1,200 Hours of Paralympic Programming from Tokyo, Including First-Ever Primetime Coverage on NBC
Exclusive Sponsors of NBCUniversal’s Coverage are Toyota, Nike, United Healthcare, Salesforce and Eli Lilly
Social Media Partnerships with Twitter and NowThis to Grow Storytelling Around the Paralympic Movement
STAMFORD, Conn. – July 27, 2021 – With less than one month to go until the start of the Tokyo Paralympic Games, unprecedented corporate support and wide-ranging partnerships are allowing NBCUniversal to present a record 1,200 hours of programming around the Tokyo Paralympic Games, taking place August 24-September 5, 2021, in Tokyo, Japan.
In its most ambitious effort ever, NBCU’s 1,200 hours of Paralympic Games coverage will include more than 200 hours of television coverage, the first-ever primetime hours on NBC, live coverage of the Opening Ceremony and Closing Ceremony on NBCSN, and exclusive streaming coverage on NBC Sports digital platforms and Peacock. Click here for more details.
NBCU’s record programming hours for Tokyo is possible because of unparalleled corporate support. Toyota has again signed on as presenting sponsor of NBCUniversal’s Paralympic coverage and will be the exclusive auto advertiser across the linear and digital networks of NBCUniversal. Toyota branding will be included within NBCU’s extensive linear, digital and social media promotional campaigns. Nike, United Healthcare, Salesforce and Eli Lilly join Toyota as exclusive sponsors of NBCUniversal’s coverage of the Tokyo Paralympic Games. Salesforce recently became the newest partner of Team USA and LA28.
“We are looking forward to presenting unprecedented coverage of the Paralympic Games and we could not have done so without the incredible support of our corporate partners,” said Dan Lovinger, Executive Vice President, Sales, NBC Sports Group. “In just a few short weeks, we will follow the stories of the most inspirational athletes in the world across NBCUniversal together in concert with these renowned companies.”
A pair of wide-ranging partnerships with Twitter and NowThis have allowed NBCUniversal to increase storytelling around the Paralympic Movement, continuing through the duration of the Tokyo Paralympic Games. These partnerships include:
- Twitter: daily highlights recap video and special gold medal moments from Team USA and countries across the world via NBCOlympics social platforms
- NowThis: daily highlights recap video via NowThis social platforms
The 16 commentators who will anchor NBCU’s record coverage features NBC Paralympic hosts Ahmed Fareed and Carolyn Manno, play-by-play commentators including Todd Harris and Bill Spaulding, reporters Lewis Johnson, Alana Nichols and Heather Cox, and five analysts with Paralympic experience, including Chris Waddell and Paul Schulte, who collectively have won 30 Paralympic medals. Click here for the full commentator roster.
A complete archive of Tokyo Paralympics press releases can be found here.