at the Olympic preparations underway and Russia’s plans for a year out celebration.

TODAY will introduce freestyle skiing’s slopestyle event, which is new to the Olympic program. Slopestyle skiers will show off the first-time Olympic sport on Mount Rockefeller while teaching some of the basics to the TODAY show anchors. Scott Hamilton will join the TODAY team to take a look at what’s ahead in figure skating, and Olympian Chuck Berkeley will discuss what’s new in bobsledding. The 2010 Men’s Figure Skating Olympic champion, Evan Lysacek, will perform live on The Rink at Rockefeller Center.

Fans and viewers are encouraged to visit Rockefeller Plaza tomorrow at 7 a.m. to participate in TODAY’s “Countdown to Sochi” celebration with interactive winter activities and Olympic-style photo booths. Plus, Roker’s forecast calls for a 100-percent chance of snow on the Plaza.

In addition to TODAY, numerous NBC Sports Group platforms and shows will dedicate editorial content to previewing the Winter Games, including NBC Sports Network’s NHL Live and The Crossover, numerous NBC Sports Radio shows, and NBC Sports Regional Networks. Most NBCU-owned stations and NBC affiliates will cover the occasion as it pertains to their respective markets.

For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.

–NBCUNIVERSAL–

Telemundo Media’s 2012 Olympic Broadcast More Than Doubled 2008 Beijing Olympics Among Total Viewers

The Olympic Coverage Delivered a Total Cumulative Viewership of 22.5 Million Total Viewers, +42% Over 2008 Beijing Olympics

The “Great Golden Final” between Brazil and Mexico on Saturday, August 11, at 10am ET Ranked as the Most Watched Olympic Event in the History of the Network, Averaging 3.6 Million Total Viewers

Telemundo’s London 2012 Coverage Generated 9.3 Million Mentions Across Facebook and Twitter While Telemundo.com Registered 1.9 Million Total Visits and 1.7 Million Video Streams

MIAMI- August 13, 2012- Telemundo Media, “the U.S. Home of the Olympic Games in Spanish,” more than doubled its 2008 Beijing Olympics audience during its coverage of the 2012 London Olympics among total viewers and adults 18-49, according to Nielsen. Produced exclusively for the Hispanic audience, the Telemundo Olympic broadcast, led by award-winning sportscaster Andres Cantor, registered a total cumulative viewership of 22.5 million total viewers through the 16 days of coverage, 42% more than the Beijing Olympics.

Some highlights of Telemundo’s London 2012 coverage are:

-The widely anticipated “Great Golden Final” between Brazil and Mexico soccer teams (August 11 at 10am ET) ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers, and becoming the highest-rated delivery among all of Telemundo’s weekend daytime soccer telecasts in the network’s history.

-The soccer semifinal match between Mexico and Japan ranked as the highest telecast in this time period in the history of the network, averaging 1.4 million total viewers on Tuesday, August 7.

-The broadcast of the Mexico vs. Senegal soccer match registered a 99% share of Spanish-language television in Los Angeles; 91% in San Francisco; 87% in New York; 83% in Dallas, and 76% in Houston on Saturday, August 4. Nationally, the soccer match delivered 1.3 million total viewers and 817,000 adults 18-49.

-Telemundo nearly doubled Univision’s performance with 775,000 total viewers on Sunday, July 29 from 7am to 6pm ET.

-Telemundo’s Saturday, delivery was #1 in Spanish-Language TV averaging 854,000 total viewers and outperforming Univision by 58% on July 28 Olympic from 8am to 5pm ET.

-Telemundo Media’s digital properties posted 1.5 million visitors from July 25 to Aug 12. This generated 1.9 million total visits (399% more than Beijing) with 1.7 million video-streams (488% more than Beijing) and 19.6 million page views (335% more than Beijing).

-As a result of an aggressive social TV campaign Telemundo’s coverage of the Olympics generated over 9.3 million mentions across Twitter & Facebook according to Trendrr.

Telemundo’s coverage of the 2012 London Olympics brought the stories of Hispanics participating in the Olympics, and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. The coverage featured marquee disciplines such as boxing, swimming, basketball and soccer. Deportes Telemundo Olympic broadcast team, headed by internationally acclaimed sportscaster Andrés Cantor, included Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.

Source: NTI Live SD PAV & progressive cume (July 28 – Aug 12, 2012); Beijing (Aug 8 – 24, 2008), Mexico vs Brazil – Aug 11, 2012 (10A-12N ET) vs all soccer since 2006; Mexico vs Japan – Aug 7, 2012 (12N-2P ET); Omniture (July 28 – Aug 12’12 ET); Mexico vs Senegal – Aug 4, 2012 (930A-12N ET)

London Olympics on NBC is Most-Watched Television Event in U.S. History


More than 219 Million Watch 2012 London Olympics, Surpassing the 215 Million from the 2008 Beijing Olympics

Olympic Halo Effect; NBC’s London Success Lifts Viewership Across NBCUniversal Platforms

NBC’s Olympic Primetime Averages 31.1 Million Viewers, The Most-Watched Non-U.S. Summer Olympics in 36 Years – Topped 2008 Beijing Olympics by 12% and the 2004 Athens Olympics by 26%

NBC Olympics Digital Platforms Experience Unprecedented Traffic, Consumption & Engagement

NBC Sports Network Sets Multiple Viewership Records

Most-Watched Closing Ceremony (31.0 Million) for Non-U.S. Summer Olympics in 36 Years

LONDON – August 13, 2012 – 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available today from The Nielsen Company.

NBCUniversal, presented its 13th Olympics, the most by any U.S. media company, with an unprecedented 5,535 hours of the 2012 London Olympics coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

  • With 219.4 million viewers, London Olympics is most-watched event in U.S. television history;
  • 31.0 million average viewership for Closing Ceremony is most-watched for a non-U.S. Summer Olympics in 36 Years – topped Beijing by 12% and Athens by 58%;
  • NBC averaged 31.1 million viewers over 17 nights in primetime, the most-watched non-U.S. Summer Olympics since the 1976 Montreal Olympics – topped Beijing by 12% and Athens by 26%;
  • The 17.5/30 national household rating over 17 nights in primetime ties the 1988 Seoul Olympics as the highest-rated non-U.S. Summer Olympics since the 1976 Montreal Olympics;
  • NBC Olympics Digital set multiple records with video streams, engagement time and page views – nearly 2 billion page views and 159 million video streams;
  • NBC Sports Network had its most-watched event ever and its six most-watched days ever;
  • Halo effect led to record ratings and significant growth for NBC News’ TODAY and “Nightly News with Brian Williams”;
  • London Olympics lifts ratings and viewership for NBC’s affiliated stations and NBC Owned Television Stations;
  • Telemundo more than doubled its viewership from the 2008 Beijing Olympics;
  • Salt Lake City is top Olympic metered market for 7th straight Olympics;
  • Mountain Time Zone leads the way, followed by Pacific, Central and Eastern.

STEVE BURKE: CHIEF EXECUTIVE OFFICER, NBCUNIVERSAL:

“The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue. Every part of our company contributed to our success, once again showing how effective we can be when we all get together to support a large project. This was the first Olympic Games for Comcast and the new NBCUniversal, and the first in history in which every minute of every event was available live. We are proud to have been part of the last two weeks, and we couldn’t have asked for a better start to our long run of Olympic Games through 2020.”

MARK LAZARUS: CHAIRMAN, NBC SPORTS GROUP:

“For 17 days, NBCUniversal has surrounded the American viewer with the London Olympics, which have now become the most-watched event in U.S. television history. There are thousands of dedicated and talented people in London and New York who take great pride in being part of these historic Games and this television milestone.”

Below is a rundown of how London Olympics “halo effect” benefited the various divisions and dayparts of NBCUniversal:

BROADCAST

MOST WATCHED EVENTS IN U.S. TELEVSION HISTORY:

1. London Olympics – 2012 219.4 million NBC
2. Beijing Olympics – 2008 215 million NBC
3. Atlanta Olympics – 1996 209 million NBC
4. Lillehammer Olympics – 1994 204 million CBS
5. Athens Olympics – 2004 203 million NBC
6. Seoul Olympics – 1988 194 million NBC
7. Barcelona Olympics – 1992 192 million NBC
8. Vancouver Olympics – 2010 190 million NBC
9. Salt Lake City Olympics – 2002 187 million NBC
10. Sydney Olympics – 2000 185 million NBC

LONDON OLYMPICS IS MOST-WATCHED NON-U.S. SUMMER GAMES IN 36 YEARS:

The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.

· The London Olympics average primetime viewership of 31.1 million viewers is 3.4 million more viewers and 12% higher than the Beijing Olympics (27.7 million) 6.5 million more viewers and 26% higher than the Athens Olympics (24.6 million).

