Division’s Charitable Initiative Begins Fourth Year Supporting Vital Organizations During Network’s NFL, MLB, NASCAR & College Football Coverage
Los Angeles, CA – FOX Sports Supports, FOX Sports’ charitable initiative, is partnering in 2011 with four new organizations through its NFL, MLB, NASCAR and national college football broadcasts. The announcement was made today by Bill Wanger, Executive Vice President, FOX Sports and co-creator of FOX Sports Supports. FSS’ 2011 campaign begins this weekend at The Daytona 500 with NASCAR on FOX’s partnership with The Association of Hole in the Wall Camps, an international family of camps and programs that provide life-changing experiences to children with serious medical conditions.
Now in its fourth year, FSS is FOX Sports’ on-air charitable initiative devoted to raising awareness, providing financial assistance and spurring volunteerism for select health related charities. In January, FSS selects aid organizations for the year and connects each charity to one of FOX Sports’ core properties for their season-long partnership. Through public service announcements, verbal and graphic in-game and/or pregame mentions, the network has successfully raised awareness for worthy charities helping to generate over $3.5 million in donations and over four million online visits for its partner charities.
“Once again, FOX Sports Supports is proud to team up with four tremendous organizations in helping them champion their respective causes,” said Wanger. “Our hope, as always, is to use the power of the FOX Sports brand and all of its platforms to inform and stimulate all of our viewers to participate in all of these very worthy programs.”
“Hole in the Wall Camps” is set to begin its partnership with FOX Sports beginning this Sunday with the 53rd running of the Daytona 500 through the network’s final NASCAR event in June. During the Major League Baseball season on FOX, the network aligned with “Stand Up to Cancer,” an organization that utilizes resources from the film and media industry to support a new model of cancer research. Once the National Football League season begins, FOX Sports Supports gets behind the Armed Forces Foundation from its regular season kick-off through the NFC Championship Game in 2012. The Armed Forces Foundation provides vital assistance to active and retired military personnel. Lastly, the network united the “About Dream Foundation” to its national college football events in January on FOX: the Big Ten and Pac-12 conference championship games and the AT&T Cotton Bowl Classic. The mission of Dream Foundation is to enhance the quality of life for individuals and their families battling life-threatening illness.
All four partnerships benefit from on-air public service announcements featuring broadcast talent from each FOX Sports property. The NASCAR on FOX/ Hole in the Wall Camps PSA debuts this Sunday during the Daytona 500 and stars Darrell Waltrip and Kristen Voda and features footage of the late Paul Newman, founder of Hole in the Wall Camps.
Over the last four years, these PSA’s have received tens of millions of dollars worth of air time across all of News Corporation’s channels helping to support such worthy causes as St. Jude Children’s Research Hospital, Ronald McDonald House Charities, City of Hope, Malaria No More, and Michael J. Fox Foundation for Parkinson’s Research.
Please visit: www.foxsportssupports.com for more information.
ABOUT THE CHARITIES:
About The Association of Hole in the Wall Camps:
Founded by Paul Newman, The Association of Hole in the Wall Camps is an international family of camps and programs that provide life-changing experiences to children with serious medical conditions, always free of charge. Our goal is to extend these experiences to as many children as possible around the world. Since the first camp opened in 1988, the camps and programs have served over 250,000 children and family members in 50 countries.
About Stand Up to Cancer:
Stand Up To Cancer (SU2C) was established in 2008 by leaders from the film and media industries who utilize the resources of those businesses in unique ways to get the public involved in supporting a new model of cancer research. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conducted a rigorous, competitive review process through which SU2C’s grantees were selected. More than 200 scientists from 50 institutions around the world are currently involved in SU2C research projects.
About The Armed Forces Foundation:
The Armed Forces Foundation offers vital assistance to active-duty and retired personnel, National Guard, Reserve Components and military families as they cope with difficult circumstances. When a service member sustains combat injuries overseas, they and their family face a long, difficult road to recovery. The moment a soldier arrives at the hospital, the Armed Forces Foundation steps in to assist the family in traveling to his or her side and provides lodging for them to remain there. The foundation provides financial assistance, supplementing income while the family waits. All along the way we provide other opportunities as well, sponsoring military family events and Christmas toy drives. The Armed Forces Foundation lives by the motto “Serving those who serve,” and, recognizing that families serve too, seeks to provide a well-rounded program of assistance and support for the military family unit. For more information please visit http://www.armedforcesfoundation.org/
About Dream Foundation:
In 2010, 16 years after the fulfillment of its first dream, Dream Foundation realized its 10,000th dream. The mission of Dream Foundation is to enhance the quality of life for individuals and their families battling life-threatening illness. Dream recipients are 18 years and older and have been given a limited prognosis of a year or less of life expectancy. Dreams range from basic needs items, like a comfortable chair in which to rest to family vacations with children. With more than 2,000 anticipated dream requests for 2011, Dream Foundation relies on donations of cash, airline miles and other resources to make many of their dreams come true. For more information visit www.dreamfoundation.org.
— FOX SPORTS —