THE 2011 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP
DELIVERS HIGHEST OVERALL TOURNAMENT RATINGS IN 18 YEARS
CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined to deliver the best overall tournament-to-date average ratings in the metered markets in 18 years (1993). The overall tournament average-to-date, including the FIRST FOUR®, in the metered markets is a 6.8/14, +15% from a 5.9/13 for CBS Sports’ 2010 coverage according to Nielsen.
Coverage of the regional finals on CBS on Sunday, March 26 delivered an overnight household rating/share of 8.5/17.
THE 2011 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP ON
TBS, CBS, TNT AND truTV DELIVERS
MOST-WATCHED TOURNAMENT SINCE 2005 AVERAGING 9.4 MILLION TOTAL VIEWERS
CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament since 2005, averaging 9.4 million total viewers, +11% from 8.5 million total viewers for CBS Sports’ 2010 coverage.
The overall tournament average-to-date, including the FIRST FOUR®, is a 6.0/13 rating/share, +11% from a 5.4/12 for 2010, according to Nielsen Fast Nationals. The 6.0/13 is the highest average rating for the NCAA Tournament through the Sunday regional finals since a 6.3/14 in 2005.
Coverage of the regional finals on CBS on Sunday, March 27 averaged 12.6 million total viewers, +6% from 11.9 million viewers from CBS Sports’ coverage in 2010. This year’s 12.6 million is the highest viewer average for the Sunday regional finals since 2005 (UNC-Wisconsin; Michigan State-Kentucky – 2OT). Sunday’s regional finals earned a household rating/share of 7.6/16, even with 2010.
2011 NCAA® March Madness® on Demand
Sees 60% Increase in Total Visits Across Multiple Platforms
NCAA Division I Men’s Basketball Championship
With over 12.7 million total hours of streaming video, total online and mobile consumption of NCAA March Madness grows 16% percent
New iPad app complements strong growth of television ratings on four networks: TBS, CBS, TNT and truTV
Turner Sports, CBS Sports and the NCAA announced today that for the first two weeks of the NCAA Division I Men’s Basketball Championship they have delivered a 60% increase in total visits across the NCAA March Madness on Demand (MMOD) online product and iPad and iPhone apps. In total, there were 41.6 million visits across the MMOD broadband and mobile platforms from the start of the First Four® on March 15 to the completion of the Regional Finals on March 27. Additionally, the first five rounds of the tournament garnered 12.7 million total hours of streaming video consumed through MMOD online and the iPad and iPhone apps.
Other NCAA.com and MMOD highlights for the Tournament to date include:
- An average of 3.8 million daily unique visitors on broadband and 782,000 average daily unique users on the mobile apps for March 17 – March 18.
- 29% of all streams for MMOD from March 15 – March 27 were from the iPad and iPhone apps.
- An average of 64 minutes per daily unique visitor was spent streaming MMOD on broadband from March 15 – 27.
- An average of 25 minutes per daily unique visitor was spent streaming MMOD on mobile apps on March 17-18.
NCAA March Madness on Demand provides live streaming video, plus interactive TV companion functionality, of every game of the new 68-team tournament as they are broadcast for the first time this year nationally in their entirety on four networks: TBS, CBS, TNT and truTV. Free to users across all platforms, including on broadband, the iPad, iPhone and iPod Touch (over Wi-fi and 3G), March Madness on Demand offers new features for fans to view the games including improved live viewing with richer quality and larger format streams, a personalizable channel lineup feature, and live stats and social media interaction.
Through the Elite Eight, the television coverage on TBS, CBS, TNT and truTV for the NCAA Men’s Division I Basketball Championship, including the FIRST FOUR, is averaging a 6.0 US HH Rtg /13 share, up 11% from a 5.4/12 for CBS Sports’ 2010 coverage according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 9,412,000 million total viewers, up 11% over CBS Sports’ 8,480,000 million total viewers in 2010.
2010 supplied by CBS: DW (online traffic), Akamai (streams and duration), iTunes Connect (app downloads)
2011 data: Omniture (online traffic, streams and duration), Conviva (mobile streams and duration), Bango (mobile traffic), iTunes Connect (app downloads)
Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 2011 NCAA Tournament Dates, include First Four telecast gross. Dates of NCAA Tournament: 2011 3/15/11 – 3/27/11 vs 2010 3/18/10 – 3/29/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV.