ESPN Ranked as a ‘Must Have’ and Top Five Favorite Network in Annual Beta Cable Subscriber Study

In Beta Research Corp’s annual Cable Subscriber Study, cable and telco TV, ESPN ranked first or statistically tied for first on percent of adult and male viewers rating the network as a 5 on a 5-point “must have” network scale (where 5 means “it’s a must have channel on your channel line-up” and 1 means “it’s a channel not at all needed on your channel line-up”).

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