In the first summer edition of X Games since 2019, X Games 2021 content across ESPN, ESPN2 and ABC experienced double-digit viewership increases on television and triple-digit growth on @XGames social and digital media platforms. Among all notable age demos, average viewership among 18-24 year-olds saw the largest percent increase.
The post X Games Summer Competition Returns in 2021 to Multiplatform Success and Significant Growth appeared first on ESPN Press Room U.S..
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