NBC SPORTS DIGITAL “BYTES”
July 31, 2015 – Vol. 62
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
NBC Sports Live Extra Delivers Most Digitally Consumed Tour de France Ever
NBC Sports Live Extra’s coverage of the 102nd Tour de France was the most consumed on record. Overall, the Tour delivered 151,000 uniques and 61 million live minutes through all 21 stages, up 3% and 45%, respectively, vs. last year, both all-time records. Stage 12 on Thursday, July 16, from Lannemezan to Plateau de Beille, delivered the highest metrics of all 21 stages, with 48,000 uniques and 5.7 million live minutes.
Golf Channel Digital Reaches Monthly Records for July
While monthly digital traffic data is not final until the end of the calendar month today, Golf Channel Digital’s traffic through Tuesday, July 28, already had set several monthly records, according to Adobe Site Catalyst:
- Golf Channel Digital 96.4 million page views (+51% YOY) – Best Month Ever Record
- Golf Channel Digital 18.1 million visits (+39% YOY) – Best Month Ever Record
- GolfChannel.com 6.0 million unique visitors (+9% YOY)
Additionally, 8.8 million minutes (+96% YOY) of digital content has been streamed via Golf Live Extra, NBC Sports Live Extra, and 24/7 players on mobile and desktop devices through July 28.
The Dew Tour hits the streets of Los Angeles, Calif.
The Dew Tour hits the streets of Los Angeles, Calif., for three days of skateboarding-only competition Friday, August 14 – Sunday, August 16. NBC Sports Live Extra and DewTour.com, the Dew Tour’s dedicated 24/7 digital platform, will stream live competitions and bring consumers exclusive Dew Tour action, interviews and behind-the-scenes access on desktops, mobile device and tablets.
For the first time ever, the Dew Tour will focus exclusively on the sport, lifestyle, art, music and culture of skateboarding. Centered around the Ace Hotel, Dew Tour Los Angeles will feature competitions in street, vert and the popular streetstyle discipline created by the Dew Tour three years ago. A complete telecast schedule and concert schedule will be announced in the coming days.
ICYMI on NBC SportsWorld, NBC Sports Digital’s Long-Form Website
In a piece on NBC SportsWorld, former New York Times Pulitzer Prize-winning writer Ira Berkow reflects on his experience watching a Washington Nationals game with President Barak Obama in 2010.
Click here for the long form story on NBC SportsWorld.
NBC Sports Digital Surrounds the New Premier League Season
As previously announced, Pro Soccer Talk on NBCSports.com surrounds the start of the 2015-16 Premier League season with comprehensive season previews for each club, analysis of the top players at each position, and a map of the clubs. Beginning Monday, July 27, with Bournemouth, Arsenal and Aston Villa, the site kicked off season previews for three teams a day, and will wrap up team previews this Sunday, August 2.
Following is a look at Pro Soccer Talk’s coverage next week leading into the season kick off:
- Mon., August 3: Joe Prince Wright breaks down his picks for the top 10 players this season, and Nicholas Mendola outlines his top five goalkeepers.
- Tues., August 4: Coverage includes detailed locator map for the Premier League clubs, and Mendola provides his selection of top five defenders.
- Wed., August 5: Prince Wright offers his table predictions for the season, and Mendola analyzes his top five midfielders.
- Thurs., August 6: Andy Edwards breaks down his top five forwards, and Prince Wright provides his picks for top 10 breakout players.
- Fri., August 7: Prince Wright posts his overall season preview.
In addition, NBC Sports World’s Joe Posnanski spent time with Norwich City players and manager Alex Neil at Carrow Road to discuss their position as an underdog in the Premier League this season. The long-form story will be published on NBC Sports World next week.
Returning this season is THE MEN IN BLAZERS SHOW presented by Mini, featuring popular soccer personalities Michael Davies and Roger Bennett, and Men in Blazers’ special, digital-only weekly podcast on NBCSports.com which will be posted each Tuesday. Weekly digital-only Men in Blazers’ previews of the upcoming Premier League matches will be released each Friday.
— NBC SPORTS DIGITAL —