The NBA on Christmas, exclusively on ESPN platforms, averaged 5,254,000 viewers on December 25, making it the most-watched NBA Christmas in five years – since 2019 – according to Nielsen. Viewership for the full five-game slate was up 84 percent from 2023. NBA viewership across ESPN platforms is up four percent from last season. This season’s full Christmas schedule was available on ABC, ESPN, Disney+ and ESPN+. The San Antonio Spurs vs. New York Knicks Dunk the Halls animated alt-cast also aired on ESPN2, Disney+ and ESPN+.
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