When the 2022 ESPN NBA preseason schedule tips off this Thursday, Oct. 6, ESPN will unveil a new, global creative brand identity for NBA for its NBA coverage across all screens and platforms. ESPN Creative Studio developed a revitalized brand identity for NBA on ESPN that showcases an artfully crafted future-forward animation and editorial look and sound. From the iridescent chrome brush strokes that are painted across the entire design campaign to the slick animations, the overall look pays homage to the swagger and personality of the NBA.
The post ESPN to Unveil New Creative Brand Identity for NBA Broadcasts Ahead of the 2022-23 Season appeared first on ESPN Press Room U.S..
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