adidas to serve as the Official Apparel Company of All-American Bowl

 All-American Bowl Road to the Dome Tour Kicked Off Oct. 11, Honoring Nation’s Top 100 High School Senior Football Players with Jersey Presentations in their Communities

 NBC to Present 2020 All-American Bowl on Saturday, January 4, 2020 Live from the Alamodome in San Antonio, Texas

STAMFORD, Conn. – November 7, 2019 – NBC Sports and adidas today announced a multi-year partnership extension of the All-American Bowl through 2022.  Throughout the partnership, which began in 2011, adidas will continue to be the Official Apparel Company of the All-American Bowl.

“The All-American Bowl provides a one-of-kind opportunity to showcase our authenticity and leadership position in grassroots football,” said Shannon Ferbrache, Director of Grassroots Sports Marketing for adidas. “We seek to inspire through our products and our style, and we deliver the best compression uniforms at the forefront of design and innovation, along with the lightest, fastest cleats in the game for the nation’s elite football players on the biggest stage for high school football.”

Each year adidas unveils custom designed versions of the adidas Primenit Football Uniforms for the All-American Bowl. With an emphasis on full range of motion, fit, form and function, the adidas Primeknit A1 Football Uniform redefines the compression silhouette and takes the innovation and design of football jerseys and pants to the next level by providing players the perfect blend of style and technology for elite performance.

Additionally, each year adidas unveils limited-edition versions of the newest adizero and FREAK cleats. Crafted for football’s fastest players, the adizero takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, feel and lightweight construction. Engineered for the fasted most versatile athletes on the gridiron, the FREAK cleats bring streetwear style and insights from the streets to the gridiron to deliver mid-cut support that wraps around the ankle and a lightweight, low-cut feel.

The All American Bowl will welcome 100 of the best high school athletes in the nation to their state-of-the-art adidas players’ lounge during All-American Bowl week, starting Dec. 30. The lounge features the latest athletic recovery innovations and technology, along with newest videogame consoles and games, allowing the student-athletes to relax, recover and compete virtually with each other off the field throughout the week.

“For the past eight years, adidas has been a valuable partner in growing the All-American Bowl,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports. “We are excited to continue our relationship, and look forward to growing the game and highlighting the nation’s elite high school athletes.”

The 2020 All-American Bowl Road to the Dome tour, which began on October 11^th, spans nine weeks and will travel to all 100 high school All-Americans to present the student-athletes with honorary adidas All-American jerseys within their own communities.

Only 100 football players receive the honor of wearing the All-American Bowl jersey each year. Each player selected to participate will culminate their high school careers during the annual East vs. West matchup. NBC will present live coverage of the 2020 All-American Bowl at 1:00 PM ET from the Alamodome in San Antonio, Texas. 

About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has partnerships with more than 100 collegiate programs, including Arizona State, Georgia Tech, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M. The adidas roster of NFL stars includes, NFL MVP Patrick Mahomes of the Kansas City Chiefs, Aaron Rodgers of the Green Bay Packers, Dak Prescott of the Dallas Cowboys, Juju Smith-Schuster of the Pittsburgh Steelers, Alvin Kamara of the New Orleans Saints, Von Miller of the Denver Broncos, among others. 

About the All-American Bowl

As an NBC Sports-owned property, the All-American Bowl is part of a marquee lineup of elite events that includes the Olympics, the NHL, the Premier League, and television’s #1 primetime show for an unprecedented eight consecutive years, Sunday Night Football. The All-American Bowl is the most-watched, most-talked about, and most-prestigious high school all-star event with more than 4,500,000 unique annual television viewers and over 35,000 in attendance. The history and tradition of the All-American Bowl is unparalleled: 410 draft picks; 57 Super Bowl champions; 144 Pro Bowl selections; 16 Heisman finalists including, but not limited to: Odell Beckham Jr., Andrew Luck, Tim Tebow, Adrian Peterson, Joe Thomas, and Trevor Lawrence. For more info, visit NBCSports.com/AllAmericanBowl or on Facebook, Twitter, or Instagram @AABonNBC.

11th Annual Premier Freshman High School Football Showcase to Live Stream Wednesday, December 18, 2019 on the NBC Sports App

 Christian McCaffrey, Sony Michel & Trevor Lawrence Among Freshman All-American Bowl Alumni

Naples, Fla. – Football University, a partner of the All-American Bowl and NBC Sports, today announced an agreement to live stream the Football University Freshman All-American Bowl on the NBC Sports app. The Freshman All-American Bowl, which will be played on December 18, 2019 in Naples, FL, will feature the top 60 U.S. high school football players in the Class of 2023.

