Turner Sports Delivers Cross Platform Success on TNT, NBA.com and
NBA Mobile for the 2009-10 NBA Regular Season
TNT Delivers Third Straight Year of Growth in Households and Total Viewers and
Most Watched NBA Regular Season on Cable since 1995-96
NBA.com Surpasses One Billion Video Streams, Sets All-time Record for Global Monthly Unique Visitors
NBA Mobile Applications Downloaded More than 1.7 Million Times since its Launch a Year Ago
Turner Sports announced today multi-platform success for its linear and digital coverage of the 2009-10 NBA regular season. For the third consecutive year TNT’s NBA regular season package has grown in households and total viewers, delivering the most watched NBA regular season on cable since 1995-96. NBA Digital, jointly managed by Turner Sports and the NBA, also reported significant growth with NBA.com streaming a record 1 billion videos worldwide across all platforms since the end of last season, a 65% increase for video views for the site. NBA Mobile, with more than 100 mobile applications available on multiple platforms, delivered more than 1.7 million downloads since the launch of NBA Game Time a year ago.
Additional season highlights include:
- TNT delivered the most watched NBA regular season on cable since 1995-96 in households (1,315,000), total viewers (1,723,000) and P18-34 (544,000)
- 53 games of NBA coverage on TNT delivered a 1.1 US Rating (53 games)
- NBA.com averaged a record of more than 52 million global monthly unique visitors
- Page views to the NBA Mobile WAP site increased by 175% during the 2009-10 season
Television Source: Nielsen Media Research, Live + Same day data stream. 2009-10 NBA Regular Season on TNT vs, 2008-2009, (10/27/09 – 04/13/10 vs. 10/28/08 – 04/14/09 – 53 games in both years).
*NBA.com data source (Omniture), NBA Mobile data source (July Systems)
TNT will tip off its NBA Playoffs coverage this Sunday, April 18 with a tripleheader beginning at 5:30 pm ET. The network will look to build upon back-to-back years of NBA Playoff double-digit ratings growth and the record-breaking viewership it delivered for its coverage of last year’s NBA Playoffs. In 2009, the network averaged a 3.1 U.S. HH rating for 43 games, up 19 percent over the previous year (41 games), with 4,708,000 total viewers, a 24 percent increase (3,795,000). TNT averaged a 2.6 U.S. rating (2,937,000 households) during the 2008 NBA Playoffs coverage, up 14 percent in average total viewers (3,795,000) over the 43 games in 2007.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATOUR.COM and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.
TNT, one of cable’s top-rated networks, is television’s destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Men of a Certain Age, with Ray Romano; Saving Grace, starring Holly Hunter; HawthoRNe, with Jada Pinkett Smith; Leverage, starring Timothy Hutton; and Dark Blue, starring Dylan McDermott; as well as the newly acquired Southland, from ER creator John Wells. TNT also presents such powerful dramas as Bones, CSI: NY and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards®; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.