Beijing Olympics Opening Sunday Coverage Averages Total Audience Delivery of Nearly 14 Million Viewers
Led by Peacock, NBC Olympics Digital Consumption Tops 1 BILLION Streaming Minutes – Fastest Ever for Winter Games
New iSpot Metrics Show Continued Olympic Dominance for Advertisers
STAMFORD, Conn. – Feb. 7, 2022 – Highlighted by Team USA winning silver in the team figure skating competition, alpine skiing, and freestyle skiing, NBC Olympics delivered a third consecutive night of Total Audience Delivery (TAD) viewership growth – marking the first time ever that primetime Winter Games coverage began with four successive nights of increased viewership.
“We’re encouraged by the trend of increased audiences and look forward to many more days and nights of compelling Olympic competition,” said NBC Sports Chairman Pete Bevacqua.
According to preliminary data, Sunday’s Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of 13.7 million viewers. That figure is up from 13.6 million viewers on Saturday night, 12.8 million primetime viewers on Friday night, and 8.0 million viewers on Thursday night.
Led by Peacock, total digital usage of the Beijing Olympics coverage topped 1 Billion minutes – marking the fastest the milestone has been reached for a Winter Games.
New iSpot metrics further highlight the dominance of the Winter Games among NBCU advertising partners:
- Across Sunday’s primetime coverage, NBCU ran a 33% lower ad load than the other broadcast networks and delivered 241% more ad impressions per unit than the other three broadcast networks combined.
- For the third consecutive day, the Olympics took the #1 spot for ad impressions with a 24.2% share of voice – more than tripling the #2 show.
- 14.5 million people viewed the advertising pod immediately after Mikaela Shiffrin’s race at 8:40 p.m. ET
Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics. Official viewership for Saturday and Sunday will be available on Tuesday.
ABOUT NBC OLYMPICS
NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.