According to Comscore, ESPN Digital kicked off 2021 recording the second-largest monthly audience in sports category history with 110.9 million unique visitors in January, only behind the 117.0 million unique visitors ESPN reached in the same month last year. For context, this means that 40 percent of the entire U.S. internet population – not just sports category users – visited an ESPN property in January. This extends ESPN Digital’s leadership position to 35 straight months as the No. 1 U.S. sports category property.
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