truTV’s exclusive live doubleheader coverage of the First Four of the 2011 NCAA Men’s Basketball Championship on Tuesday, March 15 (6:30 PM ET – 12:00 AM ET) earned an average metered market household rating of 1.0. Game #1 featuring UNC Asheville vs. Arkansas-Little Rock (6:30 – 9:30 PM ET) delivered a .9 metered market household rating, with Game #2 featuring UAB @ Clemson (9:45 PM – 12:00 AM ET) averaging a 1.1 overnight metered market household rating.
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