ESPN is building on last year’s successful “Bracketbrain” platform with a new satirical marketing campaign for ESPN Tournament Challenge. It consists of a full-fledged spoof pharmaceutical spot with ESPN treating March Madness obsession with the only logical prescription: ESPN Tournament Challenge, the No. 1 bracket game.
The post ESPN reintroduces “Bracketbrain” platform with spoof-pharma marketing campaign for ESPN Tournament Challenge appeared first on ESPN Press Room U.S..
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