· Nine nights of the London Olympics have drawn more than 30 million viewers, topping the combined total from the 2008 Beijing Olympics (5) and 2004 Athens Olympics (2).

· According to Nielsen live + same day data, the last primetime series to average 30 million viewers was the 2006 season of American Idol.

AVERAGE VIEWERSHIP – NON-U.S. SUMMER OLYMPICS
London Olympics – 2012 31.1 million NBC
Beijing Olympics – 2008 27.7 million NBC
Barcelona Olympics – 1992 25.9 million NBC
Seoul Olympics – 1988 25.3 million NBC
Athens Olympics – 2004 24.6 million NBC
Sydney Olympics – 2000 21.5 million NBC

· The London Olympics 17-night primetime household rating of 17.5/30 ties the 1988 Seoul Olympics as the highest-rated non-U.S. Summer Olympics since Montreal in 1976.

· The 17.5/30 is 8% higher than Beijing (16.2/28), and 17% higher than Athens (15.0/26), the last European Summer Olympics.

CLOSING CEREMONY IS MOST-WATCHED AND HIGHEST-RATED IN 36 YEARS:

Last night’s Closing Ceremony on NBC averaged 31.0 million viewers, the most-watched Closing Ceremony for a non-U.S. Summer Olympics in 36 years. The 31.0 million viewers is 12% more than the Closing Ceremony for Beijing (27.8 million) and 58% more than Athens (19.6 million).

The Closing Ceremony on NBC (8:30-10:58 p.m. ET/PT) earned a 17.0/27 national household rating/share, up 10% from Beijing (15.5/25) and up 43% from Athens (11.9/20).

LONDON OLYMPICS DOMINANT AGAINST COMPETITION: With all 17 nights, the London Olympics stands as the most dominant Olympics in Primetime vs. the three major competing broadcast networks in NBC records (1988 Calgary – now).

OLYMPICS ON NBC 30.5 million in strict primetime

Fox/CBS/ABC combined: 9.1 million (235% advantage)

CBS 4.0 million (663% advantage)

ABC 2.9 million (952% advantage)

Fox 2.2 million (1,286% advantage)

  • The London Olympics holds 8 of the top 10 most dominant nights in household ratings vs. the combined three major broadcast nets in the history of people meters; seven of the top 10 among viewers 2+ (excluding Super Bowls).

NBC’S WEEKDAY DAYTIME SHOW IS MOST-WATCHED IN HISTORY OF NON-U.S. SUMMER OLYMPICS: The London Olympics weekday daytime show, co-hosted by Al Michaels and Dan Patrick, has set numerous viewership records.

  • Average weekday viewership of 7.1 million for all 10 telecasts makes it the most-watched weekday daytime show of any non-U.S. Summer Olympics in history;
  • EVERY weekday daytime telecast from the London Olympics has topped the viewership of the comparable day in Beijing;
  • Average viewership is up 31% from the Beijing Olympics (5.4 million) and up 37% from the Athens Olympics (5.2 million), the last European Summer Olympics.

MOST WATCHED WEEKDAY DAYTIME SHOW (NON-U.S. SUMMER OLYMPICS):

1. London – 2012 7.1 million
2. Barcelona – 1992 5.9 million
3. Seoul – 1988 5.5 million
4. Beijing – 2008 5.4 million
5. Athens – 2004 5.2 million
6. Sydney – 2000 3.3 million

WEEKEND DAYTIME:

The six weekend afternoon telecasts on NBC averaged 12.1 million viewers, up 14% from the weekend afternoon coverage from Beijing (10.6 million), and up 27% from Athens (9.5 million).

The six weekend morning telecasts on NBC averaged 10.5 million viewers, up 31% from Beijing (8.0 million, five telecasts), and up 75% from Athens (6.0 million, three telecasts).

The five early morning weekend telecasts on NBC averaged 5.7 million viewers. There is no comparison to previous Olympics.

Other weekend coverage highlights:

  • The Men’s Team USA basketball gold medal game vs. Spain drew 12.5 million viewers, the most-watched gold medal basketball game since the 2000 Sydney Olympics (16.3 million), and more than double the viewership for the gold medal telecast from Beijing (6.0 million).
  • The live Williams-Sharapova gold medal match (Sat. Aug, 4, 9-10:30 a.m. ET), which took place on Centre Court at Wimbledon with Williams winning 6-0, 6-1, NBC drew 7.9 million viewers.
  • The live men’s tennis gold medal match (Sun. Aug 5, 9-11:30 a.m. ET) with Andy Murray defeating Roger Federer, a rematch of this year’s Wimbledon final, drew 8.2 million viewers.

LATE NIGHT

  • The 15 late night programs drew 6.2 million viewers, an increase of 13% vs. Beijing Games (5.5 million), and 17% more than Athens (5.3 million). Best viewership for a non-U.S. Summer Olympics since the 1992 Barcelona Olympics (6.4 million).

TELEMUNDO:

As of Saturday’s broadcast of the 2012 London Olympics, Telemundo Media, “the U.S. Home of the Olympic Games in Spanish,” had more than doubled its audience from the 2008 Beijing Olympics among total viewers and adults 18-49. The Olympic Coverage, especially tailored to the Hispanic audience, had delivered a total cumulative viewership of 19.3 million total viewers, 29% more than the Beijing Olympics for the same period. Some highlights of the record breaking broadcast include:

  • The widely anticipated “Great Golden Final” between Brazil and Mexico on Saturday, August 11, at 10am ET ranked as the most-watched Olympic event in the history of the network, averaging 3.6 million total viewers, and ranked as the highest-rated delivery among all of Telemundo’s weekend daytime soccer telecasts in the network’s history.
  • Users are averaging 111.4 streaming minutes per viewer on the web and 94.3 streaming minutes per viewer on the app.

CABLE

During their Olympic broadcasts, the NBCUniversal cable networks (BRAVO, CNBC, MSNBC, and NBCSN) reached more than 82.4 million viewers, 160% more than the 31.7 million the networks reached during comparable time periods a year ago.

  • Olympic coverage on the cable networks of NBCU averaged 716,000 average viewers, up 2% from Beijing through the same period, and up 34% from Athens.

NBC SPORTS NETWORK SETS VIEWERSHIP RECORDS DURING LONDON OLYMPICS

During the London Olympics, NBC Sports Network (NBCSN) set multiple viewership records:

  • Team USA Women’s Gold Medal soccer match is NBC Sports Network’s most watched event in history with 4.350 million viewers.
  • Coverage of Team USA Men’s Basketball on NBCSN averaged more than 2.6 million viewers (2.632), including a high of 3.330 million viewers for Team USA-Argentina group stage game (8/6).
  • NBCSN delivered its six most-watched days ever during the Olympics including its best day ever on Thurs. Aug. 9 (U.S. Women’s Soccer Gold Medal). Eleven of the top 12 days in NBCSN’s history have come during the Olympics.
  • During the Olympics, NBCSN has ranked as the No. 5 most-watched cable network during the 6A-8P time period and No. 1 among Adults 18-49 and Adults 25-54. (Viewership ranks behind only Disney, Nick, Cartoon, and Fox News).
  • The London Olympics are the most-watched event ever on NBCSN with 48.9 million total viewers (through Thursday, August 9).
  • Olympic coverage helped lift the MLS on NBCSN to deliver its two most-watched games to date on NBCSN (Dallas/Portland, 8/5: 405,000 viewers; LA/Dallas 7/28: 392,000 viewers).

NBC SPORTS NETWORK’S MOST-WATCHED OLYMPIC EVENTS:

Date Event Detail Viewers
8/9/12 USA Women’s Soccer Gold Medal vs. Japan 4.35 million
8/6/12 USA Men’s Basketball Group Match vs. Argentina 3.33 million
7/28/12 Rowing First Saturday 7P-8P 3.14 million
8/9/12 Wrestling Following Women’s Soccer Gold Medal 3.10 million
8/8/12 USA Men’s Basketball Quarter Final vs. Australia 3.09 million
8/6/12 USA Women’s Soccer Semi Final vs. Canada 2.92 million
8/10/12 USA Men’s Basketball Semi Final vs. Argentina 2.82 million
7/29/12 USA Men’s Basketball Group Match vs. France 2.65 million
7/28/12 USA Women’s Soccer Group Match vs. Columbia 2.48 million
8/2/12 USA Men’s Basketball Group Match vs. Nigeria 2.32 million

CNBC:

The home of Olympic Boxing, CNBC averaged 449,000 viewers for its 5-8 p.m. ET Olympic coverage, it’s best weeks in the time period since the week of Feb 22, 2010 (Vancouver Olympics).

BRAVO:

The home of Olympic tennis averaged a 0.36 household rating and 484,000 viewers throughout the Olympics.

· Versus comparable dayparts in the prior four weeks, Bravo’s Tennis coverage was up 107% in household ratings and up 124% among total viewers.

