Match Averages 4.6 Million Viewers, Up 33% vs. Monday’s USA v. Wales Game and Better Than 9 of 10 Most Recent USA Group Stage Matches
Telemundo Averaging 2.4 Million Viewers Through First Six Days, Up 14% vs. 2018
DOHA, QATAR – Nov. 27, 2022 – Friday night’s England v. USA match averaged a Total Audience Delivery (TAD) of 4.6 million viewers across Telemundo, Peacock and Telemundo streaming platforms, making it the second-most watched World Cup Group Stage match featuring a U.S. team in Spanish-language history. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022 in the U.S.
Through six days, the FIFA World Cup Qatar 2022 is averaging a TAD of 2.4 million viewers for 20 games, up 14% vs. the 2018 tournament (2.1 million), which took place in Russia in the summer.
The 4.6 million viewers for the 0-0 tie between England and USA — played at 2 p.m. ET on Friday — was up 33% compared to the USA’s first match vs. Wales (3.5 million) on Monday and surpassed nine of the 10 most recent Group Stage matches played by the U.S. team. For the 2006, 2010 and 2014 World Cups, the only match with higher viewership than Friday night’s match was on June 22, 2014, when the USA tied Portugal 2-2 at FIFA World Cup Brazil. This year’s World Cup is the first to take place in the fall in order to offset Qatar’s extreme summer heat. The USA did not qualify for the tournament in 2018.
England v. USA is now the second-most watched match of FIFA World Cup Qatar 2022in Spanish, trailing only Thursday’s Brazil v. Serbia game (5.7 million) played on Thanksgiving afternoon.
The match was also Telemundo’s third-most streamed match of the tournament, averaging an Average Minute Audience (AMA) of 1.27 million viewers on Peacock and Telemundo streaming platforms. England v. USA trails only Thursday’s Brazil v. Serbia match (1.31 million) and Tuesday’s Mexico v. Poland game (1.35 million), which is the most-streamed World Cup game in history, regardless of language.
The streaming success has driven Peacock to the No. 1 spot on the App Store for free iOS apps every day since the tournament began, with the Telemundo Deportes app often breaking into the Top 5.
During the England v. USA match window (1:30-4:00 pm ET), Telemundo ranked as the No. 1 Spanish-language network in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, Orlando, Sacramento, Tampa, Philadelphia, Washington, D.C, Boston and Atlanta.
Viewership figures are based on data from Nielsen and Adobe Analytics. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022 in the U.S.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves the full spectrum of U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 93% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 56 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand will launch on Peacock later this year, featuring programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.