Weekly Webisodes Featuring Rafael “Rafa” Marquez Provide Viewers an Exclusive Look Inside The World of Mexican Pro Soccer Team Club Leon
Series Supported by 360-Degree Campaign that Includes Integration of the Chevy Silverado, Cross-Promotional Segments on Popular Telemundo Programs, a Dedicated Digital Hub, Robust Social Engagement Program and More
MIAMI – March 17, 2014 – Telemundo Media and Chevrolet announced today that they have teamed up to create a unique new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/
“We are excited to collaborate with Chevrolet to bring fans a front row seat to the action and excitement of Club Leon soccer,” said Mike Rosen, Executive Vice President of Advertising Sales & Integrated Marketing, Telemundo Media. “The Chevy Silverado is a fantastic partner for us to find new roads to bring innovative content and unprecedented access to the biggest soccer stars on Telemundo.”
On-air promotion of the series involves cross-promotional segments on popular Telemundo series including “Un Nuevo Dia,” “Titulares y Mas,” “Titulares Telemundo” and “Ritmo Deportivo.” Broadcasts of “Futbol Estelar: Club Leon” will drive viewers to “La Cueva de la Fiera” and its companion content through mentions from the announcers, tagged tune-ins and more.
The multiplatform campaign also includes a dedicated digital hub with player profiles, game highlights and post-game interviews. Plus, “Pregúntale al Leon,” a social engagement program featuring Twitter chats and exclusive digital shorts with players from Club Leon, in addition to a custom hashtag for maximum fan engagement. Further digital content includes livestreams of several highly-anticipated Leon games and a special VOD episode of the complete “La Cueva de la Fiera” series.
“La Cueva de la Fiera” is the first-ever reality series produced by Deportes Telemundo exclusively for digital. Through it, viewers will experience the challenges faced by the Mexican soccer champion, with exclusive access to training camp, the stadium, the secrets of the locker room and moving stories of the most loyal fans. Fans will also experience game day nerves along with the players, Gustavo Matosas and his team of coaches, and share unique moments with Rafa Marquez, the captain and star player of the league and the Mexican national team, whom audiences will get to know beyond the field.