ESPN delivered its largest average NBA Christmas audience since 2018 across its platforms, according to Nielsen Big Data + Panel. The five-game slate on Thursday, December 25, averaged 5.5M viewers, up four percent from 2024. The Christmas games reached 47.2M fans, up 45 percent from 2024. It is the largest audience reach for ESPN’s Christmas NBA games since 2010, excluding the season-opening Christmas day in 2011.
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