MSNBC:

During the London Olympics, MSNBC had two days with more than one million viewers, first time achieved by MSNBC in its four Summer Olympics.

  • Sat 7/28, 1,133 million viewers
  • Sun 7/29, 1,074 million viewers
  • The highest rated day from Beijing was 8/13/08 at 951,000

NBC OLYMPICS DIGITAL

For the first time ever, NBC Olympics.com live streamed every competition as well as Closing Ceremony. In all, the site streamed more than 3,500 total programming hours, including the awarding of all 302 medals. In addition, NBC Olympics provided two new apps for the 2012 London Olympics. The NBC Olympics Live Extra app live streamed every athletic competition and provided multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). The NBC Olympics app served as the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.

During the 17 days of the London Olympics, NBCOlympics.com, the mobile site and the Apps delivered unprecedented traffic, consumption and engagement.

TV EVERYWHERE

  • Cable, satellite, and telco customers have verified 9.9 million devices either on NBCOlympics.com or on the NBC Olympics Live Extraapp.
    • This is believed to be the most device verifications ever for a single event in TV Everywhere history.
    • There are approximately 100 million cable, satellite and telco homes in the U.S.

TOTAL VIDEO STREAMS

  • 159.3 million, more than double the entire Beijing Olympics (75.5 million).
  • 20.4 million hours of total video streamed, more than double the entire Beijing Olympics (9.9 million).

LIVE VIDEO STREAMS

  • 64.4 million, 353% more than Beijing (14.0 million streams)
  • 13.6 million hours of live video has been streamed, 340% more than Beijing (4.0 million hours)
  • Users are averaging 111.4 live streaming minutes per viewer on the web and 94.3 live streaming minutes per viewer on the app

MOBILE/TABLET APPS

  • The NBC Olympics Live Extra and NBC Olympics Apps were downloaded more than 8 million times
  • The NBC Olympics Live Extra is believed to be the most downloaded “event- specific” App in Apple store history
  • 63% of live streams were viewed on the web, 37% in the Live Extra App
  • 70% of total video streams were viewed on the web, 30% in the two Apps

UNIQUE USERS

London 2012 Beijing 2008
NBCOlympics.com computer 57.1 million 51.8 million
NBCOlympics.com mobile website 10.1 million 6.5 million
NBC Olympics Live Extra app 11.2 million NA
NBC Olympics app 3.7 million NA

PAGE VIEWS

  • 1.9 billion across NBCOlympics.com on computer, mobile and tablet, and both apps, 650 million more than Beijing (1.25 billion)
  • Users are spending an average of 30 minutes per visit to NBCOlympics.com, up from 12.3 minutes during the Beijing Olympics

MOST-WATCHED OLYMPIC LIVE STREAMS

LIVE
DATE GAMES VIDEO CLIP VIDEO SPORT STREAMS
August 9, 2012 London Team USA women’s soccer wins Gold* Soccer 1,467,465
July 31, 2012 London Team USA Women’s Gymnastics wins Gold* Gymnastics 1,462,834
August 5, 2012 London Usain Bolt wins 100 Meter Gold Track & Field 1,288,941
August 2, 2012 London Michael Phelps wins 200IM Gold Swimming 1,192,812
August 2, 2012 London Gabby Douglas wins Women’s All-Around Gold* Gymnastics 1,096,319
July 30, 2012 London Men’s Gymnastics Team Gold Medal Final* Gymnastics 1,067,679
August 6, 2012 London Team USA women’s soccer semifinal* Soccer 1,047,733
July 31, 2012 London Team USA Men’s Swimming wins 4×200 Gold* Swimming 1,010,416
July 28, 2012 London Ryan Lochte wins 400IM Gold* Swimming 891,819
July 29, 2012 London Team USA Men’s Swimming earns 4×100 Silver* Swimming 823,194

(*Streamed only to cable, satellite and telco customers who verified their accounts)

MOST-CLICKED ATHLETES

Gabby Douglas — the women’s gymnastics all-around gold medalist who also won gold as a member of Team USA — was by far the ‘Most Clicked Athlete’ on NBC Olympics.com with 23.4 million views, nearly 10 million more than fellow gymnast McKayla Maroney. Following are the Top 10 Most Clicked Athletes for the 17 days of the London Olympics on NBCOlympics.com:

ATHLETES SPORT, COUNTRY VIEWS
Gabby Douglas Gymnast, USA 23,427,579
McKayla Maroney Gymnast, USA 14,119,945
Usain Bolt Track & Field, Jamaica 12,922,670
Michael Phelps Swimmer, USA 7,997,617
Misty May-Treanor Beach Volleyball, USA 7,638,830
Jordyn Wieber Gymnast, USA 6,645,748
Alex Morgan Soccer, USA 6,532,436
Aly Raisman Gymnast, USA 5,914,297
Feck Stephan Diver, Germany 3,799,552
Jen Kessy Beach Volleyball, USA 3,537,464

NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.

AFFILIATES

OLYMPICS LIFTS NBC AFFILIATES; NO. 1 IN ALL 56 METERED MARKETS:

  • The Olympics have helped to boost NBC’s affiliated stations. For the17 days of the Olympics (July 27-August 12), NBC affiliates were the No. 1 station in their market in all of the 56 metered markets.
  • Local Newscasts on NBC affiliates saw major increases, Within the metered markets, the household rating for Monday-Friday local newscasts grew compared to the July 2012 sweeps period
    • Morning (5-7am) up 53%
    • Evening (5-7:30pm) up 59%
    • Late (11p /12m) up 84%
  • In addition, within the 25 local people meter markets the late newscasts more than doubled their 25-54 delivery despite the hour later start.

ACCESS HOLLYWOOD:

  • During the London Olympics, Access Hollywood’s 2.7 national household rating is the best week since the week of 1/28/08 (235-week high).
  • Access Hollywood is up 50% (2.7 vs. 1.8) vs. the prior week and 69% (2.7 vs. 1.6) vs. the same week last year.
  • Access Hollywood is up 23% (2.7 vs. 2.2) vs. the first week of the Beijing Olympics and up 4% (2.7 vs. 2.6) vs. the first week of the Athens Olympics.

OLYMPIC ZONE:

  • The 6.4 average Monday-Friday household rating for Olympic Zone was double what the 42 stations carrying it in the metered markets averaged in the time period the prior 4 weeks.
  • 38 of the 42 markets saw improvement in the time period.

NBC OWNED TELEVISION STATIONS:

Through Sat., August 11, NBC’s 2012 London Olympic games have won their time period across 99.5% of all quarter-hours during Primetime (2,617 of 2,630 QH’s); and beat the COMBINED competition across 96% of all quarter-hours during Primetime (2,536 of 2,630 QH’s across the NBC Owned Television Stations).

  • During the 2012 London Olympic Games, the NBC Local Late newscasts averaged a 7.9 household rating and a 4.6 among adults 25-54 across the NBC Owned Television Stations; more than doubling the recent July 2012 sweep average (3.5 household rating and 1.5 for adults 25-54); and nearly beating the combined late News competition as well (8.4 household rating and 3.3 for adults 25-54).
  • NBC’s Olympic Zone Show averaged an impressive 5.9 RHH / 2.9 RA25-54 across the NBC Owned Television Stations. NBC’s Olympic Zone Show beat nearly all Primetime programming on the competition as well.

NBC NEWS

“TODAY” SHOW: OLYMPICS BOOST “TODAY” RATINGS:

For the first week of the London Games, TODAY posted its biggest total viewer audience since the week of November 7, 2011 while posting its largest advantage over GMA since the week of February 22, 2010 (second week of Vancouver Winter Olympics). During that week, on Friday, August 3, TODAY posted its biggest single-day gap over GMA since August 21, 2008 (second week of Beijing Summer Olympics). TODAY also had its best key demo A25-54 advantage over GMA in a year and a half.

  • Compared to the same week-over-week lift that TODAY gained in Beijing, TODAY’s first week in London increased by 8 percentage points (from 31 to 39%). TODAY’s week-to-week gains during its first week at the London Olympics outperformed similar week-one growth for both Beijing (2008) and Athens (2004).
  • For the second week of the London Games, according to Nielsen national fast program ratings for Monday, August 6 through Thursday, August 9, TODAY has grown its total viewer advantage over GMA versus the first week of the Games. Compared to the same week-over-week lift that TODAY experienced in Beijing, TODAY’s second week in London has increased its advantage gap over GMA by 12 percentage points.

“NBC NIGHTLY NEWS” LIVE FROM LONDON DELIVERS RECORD RATINGS:

“NBC Nightly News with Brian Williams” posted historic ratings during the London Olympics, including: the best ever total viewer advantage over the competition; the best ever A25-54 advantage over ABC; larger audiences than comparable weeks in Beijing and Athens; wider advantages over ABC compared to last two summer Olympics.

