ESPN Digital led the sports category in the month of September, reaching 116 million users – its second-highest month ever behind January 2020 and best September on record. Notably, ESPN’s lead in total minutes increased from 946 million in August to 3.7 billion in September – the largest gap since October 2017. ESPN on YouTube reached 26.5 million unique visitors in September, the second-highest mark ever and the SportsNation YouTube channel nearly tripled its unique visitors from the previous month to 15.2 million.
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