ESPN today announced the promotions of Kaitee Daley and Flora Kelly to Vice President roles. Daley will continue to oversee ESPN’s industry-leading Social Media team, which in 2020 became the No. 1 sports media publisher for engagement with 4.2 billion total actions across Facebook, Twitter and Instagram (up +64% YOY). Kelly will lead the new Brand Strategy & Content Insights team, responsible for ESPN’s market, fan and media insights that help strengthen and grow the business. Key areas of focus for Kelly and her team will include the ESPN Brand, content development, sports trends, fandom, and audience expansion.
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