Friday, the night of Opening Ceremony, as Brian Williams anchored from London:

  • Nightly averaged 9.213 million viewers, up 16% (+1.270 million) in total viewers versus its delivery on the comparable Opening Ceremony night in Beijing (Fri 8/8/08, 7.943 million viewers).

Sunday July 29 “NBC Nightly News,” as Brian Williams anchored from London:

  • Nightly delivered 14.469 million total viewers, its best total viewer delivery since February 12, 2006 (Torino Winter Olympic Games), and best total viewer advantage over World News Sunday since August 10, 2008 (Beijing Olympics).

For the first full week of the London Olympics (Monday, July 30 – Friday, August 3):

  • Nightly delivered 10.849 million total viewers, its best ever total viewer advantage over both ABC World News and CBS Evening News (since at least the start of People Meters in Sep ’87).
  • Versus the comparable time of the 2008 Beijing Olympics and the 2004 Athens Olympics, Nightly posted increases in both total viewers and in its total viewer advantage over ABC.
  • Nightly averaged 3.346 million A25-54 (000) viewers, beating World News by +1,612,000 viewers, the best ever viewer advantage (since at least the start of People Meters). In addition, Nightly beat CBS Evening News by +1,722,00 viewers, its best advantage since the week of March 31, 2003.

FINAL 17-DAY LONDON OLYMPICS PRIMETIME METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

1. Salt Lake City 25.0/45
2. Kansas City 22.5/37
3. Milwaukee 22.3/37
4. Denver 22.1/42
5. Columbus, OH 21.9/36
6. Norfolk 21.2/33
7. Indianapolis 20.9/36
T8. San Diego 20.8/37
T8. West Palm Beach 20.8/34
10. Richmond 20.6/33
11. Albuquerque-Santa Fe 20.3/34
12. Portland, OR 20.0/41
13. Minneapolis-St. Paul 19.9/38
14. Oklahoma City 19.8/32
T15. Atlanta 19.7/32
T15. Austin 19.7/35
T17. San Francisco 19.6/39
T17. Washington, D.C. 19.6/36
T17. Sacramento 19.6/37
T20. Nashville 19.4/30
T20. Ft. Myers 19.4/35
22. St. Louis 19.0/32
23. Los Angeles 18.8/35
24. New Orleans 18.5/27
25. Greensboro-High Point 18.4/29
T26. New York 18.2/31
T26. Chicago 18.2/32
T26. Phoenix 18.2/31
T26. Knoxville 18.2/29
T26. Tulsa 18.2/29
T31. Cleveland 18.1/30
T31. Jacksonville 18.1/29
T33. Seattle-Tacoma 17.9/36
T33. Louisville 17.9/30
35. Orlando-Daytona Beach 17.8/31
36. Cincinnati 17.7/30
37. Philadelphia 17.6/29
38. Dallas-Ft. Worth 17.4/31
T39. Detroit 17.3/29
T39. San Antonio 17.3/27
41. Memphis 17.2/26
42. Baltimore 17.1/28
43. Pittsburgh 16.9/29
44. Boston 16.8/31
T45. Houston 16.7/29
T45. Hartford-New Haven 16.7/28
T47. Birmingham 16.6/25
T47. Buffalo 16.6/29
49. Las Vegas 16.5/28
50. Greenville-Spartanburg 16.2/26
51. Miami-Ft. Lauderdale 16.1/27
T52. Tampa-St. Petersburg 15.8/29
T52. Providence-New Bedford, RI 15.8/27
T52. Dayton 15.8/26
55. Raleigh-Durham 14.9/24
56. Charlotte 13.9/24

LONDON OLYMPICS RATING BY TIME ZONE:

Mountain 20.3/36
Pacific 19.1/36
Central 18.6/31
Eastern 17.8/30

For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com

–NBC OLYMPICS–

Through 16 Days, 31.1 Million Average Primetime Viewership for London Olympics on NBC is Best for Non-U.S. Summer Olympics in 36 Years

31.1 Million Average Viewership Through Saturday Tops Beijing by 12% and Athens by 25%

21.8 Million Average Viewership in Primetime Last Night Topped Comparable Night From Beijing by 30%

15th Time in 16 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics

LONDON – August 12, 2012 – Through 16 days, the London Olympics has averaged 31.1 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.

· The 16-day average primetime viewership of 31.1 million is up 12% from the first 16 nights from the 2008 Beijing Olympics (27.7 million) and up 25% from the first 16 nights from the 2004 Athens Olympics (24.9 million).

· The 16-night average household rating of 17.6/30 is 9% higher than the first 16 nights from Beijing (16.2/28), and 16% higher than the first 16 nights from Athens (15.2/27), the last European Summer Olympics.

Last night’s primetime coverage of the London Olympics on NBC drew an average of 21.8 million viewers, the most-watched final Saturday of competition for a non-U.S. Summer Olympics since 1988 (Seoul). Last night marked the 15th time in 16 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.

Last night’s average viewership of 21.8 million topped the comparable night from the Beijing Olympics by 30% (16.8 million) and the Athens Olympics by 21% (18.0 million).

· The 30% margin over Beijing last night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.

Last night’s primetime coverage on NBC (9-11:25 p.m. ET/PT) earned a 12.6/23 national rating/share, the highest-rated final Saturday night of competition for a non-U.S. Summer Olympics since 1992 (Barcelona). The 12.6 rating is 22% higher than the comparable night from Beijing (10.3/19), and 14% higher than the comparable night from Athens (11.1/21), the last European Olympics.

# # #

16-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

1. Salt Lake City 25.1/45
2. Kansas City 22.6/38
3. Milwaukee 22.3/37
4. Denver 22.2/42
5. Columbus OH 22.0/37
6. Norfolk 21.3/33
7. Indianapolis 21.0/36
8. San Diego 20.9/37
T9. West Palm Beach 20.6/34
T9. Richmond 20.6/33
11. Albuquerque-Santa Fe 20.4/34
12. Portland, OR 20.2/42
T13. Minneapolis-St. Paul 19.9/38
T13. Oklahoma City 19.9/32
T15. Atlanta 19.7/32
T15. Washington 19.7/36
T15. Sacramento-Stockton 19.7/37
T15. Austin, TX 19.7/35
T19. San Francisco 19.5/39
T19. Nashville 19.5/31
21. Ft. Myers-Naples 19.4/35
22. St. Louis 19.0/32
23. Los Angeles 18.8/35
24. New Orleans 18.6/27
T25. Greensboro-High Point 18.4/29
T25. Tulsa 18.4/29
27. Knoxville 18.3/29
T28. Chicago 18.2/32
T28. Phoenix 18.2/31
T28. Cleveland 18.2/31
T31. New York 18.1/31
T31. Jacksonville 18.1/29
33. Louisville 18.0/30
34. Seattle-Tacoma 17.9/36
35. Orlando-Daytona Beach 17.8/31
36. Cincinnati 17.7/30
37. Philadelphia 17.5/29
38. Dallas-Ft. Worth 17.4/31
T39. San Antonio 17.3/27
T39. Memphis 17.3/27
T41. Detroit 17.2/29
T41. Baltimore 17.2/28
43. Pittsburgh 17.0/30
T44. Boston 16.7/31
T44. Houston 16.7/29
T44. Birmingham, Alabama 16.7/25
T47. Hartford-New Haven 16.6/28
T47. Las Vegas 16.6/29
T47. Buffalo 16.6/29
48. Greenville-Spartanburg 16.4/26
51. Miami-Ft. Lauderdale 16.1/27
52. Tampa-St. Petersburg 15.8/29
T53. Providence-New Bedford, RI 15.7/27
T53. Dayton 15.7/26
55. Raleigh-Durham 15.0/25
56. Charlotte 14.0/25

HIGHEST RATED BY TIME ZONE (THROUGH 16 DAYS):

Mountain 20.3/36
Pacific 19.0/36
Central 18.6/32
Eastern 17.8/30

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com

–NBC OLYMPICS–

Day 15 Highlights — 2012 London Olympics


NBC Primetime Show

Saturday, August 11, 2012

 

TRACK & FIELD

Men’s 4×100 Relay: Usain Bolt wins another gold medal as part of team that sets world record (36.84)

Ato Boldon: “If you are a fan of the 4×100, you just saw the greatest race in history, as both teams (Jamaica and the United States) have just run the fastest times ever in the history of this event.”

Lewis Johnson interviewing Bolt: “To win the gold medals in the 100, 200 and 4×100, what does it say about you?

Usain Bolt: “This is why I came here, to be a legend.”

Men’s 500 meters: Britain’s Mo Farah wins the 5,000 meters. He previously took the gold in the 10,000 meters

Tom Hammond: “The fans of Great Britain hail Mo Farah as one of the greatest British distance runners of all time.”

