New York, NY (July 22, 2013) – Sports Illustrated today introduced The MMQB (TheMMQB.com), a new, digital franchise led by award-winning SI senior writer Peter King that is devoted to NFL coverage. The franchise, an offshoot of King’s popular Monday Morning Quarterback column, will deliver insight, access and analysis from a team of reporters that will set a standard for future multimedia NFL coverage.
“We are aiming to be the thinking man’s website dedicated to covering the NFL in a more modern way,” said King. “We will combine the great SI storytelling style with an added emphasis on video, social media and photography.”
King, who will continue to write Monday Morning Quarterback, in addition to producing other stories and videos each week, will be joined by SI newcomers Greg Bedard, Robert Klemko and Jenny Vrentas to form the nucleus of The MMQB editorial team. Bedard will focus on trends and tactics that are shaping the game. Vrentas will write feature articles and contribute regularly on the critical health, safety and legal issues confronting the NFL. Klemko will concentrate on the league’s most important news stories and go inside the lives of players off the field. “10 Things I Think I Think,” a well-known component of King’s MMQB column, will become 10@10, a daily feature whose contributors will include NFL personalities. The individual entries will be tailored for sharing on Twitter, and the column will be posted at 10 a.m. ET. And for a feature called 3@3, an NFL player, coach or executive will respond to three questions, which will be posted weekdays at 3 p.m. ET.
Other regular contributors include SI media reporter Richard Deitsch, who will look at how the NFL is covered and how it interacts with fans through media; SI senior writer Don Banks will dive into the league’s hottest issues on and off the field in a column called The Conscience; SI senior writer Jim Trotter’s column, The Takeaway, will focus on what’s happening on the West Coast; and former Green Bay Packers executive Andrew Brandt will write a weekly column that provides insight into the business of football and the inner workings of NFL front offices. In addition, SI’s video group will fully support TheMMQB.com by producing short- and long-form original stories and companion pieces using the site’s entire editorial team.
TheMMQB.com was developed by Time Inc./Sports Illustrated and utilizes a responsive design that optimizes the user experience across mobile, tablet and desktop platforms, with deep integration to social platforms like Facebook and Twitter. The forward-looking design allows users to easily access the “river” of content to keep up to date on the latest stories and videos, as well as find and search archived content.
“We’re thrilled to launch another digital franchise under the Sports Illustrated umbrella, especially one being led by our most popular writer about the most popular sport,” said Paul Fichtenbaum, the Editor of the Time Inc. Sports Group. “In many ways this represents a natural evolution for us.”
This launch follows the recent successful debuts of SwimDaily.com and ExtraMustard.com, adding to the SI Digital Network. Gillette Clear Gel anti-perspirant/deodorant and Windows 8 are launch sponsors of the site. SI will support TheMMQB.com with new social extensions across Twitter (@theMMQB), Facebook, Google+, Instagram (@theMMQB) and more.