Multi-Year Deal Incorporates The Super High Roller Bowl (SHRB), U.S. Poker Open and Poker Masters Tournaments Across NBC Sports’ Platforms
LAS VEGAS, NV (July 16, 2020) – Poker Central, parent company of OTT subscription video service PokerGO®, today announced a multi-year renewal of their partnership with NBC Sports Group through 2022. Several of the world’s largest high-stakes poker tournaments that are owned and operated by Poker Central will be incorporated into NBC Sports’ schedule on its linear platforms, including the following major poker tournaments – the Super High Roller Bowl (SHRB), U.S. Poker Open and Poker Masters.
Poker Central and NBC Sports Group began their partnership in 2017 and have since grown their relationship to include a wider range of Poker Central’s owned and operated tournaments. In addition to presenting the Super High Roller Bowl, U.S. Poker Open and Poker Masters tournaments, this renewed partnership allows Poker Central and NBC Sports to jointly develop new programs and formats.
“We want to continue to see our major tournaments and poker programming reach the greatest number of sports fans possible, globally,” said JR McCabe, Chief Business Officer of Poker Central. “Renewing our partnership with NBC Sports will allow us to further engage with both our passionate poker fans, as well as those who are entertained by the sport.”
“We’re excited to continue our partnership with Poker Central, which allows us to continue to engage with all poker fans, while also introducing the game to a wider audience,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports.
NBC Sports and Poker Central will announce tournament dates and corresponding broadcast schedules at a later date.
About Poker Central®
Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Poker Central delivers poker’s most premier live events around the world via PokerGO®, its direct-to-consumer OTT subscription service, as well as through network television distribution. PokerGO® delivers over 100 days of live poker on an annual basis alongside a video-on-demand library that features original series and classic poker programming. Streaming and televised tournaments include its owned tournaments, such as Super High Roller Bowl, Poker Masters, and U.S. Poker Open, along with The World Series of Poker and WPT final tables, among others. For more information, visit http://www.pokercentral.com and www.pokergo.com.
About NBC Sports Group:
NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and a direct-to-consumer product NBC Sports Gold. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NHL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, French Open, and many more.