Following Sunday’s Super Bowl LX, ESPN and Disney unveiled “We’re Going,” a high-energy, fast-paced, cameo-filled marketing campaign for ESPN’s inaugural Super Bowl, set for February 2027. The spot, which debuted on Good Morning America Monday, reimagines the “I’m Going to Disney World” Super Bowl tradition through a modern lens, bringing together more than 60 iconic characters from across the worlds of Disney, all in their familiar worlds and settings, united by a single destination: Super Bowl LXI.
The post A tradition reimagined: ESPN and Disney Launch “We’re Going,” the first marketing campaign for ESPN’s inaugural Super Bowl appeared first on ESPN Press Room U.S..
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