The Football University (FBU) All-American Bowl Powered By Adidas is a developmental week showcasing the nation’s best freshmen football players.  Since 2009, the event has allowed freshmen football players of the highest level a platform to assemble and compete in one place. Two teams are selected, comprised of the top 60 student-athletes in their graduating class, to compete in December in beautiful Naples, Florida. Tens of thousands of freshmen strive for the prestigious honor of FBU All-American.

Notable alumni from this game include five-star high school All-Americans Christian McCaffrey, Sony Michel, Cam Akers, Trevor Lawrence, Will Grier, Harrison Bailey, JT Daniels and Dylan Moses.

“NBC Sports’ relationship with the FBU brand allows us to present programming to introduce viewers and fans to these athletes, their families and their coaches as they begin their path to becoming the country’s elite football talent,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports Group.  “We look forward to the role FBU plays in discovering elite athletes and working with them into the future.”

“We couldn’t be more excited to showcase this game with our partner NBC Sports on its digital platforms.  The FBU All-American Bowl is where we find many of the athletes who will compete in future All-American Bowls on NBC.  Tying these two games together makes sense for the short and the long term,” said Steve Quinn, President of Football University.”

Acquisition Includes All-American Bowl, All-American Bowl National Combine and Multi-Platform Media Rights

20th Annual Premier High School Football Showcase to Air Saturday, January 4, 2020, on NBC

STAMFORD, Conn. – February 25, 2019 – NBC Sports Group today announced the acquisition of the All-American Bowl, the nation’s premier high school football game, from All American Games, LLC. Effective immediately, NBC Sports will become the exclusive owner, operator and multi-platform media rights holder of the annual high school football showcase, which features the country’s Top 100 players.

As part of the acquisition, NBC Sports Group will oversee all day-to-day operations of the All-American Bowl, including the execution of the annual All-American Bowl selection tour process. In addition, the company will oversee the All-American Bowl National Combine, which is held every January. The combine allows the country’s top underclassmen to demonstrate their talent and compete against one another in front of high school and college football’s top scouting organizations.

NBC Sports has broadcast the All-American Bowl annually since 2004, and will present the 20th All-American Bowl on Saturday, January 4, 2020. In 2019, NBC’s broadcast of the All-American Bowl reached more than three million viewers, making it America’s most-watched high school sporting event on television.

“We are excited to continue the incredible legacy of the All-American Bowl, and engage the wide-ranging assets of NBC Sports Group and NBCUniversal to elevate the game to new heights,” said Gary Quinn, Vice President of Programming, NBC Sports. “From Andrew Luck to Odell Beckham Jr., and Tua Tagovailoa to Trevor Lawrence, the All-American Bowl is synonymous with football excellence, and we look forward to adding this marquee event to our premium roster of owned properties.”

“After twenty years, we are proud and excited to hand-off leadership of the All-American Bowl and its related properties to NBC Sports,” said Douglas Berman, Chairman and CEO of All American Games. “They will be great stewards of the event into the future.”

To compliment coverage of the game itself, NBC Sports Group will produce shoulder programming across NBC, NBCSN, and NBC Sports Digital to spotlight the nation’s top high-school football players. SportsEngine, the company’s industry leading sports technology platform in the youth and amateur sports participation market, will also work with the All-American Bowl on various initiatives.

The history and tradition of the All-American Bowl is unparalleled, and includes more than 453 NFL players, 159 NCAA All-Americans, 50 Super Bowl champions, and 16 Heisman finalists. Distinguished alumni of the All-American Bowl include Reggie Bush, Jamal Charles, Antonio Cromartie, Sam Darnold, Vernon Davis, Ezekiel Elliott, Percy Harvin, DeSean Jackson, Jermaine Kearse, Chris Long, LeSean McCoy, Haloti Ngata, Michael Oher, Adrian Peterson, Patrick Peterson, Jalen Ramsey, Sheldon Richardson, Ndamukong Suh, Tyrod Taylor, Tim Tebow, Justin Tucker, and Vince Young.

Widely considered to be high school football’s greatest honor, selection as an All-American is reserved for only the best 100 football players in the country.

Founded in 2000, the All-American Bowl is played annually at the Alamodome, in San Antonio, TX.