TNT’s signature Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola, combined with the first-ever simulcast on truTV, generated a 3.8 U.S. household rating and 6,184,000 total viewers to become the highest-rated and most-viewed Daytona 400 since 2008 (3.8 U.S. HH rating and 6,390,000 total viewers), based on Nielsen Fast Nationals.
Saturday’s prime-time coverage (7:30-10:32 p.m. ET) is up 12 percent compared with last year’s 3.4 U.S. HH rating and three percent over the average of 6,029,000 total viewers in 2011. The race, won by Tony Stewart, generated the highest metered market ratings in Greenville/Spartanburg/Asheville, S.C. (9.3 rating); Charlotte (9.2); Greensboro, N.C. (9.2); Indianapolis (8.6) and Birmingham, Ala. (7.4).
TNT’s coverage of the NASCAR Summer Series will conclude with the New Hampshire 301 from New Hampshire Motor Speedway on Sunday, July 15, at 1 p.m. with Countdown to Green pre-race coverage at noon.
(Source: Nielsen Media Research, based on Live + Same Day data Fast Nationals. 2012 NASCAR Daytona 400 Simulcast on TNT + truTV gross audience compared to 2011 NASCAR Daytona 400 on TNT. Historical comparison for dates of the Daytona 400 on TNT.)
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Notes from TNT NASCAR Summer Series – Coke Zero 400 at Daytona Powered by Coca-Cola at Daytona International Speedway
Saturday, July 7, 2012
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CLIP OF THE DAY
(click on link below to watch)
No. 14 Tony Stewart comments on his win at the Coke Zero 400 at Daytona Powered by Coca-Cola
Countdown to Green
Adam Alexander (host), Larry McReynolds (analyst) and Kyle Petty (analyst)
McReynolds on racing at Daytona: “It’s amazing, we’re going to run 160 laps and 400 miles and probably we’re not going to know who’s going to win this thing until they come off turn four and come back to that checkered flag.”
Dallenbach on racing at Daytona: “If you’re in this race with one lap to go – no matter where you are – you really have a shot to win this race.”
(TNT’s Countdown the Green crew interviewed No.14 Tony Stewart)
Stewart on racing at Daytona and the importance of driver positioning at the start of the race (Stewart started in 42nd position]: “It really doesn’t matter [where you start].”
From this week’s “NASCAR Generations” discussion on memories of Daytona:
Bill Elliott on his fondest memory of Daytona: “I still say the most impressive thing that I have ever done – that impressed me – was running 210 [mph] at Daytona in that era [1980s].”
Kyle Petty on racing at Daytona: “When you would go to qualify [at Daytona], you weren’t sure you were gonna come back during that period of time…That was an amazing thing that day, when you busted that [Elliott’s 210 mph].”
Jimmie Johnson on what his mentality is like when he drives at Daytona: “It’s such a weird mind game to win a plate race in today’s era of racing because you can’t do it by yourself. You know the best car doesn’t win. It’s who’s willing to work with each other the most.”
Bill Elliott on Tony Stewart’s comment last year about racing at Daytona: “The most classic line I’ve ever heard was Tony [Stewart] last year. He said, ‘This is a high-speed chess game, and I ain’t even smart enough to play checkers.’”
Ned Jarrett on his fondest memory of Daytona – 1993 when he son Dale won the Daytona 500: “Well, that one probably tops them all. Even anything that I did on the racetrack or any experience that I had, let’s say, in racing…that 1993 Daytona 500 was it. Because it was the first time that anyone knew of that a dad was in the booth broadcasting and his son [was winning] a major event.”
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TNT NASCAR Coke Zero 400 at Daytona Powered by Coca-Cola
Adam Alexander (host), Wally Dallenbach (analyst), Kyle Petty (analyst), pit reporters Chris Neville, Ralph Sheheen, Marty Snider, Matt Yocum
Dallenbach on the improvements made to the safety of today’s cars which enables drivers to concentrate for longer periods of time: “It’s not as physically demanding as it used to be.”
Petty on the accident on pit road halfway through the race and potential consequences for the pit crews: “There are a lot of brave guys on pit road.”
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TNT NASCAR Summer Series – Post-Race Remarks
(TNT’s Matt Yocum interviewed Coke Zero 400 winner No. 14 Tony Stewart)
Stewart on tonight’s win: “I don’t even remember what happened that last lap. Any time you win at Daytona it’s special.”
(TNT’s Marty Snider interviewed runner-up No. 17 Matt Kenseth)
Kenseth on his race finish at Daytona: “I thought we were in perfect position. I did the best I could. It’s just disappointing we came up short because these guys gave me an awesome car.”
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