truTV Delivers Strong First Four Opening Night Numbers for First Four

truTV’s exclusive live doubleheader coverage of the First Four of the 2011 NCAA Men’s Basketball Championship on Tuesday, March 15 (6:30 PM ET – 12:00 AM ET) earned an average metered market household rating of 1.0. Game #1 featuring UNC Asheville vs. Arkansas-Little Rock (6:30 – 9:30 PM ET) delivered a .9 metered market household rating, with Game #2 featuring UAB @ Clemson (9:45 PM – 12:00 AM ET) averaging a 1.1 overnight metered market household rating.