NBA Digital Showcases Star-Studded 2011 NBA All-Star with Record Breaking Coverage for NBA.com and NBA Mobile

NBA Digital Showcases Star-Studded 2011 NBA All-Star with Record Breaking Coverage for NBA.com and NBA Mobile

– NBA.com sets record with nearly 83 million video streams viewed during NBA All-Star –

– 2011 Sprite Slam Dunk receives record 4.5 million votes via NBA Mobile –

– NBA TV airs more than 95 hours of All Star related programming –

NBA Digital guided fans through a star-studded, high-flying weekend and provided record breaking coverage of the 2011 NBA All-Star weekend for NBA.com and NBA Mobile.  NBA.com received a record nearly 83 million video streams and nearly 170 million page views, an increase of nearly 350 percent and 140 percent respectively, from last year’s All-Star record.  The record video streams included an all-time single-day mark of more than 28 million video streams viewed by fans on Saturday, Feb. 19.   To date, more than 1.2 billion videos have been viewed by fans on NBA.com this season, more than double last year’s record pace.

Overall, NBA Digital provided fans with more than 95 hours of All-Star programming on NBA TV including the T-Mobile Magenta Carpet show with interviews from NBA All-Stars, NBA Legends and some of Hollywood’s biggest celebrities, while NBA.com’s All-Star Scene initiative used Cisco’s Flip Video cameras to capture all the best behind-the-scene moments.  NBA Mobile also brought the thrilling weekend to fans’ fingertips with voting for the T-Mobile Rookie Challenge & Youth Jam MVP, the Kia NBA All-Star MVP award, and the winner of the Sprite Slam Dunk.

Along with the NBA.com records, the exciting final round of the 2011 Sprite Slam Dunk received a record 4.5 million votes via NBA mobile during All-Star Saturday Night presented by State Farm, eclipsing last year’s mark of more than 1.2 million votes.  The new NBA All-Star Pulse also provided an innovative look at social media trending topics and content throughout the weekend and registered more than 1 million mentions on Facebook.

“NBA Digital’s record setting numbers during All-Star Weekend show the power of our cross-platform strategy,” said Bryan Perez, senior vice president and general manager of NBA Digital. “TV, online, mobile and social media were all working in concert and allowed fans to follow the excitement, anytime, anywhere on any device.”

NBA Digital’s additional record-breaking highlights during All-Star included:

· The site’s All Star Scene had a record 3.0 million video streams, a 34% increase from last year.

· TNT OverTime Access, a mosaic featuring live alternate camera angles of the Saturday and Sunday All-Star events, had a record number of streams Saturday night with 1.5 million and a total of more than 314,000 hours of live video viewed over the two days.

The event was also a hit on TNT, drawing huge audiences for All-Star Saturday Night presented by State Farm and the NBA All-Star game presented by Kia Motors. Highlights included:

· The 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, along with strong growth across all key demos, according to Nielsen Fast Nationals. This year’s star-studded contest in Los Angeles ranks as the most watched and highest rated game since 2003, which featured Michael Jordan’s final NBA All-Star appearance of his career. The 2011 NBA All-Star Game also posted strong growth over last year, an increase of +33% in total viewers (9,093,000 vs. 6,846,000), +36% in households (5,975,000 vs. 4,399,000) and +37% in U.S. HH rating (5.2 vs. 3.8 U.S. HH rating).

· TNT’s exclusive coverage of the 2011 NBA All-Star Saturday Night presented by State Farm was the most watched All-Star Saturday Night in the event’s 26 year history. The event delivered 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating, based on Nielsen Fast Nationals. The 2011 event saw increases of +23% in total viewers (6,554,000), +14% in households (4,466,000) and +13% in ratings (3.9 U.S. HH) over the previous record set in 2009.  In addition, NBA All-Star Saturday Night out-delivered the 2010 telecast by +49% in total viewers (8,090,000 vs. 5,441,000), +43% in households (5,100,000 vs. 3,563,000) and +42% U.S. HH rating (4.4 vs. 3.9).

· In addition, the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm, which was the most watched in the event’s 26-year history, combined to average more than 17 million total viewers.

NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

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