In collaboration with the NFL, this yearlong effort marks one of the most ambitious cross-company initiatives in ESPN and Disney history, designed to elevate the Super Bowl experience for fans while uniting the storytelling strength, innovation, and cultural reach of ESPN, Disney, and the NFL.
Launched immediately after Super Bowl LX with “The Handoff” at SoFi Stadium and Disneyland Park, the initiative launches a coordinated campaign that blends iconic moments, expansive content, and fan-first experiences — all building toward Super Bowl LXI on ESPN and ABC on February 14, 2027.
The post ESPN Unveils “The Year of the Super Bowl”: A Landmark, Yearlong Celebration Building Toward ESPN’s First Super Bowl Production in February 2027 appeared first on ESPN Press Room U.S..
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