Women’s 4×400 Relay: Americans Allyson Felix, Sanya Richards-Ross, DeeDee Trotter and Francena McCorory win the gold

Ato Boldon: “The United States team is putting on a mile relay clinic. It just happens to be in the Olympic Finals.”

Ato Boldon: “Oh say can you see, the United States women have completely dominated the relays.”

DIVING

Platform: USA’s David Boudia ended USA’s gold medal drought.

Ted Robinson: “The first U.S. diver to win gold since Greg Louganis (1988).”

Bob Costas: “So, as was the case in Beijing, the men’s platform proves to be both the most exciting and competitive of the diving events, with Qiu Bo expected to win and the entire aquatic center pulling for Tom Daley. It turns out its American David Boudia who emerges with the gold. Ted mentioned Greg Louganis; well it was he, who two years ago told Boudia, ‘don’t be afraid to leave the pack behind.’ That turned out to be winning advice.”

NBC DAYTIME

Women’s Basketball: USA 86, France 50. Team USA has won five straight gold medals.

Bob Fitzgerald: “The last loss for the United States came against the Unified Team, the former Soviet Union, in the ’92 Olympics. They won the bronze against Cuba, and that began a 40-game winning streak in the Olympics, an unprecedented four straight gold medals, the best in any women’s sport and the drive for five continuing tonight.”

Bob Fitzgerald: “And for five consecutive Olympic games, you can stamp the gold medal MADE IN THE USA for the women of the United States.”

NBC SPORTS NETWORK

Men’s Soccer: Mexico defeats Brazil 2-1 to win the gold

Arlo White: “It is all over. Brazil’s wait for a gold medal in the Olympic Games goes on. Mexico celebrates a famous win in their soccer history; gold medalists for the first time in their history.”

–NBC OLYMPICS–

Day 14 — 2012 London Olympics


NBC Primetime Show

Friday, August 10, 2012

TRACK & FIELD

Women’s 4 X 100 relay: Tianna Madison, Allyson Felix, Bianca Knight and Carmelita Jeter won the gold in record time

Tom Hammond: “The U.S. will win it in a new world record 40.82”

Ato Boldon: “Wow that record has been there since 1985. The U.S. not only breaks it, they destroy the record. And after listening for so many years of what they’ve done wrong, the United States gets it right tonight in world record time. This was not close. Total dominance by the United as they set a new world record.”

Tom Hammond: “And it looks like every member ran their perfect leg.”

Lewis Johnson interviewing Jeter: “As you received the baton so much pressure on you guys having not won since ’96, what were you thinking as you received it and came down the home straightaway?”

Carmelita Jeter: “I knew that these girls were going to run with their heart and soul and I knew when I got the stick I would have to do the same. I knew they trusted me as much as I trusted them. I knew we were running fast before I even crossed the line. I was already pointing at the clock like, ‘There it is. There it is!’”

Men’s 4 X 400 relay: Bahamas takes gold, USA earns for silver

Ato Boldon: “Tom, we knew this U.S. quartet was vulnerable and the Bahamas took advantage tonight.”

NBC SPORTS NETWORK

Men’s Basketball: U.S. 109, Argentina 83

Doug Collins: “Everything this guy (LeBron James) is touching right now is turning into gold, and he’s hoping that might happen in two more games.”

Doug Collins: “Gutierrez has got about as good a chance as I do at stopping LeBron. I mean I’ve got double hip and a knee (surgery), and I think I might be able to get over there a little quicker than that.”

NBC Commentators: on the four-team NBA trade. Dwight Howard will play for the Lakers, while the Nuggets receive Andre Iguodala from the Sixers, who get Andrew Bynum from the Lakers and Jason Richardson from the Magic. NBC commentator Doug Collins coaches the Sixers.

Bob Fitzgerald: “A four team mega trade back state side in the NBA. Coach, how to you feel about acquiring Andrew Bynum and Jason Richardson?”

Doug Collins: “An exciting time for the 76ers. I took the job two years ago and my goal was to make them relevant again. We just came off a great playoff run and now adding Andrew Bynum, one of the best low post centers in the NBA, adding Jason Richardson, one of the best shooters, a real pro, to go with our existing team, I’m very excited. But then, on the other hand, I look out at Andre Iguodala on the floor and I think how his life has changed and all the time and sweat that he put into the Philadelphia 76ers. I’m going to miss him and I wish him well.”

Doc Rivers: “Miami’s the favorite. They won it. Let’s give it to the Lakers though. It’s tough for a Celtics person to say that. Let’s give it to the Lakers. Let’s put all of the pressure on them. They are the clear favorite in the West.”

Doc Rivers: “They want to maximize Kobe Bryant’s career. He is still at the top of his game at his age and they want to maximize it, and they did this by bringing in Dwight Howard.”

Kobe Bryant on the trade: “I’m excited. We know the type of presence that he brings and the physicality that he brings. I’m looking forward to it. It’s been an incredible summer for us.”

Women’s Water Polo: United States wins first-ever Olympic Gold

Maggie Steffens (19-year old star player) on winning the gold: “It’s just humbling and at the same time you feel so proud. Your walking around and at first you don’t want to put it on because so many people want to take pictures, but then you put it on and it’s just an instant glow on your face—you look at your teammates and…you know, I don’t even really think its hit me yet…”

Michelle Beadle: “Doc Emrick, whose the absolute best at what he does (play-by-play), referred to you guys as the Philadelphia Flyers of the Water Polo tournament in regards to the ‘broad street bullies’ and the physicality of the game. What does that feel like, knowing this guy with an extensive hockey background looks at you guys as just rough and humble—getting it done?”

Brenda Villa: “We just have an attitude, you know? Every corner, every position, every second of every game, we’re going to go out there and put our best effort forward and go 100 percent. Excuse me, more than 100 percent, the whole time, whereas in other games or brackets, you may see teams slip a little bit; we’re going at it full force for the full four quarters.”

–NBC OLYMPICS–

Team USA Soccer Gold Medal Match Most-Watched Event in History of NBC Sports Network

Average of 4.35 Million Watch Team USA’s 2-1 Victory over Japan on NBC Sports Network

1.467 Million Video Streams for Team USA-Japan is Most-Streamed Event in Olympic History

More Than 210 Million Total Viewers for the London Olympics, Surpassed Total Viewership for Atlanta for 2nd Most-Watched Event in U.S. Television History

31.9 Million Average Viewership and 18.0 Household Rating for the First 14 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

22.9 Million Viewers in Primetime Last Night; 13th Time in 14 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics

 

LONDON – August 10, 2012 – Yesterday’s Team USA gold medal-winning soccer match against Japan drew 4.35 million viewers and had a national household rating of 2.74, the most-watched and highest-rated event ever on NBC Sports Network. Additionally, the match drew 1.467 million streams on NBCOlympics.com, the most-streamed event in Olympics history.

MOST-WATCHED EVENTS IN NBC SPORTS NETWORK HISTORY*

EVENT DATE VIEWERS
1. Team USA-Japan Soccer Gold Medal Match 8/9/12 4.350 million
2. NHL Stanley Cup Final Gm. 3: Flyers-Blackhawks 6/2/10 3.600 million
3. NHL Stanley Cup Final Gm. 4: Red Wings-Penguins 6/4/09 3.448 million
4. U.S. Men’s Basketball vs. Argentina 8/6/12 3.330 million
5. Olympics – Including Rowing Qualifying 7/28/12 3.140 million
6. NHL Stanley Cup Final Gm. 4: Flyers-Blackhawks 6/4/10 3.126 million
7. NHL Stanley Cup Final Gm. 3: Red Wings-Penguins 6/2/09 2.955 million
8. Team USA-Canada Semi-Final Soccer Match 8/6/12 2.918 million
9. NHL Stanley Cup Final Gm. 3: Canucks-Bruins 6/6/11 2.757 million
10. NHL Stanley Cup Final Gm. 4: Canucks-Bruins 6/8/11 2.714 million

*NBC Sports Network was rebranded from VERSUS in Jan. 2012.

· With 1.467 million streams, the gold medal soccer match was the most-streamed event in Olympic history, topping the USA women’s gymnastics all-around gold medal (1.463 million) and Usain Bolt winning the 100m race (1.289 million).

LONDON OLYMPICS NOW THE 2nd MOST-WATCHED EVENT IN U.S. TELEVISION HISTORY: With 210.5 million total viewers, the total audience for the London Olympics surpassed the Atlanta Olympics (209 million) and now stands as the second most-watched event in U.S. television history behind only the Beijing Olympics (215 million).

THROUGH 14 NIGHTS IN PRIMETIME – BEST VIEWERSHIP AND HOUSEHOLD RATING FOR NON-U.S. SUMMER GAMES IN 36 YEARS:

Through the first 14 days, the London Olympics has averaged 31.9 million viewers in primetime, and a household rating of 18.0/30, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Olympics in 1976.

