TNT’s exclusive coverage of the 2010 NBA Finals rematch between the L.A. Lakers vs. Boston Celtics last night averaged a 3.3 US HH overnight metered market rating (+65% vs. last year’s corresponding coverage; Magic vs. Cavaliers averaged a 2.0). Overall, last night’s TNT NBA Thursday doubleheader averaged a 2.4 US HH overnight metered market rating (+60% vs. last year’s corresponding coverage; Magic vs. Cavaliers, Spurs vs. Nuggets averaged a 1.5).
Going into last night, TNT is currently enjoying its most watched season in its 27 years of airing NBA basketball. Through 34 games, the NBA on TNT is averaging a 1.5 U.S. rating (+25%, 1.2 U.S. rating), 2,359,000 total viewers (+33%, 1,769,000 total viewers), 1,756,000 households (+30%, 1,346,000 households) over last year’s corresponding coverage.
Final numbers will be available later this afternoon
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 34 games vs. 31 games (10/26/2010-2/3/2011) vs. (10/27/2009-2/4/2010)