Crowd-Sourcing & Fan- & Driver-Generated Content the Nucleus of
FOX Sports 1’s 100,000 CAMERAS: THE NASCAR SPRINT ALL-STAR RACE on Thursday, May 22
Two Additional FOX Sports 1 Originals Premiere May 23 as Part of
FOX Sports 1 – 10 Days of Thunder Programming
It is impossible to walk down the street nowadays without encountering someone snapping a photo or video, digitally chronicling and instantaneously sharing their experiences worldwide.
Such is the inspiration as FOX Sports 1 and NASCAR Productions present 100,000 CAMERAS: THE NASCAR SPRINT ALL-STAR RACE, a groundbreaking concept that incorporates fan- and driver-generated video to showcase the race from fans’ points of view, regardless of location. Debuting Thursday, May 22 (9:30 PM ET), this special delivers an unprecedented portrayal of race day from all perspectives, from early morning until the team haulers head home.
100,000 CAMERAS: THE NASCAR SPRINT ALL-STAR RACE premieres immediately following seven hours of live FOX Sports 1 programming from Charlotte Motor Speedway and is the first of three new FOX Sports 1 and NASCAR Productions originals airing the week of the COCA-COLA 600 (live on FOX on Sunday, May 25 at 5:30 PM ET). EMPTY CUP: QUEST FOR THE 1992 NASCAR CHAMPIONSHIP premieres Friday, May 23 at 8:00 PM ET and THE 600: HISTORY OF NASCAR’S TOUGHEST RACE on Friday, May 23 at 9:00 PM ET.
Fans everywhere are invited to tell their own NASCAR SPRINT ALL-STAR RACE story by using their cameras and smart/mobile devices to capture the event and the hours preceding and following it, whether from the grandstands, on a road trip to the track, while tailgating, watching from home or from a neighborhood bar. Using the hashtag #100KCams and #SprintAllStar, fans simply upload videos to their social media accounts (Instagram, Twitter, Vine, Facebook or the Banjo app) immediately following the race.
“NASCAR fans know how fun a race day is regardless of where they watch the race, and the NASCAR Sprint All-Star Race is one of the biggest spectacles of the year,” said Steve Craddock, FOX Sports 1 SVP Production, NASCAR. “We want to see their unique perspectives and share their pictures throughout the day and into the night. If you have a camera or a camera phone, your All-Star experience could become part of the program.”
The 30-minute, high-energy special also features additional and specialty camera angles and content not seen in FOX Sports 1’s live telecast of the NASCAR SPRINT ALL-STAR RACE (Saturday, May 17 at 7:00 PM ET), as well as driver wires and team radio scanner sounds. Fans shooting video using a cell phone are encouraged to shoot horizontally for best results. For more tips and information on how to take and submit video for 100 CAMERAS: THE NASCAR SPRINT ALL-STAR RACE, please visit www.foxsports.com/100KCams
EMPTY CUP: QUEST FOR THE 1992 NASCAR CHAMPIONSHIP focuses on Davey Allison’s 1992 season. During this season, the Robert Yates Racing team experienced significant highs and lows with major victories and disabling setbacks, yet still led the point standings throughout much of the year. Heading into the season finale at Atlanta, the No. 28 was one of three teams in the hunt for the championship but came up short in losing to Alan Kulwicki. EMPTY CUP is a continuing, 30-minute documentary series that reflects on specific NASCAR seasons in which a driver and team lost their championship bid in the season’s final moments.
THE 600: HISTORY OF NASCAR’S TOUGHEST RACE is a 60-minute documentary about the people and events that define Charlotte Motor Speedway’s marquee event held every Memorial Day weekend. NASCAR legends Richard Petty, Darrell Waltrip and Jeff Gordon reflect on the race’s unorthodox history and the thrill of winning NASCAR’s longest race.
May 22 also marks the first of three NASCAR RACE HUB prime time specials on FOX Sports 1 — Thursday, May 22 (8:30 PM ET), Friday, May 23 (7:00 PM ET) and Saturday, May 24 (10:00 PM ET). Additionally, FOX Sports 1 is LIVE from the NASCAR Hall of Fame in Charlotte, N.C., on Wednesday, May 21 (4:00 PM ET) for the announcement of the sport’s five newest inductees and offers live cut-ins from Coca-Cola Speed Street in uptown Charlotte, celebrating its 20th anniversary this year, during the week.
For a complete FOX Sports 1 – 10 Days of Thunder programming schedule, click http://foxs.pt/1mwsvDm