· The 14-day average primetime viewership of 31.9 million viewers is 3.3 million more viewers than the first 14 nights from Beijing (28.6 million) and 6.2 million more than the first 14 nights from Athens (25.7 million).

· The 14-night average household rating of 18.0/30 is 7% higher than the first 14 nights from Beijing (16.8/29), and 15% higher than the first 14 nights from Athens (15.6/27), the last European Summer Olympics.

Last night’s primetime coverage of the London Olympics on NBC drew an average of 22.9 million viewers, the most-watched second Thursday for non-U.S. Summer Olympics since the 1992 Barcelona Olympics (23.7 million). Last night marked the 13th time in 14 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.

Last night’s coverage, which featured Ashton Eaton winning the gold medal in the decathlon, and Usain Bolt winning gold in the 200m for the second consecutive Olympics, drew 22.9 million viewers, topping the comparable night from the Beijing Olympics (22.4 million) and the Athens Olympics (21.5 million).

Last night’s primetime coverage on NBC (8-11:11 p.m. ET/PT) earned a 13.6/23 national rating/share, just 1% off the comparable night from Beijing (13.8/23), and Athens (13.8/24), the last European Olympics.

# # #

14-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

1 Salt Lake City 26.0/46
2 Kansas City 23.9/39
3 Milwaukee 23.4/39
4 Denver 23.1/43
5 Columbus, OH 22.9/38
6 Norfolk 22.4/34
7 Indianapolis 22.0/37
8 San Diego 21.8/38
9 Richmond 21.6/34
10 West Palm Beach 21.4/35
11 Albuquerque-Santa Fe 21.2/35
12 Minneapolis-St. Paul 20.9/40
13 Portland 20.8/43
T14 Sacramento-Stockton 20.6/38
T14 Oklahoma City 20.6/33
T16 Washington, D.C. 20.5/37
T16 Austin 20.5/36
T16 Ft. Myers-Naples 20.5/36
T19 Atlanta 20.4/33
T19 Nashville 20.4/32
21 San Francisco 20.3/40
22 St. Louis 20.1/33
23 Los Angeles 19.4/36
24 New Orleans 19.3/27
T25 Chicago 19.2/33
T25 Tulsa 19.2/30
27 Phoenix 19.1/32
T28 Cleveland 19.0/32
T28 Jacksonville 19.0/30
30 Greensboro-High Point 18.9/30
T31 New York 18.8/32
T31 Knoxville 18.8/30
33 Seattle-Tacoma 18.7/38
34 Louisville 18.6/31
T35 Orlando-Daytona Beach 18.5/32
T35 Cincinnati 18.5/31
37 Philadelphia 18.4/30
38 Dallas-Ft. Worth 18.3/32
T39 Detroit 18.2/30
T39 Baltimore 18.2/30
41 San Antonio 18.0/28
T42 Pittsburgh 17.9/31
T42 Memphis 17.9/27
44 Houston 17.6/30
45 Boston 17.5/33
T46 Birmingham 17.4/26
T46 Buffalo 17.4/30
T48 Hartford-New Haven 17.2/29
T48 Greenville-Spartanburg 17.2/27
T48 Las Vegas 17.2/29
51 Miami-Ft. Lauderdale 16.7/27
T52 Tampa-St. Petersburg 16.5/30
T52 Providence-New Bedford 16.5/28
54 Dayton 16.3/27
55 Raleigh-Durham 15.7/25
56 Charlotte 14.5/25

HIGHEST RATED BY TIME ZONE (THROUGH 14 DAYS):

Mountain 21.2/37
Pacific 19.8/37
Central 19.5/33
Eastern 18.6/31

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com

–NBC OLYMPICS–

Day 13 Highlights — 2012 London Olympics

NBC Primetime Show

Thursday, August 9, 2012

TRACK & FIELD

200 Meters: Usain Bolt won the 200 meters, becoming the first athlete to repeat as double Olympic sprint champion.

Ato Boldon prior to the race: “And when we interviewed Bolt in Kingston, he didn’t he say he wanted people to turn off their TV’s after these performances and say ‘Ah, that was nice.’ He wanted everyone to be in amazement as they said, ‘Wow, he wowed us in the 100 with an Olympic record with the second fastest time ever.’ And with his flair for the Olympics, he doesn’t want to win this race. He wants to have a performance that will make you remember where you were when you saw it.”

Ato Boldon after the race: “Tom, what else does he have to do? Let all the debate and all the discussion about him end. This night, in the London Olympic stadium, Usain St. Leo Bolt of Jamaica is the best sprinter that has ever lived.”

Ato Boldon: “Bolt runs himself into history as the first man to do the 100 and 200 meter in back-to-back Olympics Games. He simply has no equal in this era or any other.”

Lewis Johnson interviewing Bolt: “So after the double gold in Beijing and the double gold here, what’s left to prove for you?”

Usain Bolt: “Nothing really. I’ve shown the world that I’m the best. All I have to do right now is get myself another gold.”

Lewis Johnson: “Can we look for you in Rio?”

Usain Bolt: “Definitely, I definitely want to finish my career at the Olympics and I want to do what no one else has done before and that’s win three times back-to-back-to-back.”

Tom Hammond: “And I can’t really remember an athlete with this much charisma and this incredible performance since the incomparable Muhammad Ali. Usain Bolt made history in Olympic Stadium tonight and he did it with a smile on his face.”

Decathlon: Ashton Eaton takes the gold

Tom Hammond: “Ashton Eaton to claim the title of world’s greatest athlete on the 100th anniversary of the Olympics decathlon. Ashton Eaton of the United States wins the gold.”

Ashton Eaton: “I’m just a part of it. I don’t think I’ve made my own history but what started 100 years ago with Jim Thorpe. I’m just so thankful to be in this moment right now with my fellow Americans and no one can touch us. It’s an incredible feeling.”

800 Meters

Tom Hammond on David Rudisha of Kenya breaking the world record in the 800 meters: “Running for his community for his tribe and for the entire country of Kenya, David Rudisha makes history at Olympic stadium by winning the Olympic gold medal and doing it in record time.”

Women’s Water Polo: U.S. wins the gold

Bob Costas on the entire team, including coaches, jumping into the pool: “What do you do when you win a gold medal? Everyone, and I mean everyone, winds up in the pool.”

Bob Costas interview with Hope Solo, Alex Morgan, Abby Wambach and Carli Lloyd.

Abby Wambach: “This team is so deep. This team faced some interesting times going down two goals against France, having to come back three separate times against Canada, we really are a group of women that aren’t willing to quit. In certain situations, random people show up at random times. That’s what’s so great about this team. We never gave up and it was a full team commitment to get this gold medal.”

NBC SPORTS NETWORK

Women’s Soccer Final: United States 2, Japan 1

Arlo White: “It’s all over. Redemption for the United States. Beaten on penalties in the World Cup Final 389 days ago, they’ve come back to win the gold medal against Japan at Wembley Stadium in London 2012.”

Arlo White: “These two teams have been involved in two epic battles over the last two summers. The United States came out second best in Germany, but here in Northwest London they are all smiles.”

Arlo White: “There is a relationship between these two teams now. There is a respect between them which I have rarely seen in international soccer. It’s like they’re on this journey together.”

CNBC

Women’s Boxing

Bob Papa on Great Britain’s Nicola Adams, winner of the flyweight division: “And that is it, the first ever women’s gold medal bout in boxing. Let the record show the fly gold goes to Nicola Adams of Great Britain.”

–NBC OLYMPICS–

Team USA Runs for Gold in Women’s 4x100m Relay & Men’s 4x400m Relay Friday in Primetime on NBC


A Special Feature “Dream Team” Airs on NBC’s Daytime Show on Friday

Team USA Men’s Basketball Semifinal vs. Argentina Live on NBC Sports Network at 4 p.m. ET

*** SPECIAL PROGRAMMING NOTE ***

NBC’s Daytime Saturday and Sunday Coverage LIVE to All Time Zones

*Sunday Night Programming Reminder: As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Animal Practice,” immediately following the Closing Ceremony on August 12th.

 

LONDON – August 9, 2012 – Team USA runs for the gold in the women’s 4x100m relay with Carmelita Jeter and Allyson Felix expected to sprint, and the men’s 4x400m relay with Oscar Pistorius running for South Africa Friday night on NBC. Additionally, David Boudia dives in the platform qualifying round from three-stories up and gold medal finals in men’s pole vault, women’s 1500m and BMX cycling gold medal finals.

During the day on NBC, gold medal finals in synchronized swimming, open water swimming and the women’s 5000m. “Dream Team,” the story behind the gold medal-winning men’s basketball team from the 1992 Barcelona Olympics, airs tomorrow in daytime. Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley are featured along with assistant coach and current Team USA head coach Mike Krzyzewski. “Dream Team” is produced by NBC Olympics feature producer Israel DeHerrera.

Team USA men’s basketball semifinal game vs. Argentina will air live on NBC Sports Network at 4 p.m. ET.

