BOSTON, Mass. (Nov. 9, 2023) – Following Monday’s introduction of the Boston Common Golf team, the new, tech-forward TGL team representing Boston and New England, featuring golf superstars Rory McIlroy, Keegan Bradley, Adam Scott and Tyrell Hatton, NBC Sports Next announced a foundational, multi-year partnership between its GolfNow business and Boston Common Golf, which includes plans to produce a digital reality docuseries to create a national following for the team.
“We’re thrilled about establishing this foundational relationship with Boston Common Golf for GolfNow,” said Will McIntosh, President, NBC Sports Next. “Making big events bigger through innovation is our mission at NBC Sports Next and we’re excited to continue the great partnership we have with Rory to help showcase the stories of Boston Common Golf’s entry into TGL.”
“This partnership with Boston Common is another innovative step in Rory’s relationship with NBC Sports Next and its GolfNow and GolfPass businesses,” said Sean O’Flaherty, Managing Director, Rory McIlroy Inc. “He’s looking forward to joining his teammates and providing fans with an inside-the-ropes look along their TGL journey and doing their best to uphold the great traditions of one of the best sports cities in the world.”
Building on GolfNow’s established relationship with McIlroy, the digital docuseries will be unprecedented in golf entertainment, capturing the real-life development of the Boston Common Golf team from its beginnings through its first competition in TGL’s SoFi Center competition arena and beyond. The Making of a Boston Sports Team (WT) is scheduled to premiere on NBC Sports Next’s GolfPass streaming channel in early 2024, available via online, mobile and connected devices, with other providers, including Peacock, New England Sports Network (NESN), and other free ad-supported television also planned for launch. McIlroy is co-founder of GolfPass, the first digital golf membership of its kind launched in 2019.
“We are excited to partner with GolfNow and collaborate to bring engaging content to fans through our new team,” said Boston Common Golf President & CEO Mark Lev. “A captivating docuseries chronicling the team’s formation will serve as the cornerstone of this foundational partnership and that’s just the beginning. We are grateful to Will McIntosh and the entire team at GolfNow for supporting Boston Common Golf through this important partnership as we get our inaugural season underway this winter.”
As a foundational partner of Boston Common Golf, GolfNow will receive exclusive sponsorship opportunities to promote its brand through the team, as well as offer exclusive VIP opportunities and experiences for the customers and members of its businesses.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next provides operations technology and services to more than 11,000 golf courses around the world, and equips more than 30 million players, coaches, athletes, sports administrators and fans with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, an industry leader in youth sports club, league and team management technology. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
About Boston Common Golf
Boston Common Golf features Rory McIlroy, Keegan Bradley, Adam Scott, and Tyrrell Hatton representing Boston and New England in TGL’s new, tech-forward golf league that fuses technology and live action with teams of PGA TOUR stars competing across a season of matches beginning in January 2024. The Boston Common Golf team will play in five regular season matches against the other TGL teams, followed by a four-team postseason, with a semi-final and finals series. SoFi Center, a custom-built venue in Palm Beach, Florida, will combine a data-rich virtual course with a state-of-the-art short game complex creating a unique experience for fans in the stands as well as those watching around the world. Boston Common Golf can be followed online at BostonCommonGolf.com, and on social media platforms using the handle @CommonGolf on Instagram, X, TikTok, Snapchat, and Facebook. The team will host content on YouTube using the handle @BostonCommonGolf.