ESPN today announced the launch of Take Back Sports, a new youth sports initiative dedicated to increasing access to play for young athletes. Introduced at the Aspen Institute’s Project Play Summit — where ESPN serves on the 63×30 committee aimed at getting 63% of kids playing sports by 2030 — the initiative will address critical challenges in the youth sports landscape. Only 38.3% of kids ages 6-12 played sports in 2023 on a regular basis, according to data from the Sports & Fitness Industry Association and the Aspen Institute’s State of Play 2024 report.
The post ESPN Launches <em>Take Back Sports</em>; A Year Long Initiative to Get More Kids Playing Youth Sports and Having Fun appeared first on ESPN Press Room U.S..
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