SPECIAL PROGRAMMING NOTE: NBC’S DAYTIME SATURDAY AND SUNDAY COVERAGE LIVE TO ALL TIME ZONES

On Saturday, live coverage on NBC starts at 10 a.m. ET/9a.m. CT/8 a.m. MT/7a.m. PT with the women’s basketball gold medal final. On Sunday, live coverage of on NBC begins with the men’s marathon from 6 a.m. – 9 a.m. ET/5 a.m. – 8 a.m. CT/4 a.m. – 7 a.m. MT/3 a.m. – 6 a.m. PT. Then at 10 a.m. ET/9 a.m. CT/8 a.m. MT/7 a.m. PT, NBC airs live coverage of the men’s basketball gold medal final.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

For press information, bios, photos and releases, please go to: NBCSportsGroupPressBox.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

FRIDAY, AUGUST 10 (Day 14)

NBC

10 a.m. – 4 p.m. (9 a.m. CT/PT)

Gymnastics – Rhythmic Qualifying

Synchronized Swimming – Team Gold Medal Final (LIVE)

Wrestling – Freestyle Qualifying

Men’s Swimming – Marathon

Canoeing – Sprint Qualifying Heats

Track and Field – Women’s 5000 Gold Medal Final (LIVE)

· LIVE coverage of the synchronized swimming team gold medal final and the women’s 5000m gold medal final on the track.

· Plus, gold medal finals in open water swimming and freestyle wrestling. Also key qualifying rounds in canoeing.

8 p.m. – Midnight (ET/PT)

Track and Field – Gold Medal Finals

Men’s 4 x 400M Relay

Men’s Pole Vault

Women’s 4 x 100M Relay

Women’s 1500M

Men’s Diving – Platform Qualifying Round

Cycling – BMX Gold Medal Finals

· Track and field’s relays kick off with the men’s 4x400m race and the women’s 4x100m. Team USA has won nearly every 4x400m competition since the event was added to the Olympic program in 1908, and is favored again. Meanwhile, South Africa, with double-amputee Oscar Pistorius, who is known as the “Blade Runner” for the carbon-fiber prostheses he wears, should also contend for a medal. In the women’s 4x100m, Team USA, led by Carmelita Jeter and Allyson Felix, is expected to face a fierce challenge from Jamaica. And a duo of milers, champion Morgan Uceny and Shannon Rowbury, look for the first ever American medal in the women’s 1500m.

· The men’s platform contest is sure to be one of the most anticipated events of the Games, as 2009 world champion Tom Daley, a teen idol in Great Britain, takes the stage in his signature event – which was the only diving event China failed to win in Beijing. China’s Qiu Bo, the reigning world champion, is out to change that, while Daley, top American David Boudia of Indiana and Australia’s reigning Olympic champion Matthew Mitcham are among the deep field of contenders in this event.

· In the men’s and women’s finals of BMX, the top riders will decide their Olympic fates in a 40-second scramble to the finish. In the women’s race, Great Britain’s triple world champion Shanaze Reade could be one of the Games’ biggest redemption stories after crashing out of the medals in Beijing in an aggressive push to go from second to first on the final turn. American Alise Post, a former gymnast from St. Cloud Minnesota is among the women trying to thwart Reade. In the men’s race, the top American is 19-year-old Las Vegas native Connor Fields, who will try to hold off a cadre of Southern California-based international stars.

12:35 a.m. – 1:35 a.m. (ET/PT)

Track and Field – Gold Medal Finals

Men’s Water Polo Semifinal – Italy vs. Serbia

· Gold medals are up for grabs on both the track and the field, with the women’s hammer throw.

NBC SPORTS NETWORK

8 a.m. – 8 p.m.

Men’s Basketball – Semifinals

Spain vs. Russia (LIVE)

U.S. vs. Argentina (LIVE)

Wrestling – Freestyle Qualifying Round

Women’s Field Hockey –

U.S. vs. Belarus

Bronze Medal Game: New Zealand vs. Great Britain (LIVE)

Taekwondo – Qualifying

Men’s Volleyball Semifinal – Brazil vs. Italy

NBC SPORTS NETWORK HIGHLIGHTS

· LIVE coverage of the U.S. men’s basketball semifinal. Twenty years after the original Dream Team, Kobe Bryant, LeBron James and company continue their run at London gold in the semifinal, exclusively on NBC Sports Network. Plus, LIVE coverage of women’s field hockey.

MSNBC

10 a.m. – 6 p.m.

Men’s Soccer – Bronze Medal: Korea vs. Japan (LIVE)

Men’s Volleyball – Semifinal: Bulgaria vs. Russia (LIVE)

Men’s Water Polo – Semifinal: Croatia vs. Montenegro

Men’s Handball – Semifinals

Hungary vs. Sweden (LIVE)

France vs. Croatia

MSNBC HIGHLIGHTS

· LIVE coverage of the bronze medal game in men’s soccer, men’s volleyball semifinal round and men’s handball semifinals highlight a big day of team sports action on MSNBC.

 

CNBC

5 p.m. – 8 p.m.

Men’s Boxing – Semifinals

Women’s Field Hockey – Netherlands vs. Argentina

Taekwondo – Gold Medal Finals

CNBC HIGHLIGHTS

· A thrilling night of boxing features semifinal bouts, women’s field hockey and taekwondo gold medal finals.

NBC OLYMPIC BASKETBALL CHANNEL

Noon – Midnight

Men’s Basketball – Semifinals (LIVE)

NBC OLYMPIC SOCCER CHANNEL

2:45 p.m. – 2:45 a.m.

Men’s Bronze Medal LIVE and Women’s Gold Medal Final Encore

TELEMUNDO

9 a.m. – 5 p.m. (LIVE)

Men’s Soccer – Bronze Medal (LIVE)

Men’s Basketball – Semifinals

Gymnastics – Rhythmic Qualifying Round

Men’s Boxing – Semifinals

Men’s Volleyball – Semifinals

Synchronized Swimming – Team Gold Medal Final

Midnight – 2:30 a.m. (ET/PT)

Track and Field – Gold Medal Finals

Men’s Diving – Platform Qualifying Round

3D

5 a.m. – 7:30 p.m.

Track and Field – Gold Medal Finals

Women’s Diving – Platform Gold Medal Final

Synchronized Swimming – Team Qualifying

Men’s Basketball – Quarterfinal

Women’s Basketball – Semifinal

 


SATURDAY, AUGUST 11 (Day 15)

NBC

10 a.m. – 6 p.m. ET

9 a.m. – 5 p.m. CT

8 a.m. – 4 p.m. MT

7 a.m. – 3 p.m. PT

Women’s Basketball – Gold Medal Final: U.S. vs. France (LIVE)

Gymnastics – Rhythmic Gold Medal Final

Women’s Cycling – Mountain Bike Gold Medal Final

Women’s Volleyball – Bronze Medal

Wrestling – Freestyle Semifinals

Canoeing – Sprint Gold Medal Finals

· LIVE coverage of the gold medal final in women’s basketball. The United States, led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, will play for its fifth straight gold against France.

· Plus, gold medal finals in rhythmic gymnastics, canoeing and women’s mountain bike. Also freestyle wrestling semifinals and the bronze medal match in women’s volleyball.

8 p.m. – Midnight (ET/PT)

Track and Field – Gold Medal Finals

Men’s 4 x 100M Relay

Men’s 5000M

Men’s Javelin

Women’s 4 x 400M Relay

Women’s 800M

Women’s High Jump

Men’s Diving – Platform Gold Medal Final

Women’s Volleyball – Gold Medal Final

· The final night of track and field offers one last look at Jamaica’s electrifying sprint king Usain Bolt. He’ll be part of a Jamaican team that features three of the four fastest men in history in the 4x100m relay. The U.S., led by American record holder Tyson Gay and 2004 Olympic 100m champion Justin Gatlin, will try to get back on track after being disqualified in Beijing and the two world championships since. The Americans are heavy favorites in the women’s 4x400m relay and have contenders in the men’s 5000m with American record holder Bernard Lagat and Oregon legend Galen Rupp – although in the latter race, the home crowd will be pulling for Somalian-born Londoner Mo Farah, who trains with Rupp in Oregon and could win Great Britain’s first medal in the event in 40 years. In the women’s 800m, South Africa’s Caster Semenya, who won the 2009 world title at age 18, will attempt to win her first gold medal over a deep field that includes former Cal star Alysia Montano. And in the high jump, mother of two – Chaunte Lowe – is among the favorites for gold.

· The men’s platform contest is sure to be one of the most anticipated events of the Games, as 2009 world champion Tom Daley, a teen idol in Great Britain, takes the stage in his signature event – which was the only diving event China failed to win in Beijing. China’s Qiu Bo, the reigning world champion, is out to change that, while Daley, top American David Boudia of Indiana and Australia’s reigning Olympic champion Matthew Mitcham are among the contenders in this star-studded event.

