Saturday’s Xfinity Series Race on NBCSN Up 32% in Viewership
STAMFORD, Conn. – July 2, 2018 – Following an exhilarating down-to-the-wire finish, which saw Kyle Busch and the No. 18 Joe Gibbs Racing Toyota narrowly beat Kyle Larson in the final lap to take the checkered flag, NBC Sports Group’s presentation of this past Sunday’s Monster Energy NASCAR Cup Series race from Chicagoland Speedway averaged a Total Audience Delivery (TAD) of 2.56 million viewers across NBCSN and NBC Sports Digital platforms – up 10% from last year’s race at Chicagoland according to fast national data released by Nielsen, and digital data from Adobe.
Featuring the debut of motorsports icon and new NBC Sports Group NASCAR analyst Dale Earnhardt Jr., NASCAR on NBC’s first Cup Series race of the 2018 season delivered 2.55 million TV-only viewers and a 1.58 rating on NBCSN, up 10% and 12% vs. NBCSN’s coverage of last year’s race from Chicago.
Viewership of Sunday’s race on NBCSN peaked in the final 5:15-5:30 p.m. ET quarter hour, as nearly 3.35 million viewers watched Busch secure the team’s fifth NASCAR Cup Series win of the 2018 season.
In addition, Saturday’s Xfinity Series race on NBCSN from Chicago averaged 1.07 million viewers and delivered a .66 rating, up 32% and 25% respectively vs. 2017.
NBC Sports Group’s coverage of the 2018 NASCAR Cup Series and Xfinity Series season continues this weekend with more than 18 hours of trackside coverage from Daytona International Speedway, culminating with the Coke Zero Sugar 400 this Saturday, July 7 at 7 p.m. ET on NBC.
NASCAR ON NBC
The official home of the NASCAR Playoffs, NBC Sports Group will present the final 20 Monster Energy NASCAR Cup Series races, final 19 NASCAR Xfinity Series races, and select NASCAR Regional & Touring Series events in 2018. NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials.
-NBC SPORTS GROUP-