NBC SPORTS DIGITAL “BYTES”
September 2, 2015 – Vol. 65
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
NBC Sports Live Extra Surpasses 13 Million Mobile App Downloads
NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs – surpassed 13 million mobile app downloads through September 1. Through the month of August, NBC Sports Live Extra streamed events including NASCAR, Premier League, IndyCar, Formula One, Breeder’s Cup Challenge Series horse racing, and more. Returning soon is Notre Dame football (Sept. 5), Sunday Night Football (Sept. 10), and NHL (Oct. 7).
As Sunday Night Football Celebrates Its 10th Season, 10-Year-Old Reporter Interviews NFL Stars in Digital Short
With Sunday Night Football kicking off its 10th season in September, NBC Sports enlisted 10-year-old reporter Isabella to interview NFL stars including Andrew Luck, Patrick Peterson, Odell Beckham Jr., Dez Bryant and DeMarco Murray at this year’s “Waiting All Day for Sunday Night” opening theme shoot. Since debuting online on Sunday, the video has surpassed 6.5 million views across Facebook, Twitter, YouTube and on NBCSports.com. Click here to view the piece.
Rotoworld.com Posts Best August Ever
Rotoworld.com posted its best August ever with 5.6 million unique users and 21 million visits, up 7% and 2%, respectively, over August 2014. In addition, Rotoworld’s Fantasy News App delivered 184,000 unique users (up 21%) and 8.5 million visits (up 35%) in August.
August’s most popular players on Rotoworld.com included:
- Houston Texans RB Arian Foster
- Jacksonville Jaguars RB T.J. Yeldon
- Atlanta Falcons RB Tevin Coleman
- Dallas Cowboys RB Joseph Randle
- New Orleans Saints RB C.J. Spiller
- Detroit Lions RB Joique Bell
- St. Louis Rams Todd Gurley
- Detroit Lions RB Ameer Abdullah
- Oakland Raiders RB Latavius Murray
- San Diego Chargers RB Melvin Gordon
Golf Channel Digital Posts Record Traffic Across All Key Platforms & Metrics
Golf Channel Digital’s traffic for August 2015 set several monthly records, according to Adobe Site Catalyst:
- Golf Channel Digital recorded 100.2 million page views, up 22% over August 2014 and the portfolio’s second-best month ever behind July 2015.
- Golf Channel Digital delivered 18.7 million visits, up 23% over August 2014 and the portfolio’s second-best month ever behind July 2015.
- GolfChannel.com recorded 5.0 million unique visitors, up 5% over August 2014.
Additionally, 16.4 million minutes (up 139% over August 2014) of digital content has been streamed via Golf Live Extra and NBC Sports Live Extra on mobile and desktop devices for the month.
CSN Mid-Atlantic Has a Record Weekend
CSN Mid-Atlantic’s digital properties earned a record-setting weekend Aug. 29-30 with the help of the Redskins-Ravens preseason matchup and Washington’s quarterback controversy. CSNmidatlantic.com, which launched Aug. 19 to replace two market-focused sites, attracted more than 1 million unique users in 48 hours, surpassing all combined single-weekend traffic totals posted by CSNwashington.com and CSNbaltimore.com during their existence. The online audience peaked as Saturday’s exhibition game, which was televised by CSN Mid-Atlantic throughout the region, ended between 10-11 p.m., and fans of both teams visited CSNmidatlantic.com for postgame news, analysis and commentary.
Getting Social with CSN Chicago and the Sox
CSN Chicago and Chicago White Sox collaborated in a social media broadcast, “#SoxSocial”, during the White Sox vs. Blue Jays game last month. #SoxSocial became a national trending topic on Twitter and boosted @CSNChicago followers by 240%. In addition, iconic White Sox play-by-play man, Ken “Hawk” Harrelson (@HawkHarrelson), and longtime analyst Steve Stone (@SteveStone), announced that they joined Twitter during the game.
ICYMI on NBC SportsWorld, NBC Sports Digital’s Long-Form Website
Doug Robson spoke to tennis star Serena Williams and members of her family about her relationship with her father, and how she very much has him in mind as she’s trying to win the U.S. Open and achieve this historic calendar grand slam. Click here for the long-form story on NBC SportsWorld.
After making its NBCSN premiere, Premier League Download, Inside the Mind of Jose Mourinho, is now available on NBC SportsWorld. The Men in Blazers’ Roger Bennett sits down with Jose Mourinho for an exclusive hour-long, one-on-one interview with the three-time Premier League title-winning manager. This wide-ranging interview provides viewers with unique insights into Mourinho’s footballing philosophies and offers a rare chance for Premier League fans to hear the league’s biggest personality speak freely about the sport he dominates. Click here for a link to the piece.
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