· In women’s volleyball, Team USA is favored to win its first ever Olympic gold medal. It would be the second in a row for the team’s head coach Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008.

12:30 a.m. – 1:30 a.m. (ET/PT)

Wrestling – Freestyle Gold Medal Finals

· Jake Herbert, a former world silver medalist and a two-time NCAA champion at Northwestern, is among the top American contenders.

NBC SPORTS NETWORK

4 a.m. – 6 p.m.

Men’s Soccer – Gold Medal Final (LIVE)

Track and Field –

Men’s 50K Walk (LIVE)

Women’s 20K Walk (LIVE)

Women’s Handball –

Gold Medal Final (LIVE)

Bronze Medal

Taekwondo – Gold Medal Finals

NBC SPORTS NETWORK HIGHLIGHTS

· LIVE coverage of what could be one of the signature events of the Games, the men’s soccer gold medal final from storied Wembley Stadium.

MSNBC

10 a.m. – 5 p.m.

Women’s Basketball – Bronze Medal (LIVE)

Men’s Field Hockey –

Gold Medal Final (LIVE)

Bronze Medal (LIVE)

Men’s Modern Pentathlon – Gold Medal Final

Taekwondo – Qualifying Match

 

MSNBC HIGHLIGHTS

· LIVE coverage of the bronze medal game in women’s basketball, plus the gold and bronze games in men’s field hockey.

 

CNBC

3:30 p.m. – 6 p.m.

Boxing – Gold Medal Finals (LIVE)

CNBC HIGHLIGHTS

· The first night of men’s Olympic boxing finals gets underway, as the Americans look to bring home a boxing gold medal for the first time since the 2004 Athens Games.

NBC OLYMPIC BASKETBALL CHANNEL

Noon – Midnight

Women’s Basketball – Gold Medal Final (LIVE)

NBC OLYMPIC SOCCER CHANNEL

10 a.m. – 10 p.m.

Men’s Soccer – Gold Medal Final (LIVE)

 

TELEMUNDO

9 a.m. – 6 p.m. (LIVE)

Men’s Soccer – Gold Medal Final (LIVE)

Gymnastics – Rhythmic Gold Medal Final

Track and Field – Gold Medal Finals

Women’s Volleyball – Bronze Medal

Boxing – Gold Medal Finals

Midnight – 2:30 a.m. (ET/PT)

Track and Field – Gold Medal Finals

Men’s Diving – Platform Gold Medal Final

Women’s Volleyball – Gold Medal Final

3D

5 a.m. – 7:45 p.m.

Track and Field – Gold Medal Finals

Men’s Diving – Platform Qualifying

Synchronized Swimming – Team Gold Medal Final

Women’s Basketball – Semifinal

 


SUNDAY, AUGUST 12 (Day 16)

NBC

6 a.m. – 9 a.m. ET

5 a.m. – 8 a.m. CT

4 a.m. – 7 a.m. MT

3 a.m. – 6 p.m. PT

Men’s Marathon (LIVE)

· LIVE coverage of the men’s marathon, a final chance for viewers to re-live the majestic sights of London, as the race cuts right through the heart of the city. Meb Keflezighi, the Athens silver medalist, won the 2009 New York Marathon and also the 2012 Olympic Trials, despite just a 69-day turnaround after running the 2011 New York Marathon. He and Ryan Hall, who finished 10th in Beijing, both have an outside chance of breaking up what could be a Kenyan sweep of the medals.

10 a.m. – 6 p.m. ET

9 a.m. – 5 p.m. CT

8 a.m. – 4 p.m. MT

7 a.m. – 3 p.m. PT

Men’s Basketball – Gold Medal Final (LIVE)

Men’s Volleyball – Gold Medal Final

Men’s Water Polo – Gold Medal Final

Wrestling – Freestyle Gold Medal Finals

Gymnastics – Rhythmic Group Gold Medal Final

· Five gold medal finals highlight the final day of competition, including LIVE coverage of the men’s basketball final. Twenty years after the original Dream Team, the United States men’s basketball team expects to be playing for a second straight gold. Plus the men’s volleyball gold medal final, where the U.S. is the reigning Olympic champion. Plus, the gold medal game in men’s water polo. Also finals in rhythmic gymnastics and freestyle wrestling.

7 p.m. – 10:38 p.m. (ET/PT)

Closing Ceremony

10:38 p.m. – 11 p.m.

“Animal Practice”

11:35 p.m. – 12:05 a.m. (ET/PT)

London Encore”

NBC SPORTS NETWORK

6 a.m. – 6 p.m.

Men’s Basketball – Bronze Medal (LIVE)

Men’s Volleyball – Bronze Medal

Men’s Water Polo – Bronze Medal (LIVE)

Men’s Handball –

Gold Medal Final (LIVE)

Bronze Medal

Women’s Modern Pentathlon – Gold Medal Final

 

NBC SPORTS NETWORK HIGHLIGHTS

· Olympic medals are awarded in five sports, including LIVE coverage of the bronze medal games in men’s basketball and men’s water polo, plus the gold medal game in men’s handball.

MSNBC

7 a.m. – 11 a.m.

Men’s Cycling – Mountain Bike Gold Medal Final (LIVE)

Wrestling – Freestyle Qualifying

MSNBC HIGHLIGHTS

· LIVE coverage of the men’s mountain bike gold medal final as cyclists look to master their competition and the challenging terrain.

CNBC

8:30 a.m. – 11 a.m.

Boxing – Gold Medal Finals (LIVE)

CNBC HIGHLIGHTS

· The final five bouts of the Olympic boxing tournament will be headlined by the world’s best pound-for-pound amateur boxer, Vasyl Lomachenko of Ukraine, who hopes to join an exclusive club of champions by winning his second Olympic gold medal.

NBC OLYMPIC BASKETBALL CHANNEL

6 a.m. – 6 p.m.

Men’s Basketball – Gold Medal Final (LIVE)

 

NBC OLYMPIC SOCCER CHANNEL

10 a.m. – 10 p.m.

Men’s Soccer – Gold Medal Final Encore

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)

Men’s Volleyball – Gold Medal Final

Men’s Track and Field – Marathon

Boxing – Gold Medal Finals

Gymnastics – Rhythmic Gold Medal Final

Men’s Basketball – Gold Medal Final

 

Midnight – 2:30 a.m. (ET/PT)

Closing Ceremony

3D

4 a.m. – 6:30 p.m.

Track and Field – Gold Medal Finals

Men’s Diving – Platform Gold Medal Final

Men’s Basketball – Semifinals

 

 

 

Telemundo Presents “The Great Golden Soccer Final” With Mexico And Brazil Vying For Olympic Gold This Saturday, August 11 At 9:00 A.M. ET


Telemundo Will Also Broadcast a Special Program on Friday, August 10 (
7:00 p.m. ET/PT, 6:00 p.m. CT) with Feature Stories, Expert Commentary and Analysis About this Historic Match in Which Either Mexico or Brazil Could Win its First-Ever Olympic Gold Medal in Men’s Soccer

Miami – August 9, 2012 – Telemundo, “the U.S. Home of the Olympic Games in Spanish,” will broadcast live “The Great Golden Soccer Final” between the national teams of Mexico and Brazil, on Saturday, August 11 at 9 a.m. ET, 8 a.m. CT and 6 a.m. PT, as part of its London 2012 programming schedule. For the first time in soccer history, Mexico and Brazil will face off in an Olympic final for their first-ever gold medal. The match will be played at the iconic Wembley Stadium in London and will be presented by internationally acclaimed sportscaster, Andres Cantor, together with sports anchor Sammy Sadovnik and the Mexican soccer player, Manuel Sol. The network will also broadcast a special program about the “Great Golden Final” on August 10 (7:00 p.m. ET/PT, 6:00 p.m. CT) featuring analysis, expert commentary and feature stories about the match.
“For Mexico this is a dream come true and Brazil will be fighting for the only world soccer title that has eluded them in their history. We will see the likes of Marco Fabian and Neymar give their best. It will be a close game and there is no doubt that it will mark a defining moment in the history of soccer for both countries,” said Andres Cantor.

“The Great Golden Soccer Final” is part of Telemundo’s London 2012 Olympic coverage, the most extensive Spanish-language coverage in the history of the Games in the U.S. The match can be live-streamed on Telemundo.com as part of its ongoing digital coverage.

Telemundo’s Olympic programming on Saturday, August 11, will also include boxing, gymnastics, track and field and volleyball.

Deportes Telemundo’s Olympic team, headed by internationally acclaimed sportscaster Andres Cantor, also includes Jessi Losada, Monica Noguera, Sammy Sadovnik, Edgar Lopez, Rene Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzman, Leti Coo and Veronica Contreras, as well as several former Olympic champions.

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