FOXSPORTS.COM UNVEILS 3-WIDE
Newest Show from FOX Sports Digital Entertainment Debuts Feb. 12
Drivers and Crew Chiefs Featured Weekly
New York – Their unparalleled NASCAR analysis and folksy, homespun presentation has been respected and enjoyed on FOX and SPEED for years. Now, Darrell Waltrip, Jeff Hammond and Larry McReynolds are becoming cyber-stars.
3-WIDE is the latest show developed by FOX Sports Digital Entertainment exclusively for FOXSports.com on MSN, one of the world’s leading sports web sites, and stars NASCAR on FOX/SPEED TV analysts Darrell Waltrip, Jeff Hammond and Larry McReynolds. 3-WIDE premieres on Friday, Feb. 12 at 1:00 PM ET and replaces the NFL-themed INSIDE CALL every Friday through May during FOXSports.com on MSN’s groundbreaking Lunch – w/ Benefits programming lineup (www.msn.foxsports.com/lunchwithbenefits). FOXSports.com on MSN is the third most–visited sports Web site with approximately 14.5 million average monthly users.
Each week, Waltrip, Hammond and McReynolds are joined via Internet video conference without a moderator to discuss breaking news and give a sneak peek at what race fans can expect come Sunday. In addition, NASCAR Sprint Cup drivers and crew chiefs appear weekly to join in the casual conversation. Hammond also hosts a feature that focuses on the sites, sounds and flavors that make each town on the NASCAR Sprint Cup circuit distinctive, as well as a “Best of In-Car Radio” segment.
FOX Sports Digital Entertainment is a unit commissioned in September 2009 to create Internet-only programming exclusively for FOXSports.com on MSN. Since FOXSports.com on MSN generates its greatest concentration of visitors, 78%, mid-day on weekdays, it launched five lunch-time shows, one webcast at 1:00 PM ET each weekday under the banner “Lunch – w/ Benefits.” The program lineup evolves to stay current with the sports calendar.
About FOXSports.com.com on MSN
FOXSports.com on MSN, a unit of the FOX Sports Television Group, is a leading sports Website that delivers exclusive commentary and sports video, breaking news, real-time stats and fantasy games to more than 14.5 million unique visitors every month. FOXSports.com is the online extension of FOX Sports television coverage and is the exclusive provider of sports content for MSN.com in the US, located at http://msn.foxsports.com.com. FOXSports.com is an industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.
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NASCAR ON FOX ADDS “STORM SCOUT” TO RACE COVERAGE
Veteran Meteorologist Provides In-Race Updates
New York — Banking, surface composition and track width are all crucial factors crew chiefs consider as they formulate a race strategy, but so are temperature, humidity and precipitation. Since few variables can affect a race plan more than changes in the weather, this season NASCAR on FOX introduces Storm Scout to its prerace and race coverage.
The Storm Scout is meteorologist Rick Dickert, and he officially becomes a member of the NASCAR on FOX broadcast team on Sunday, Feb. 14 (12:00 PM ET) during the network’s cover of the 52nd DAYTONA 500.
“We’re always looking to provide the viewer pertinent information and last year’s rain-shortened Daytona 500 proved a need to inform race fans when bad weather is approaching,” said FOX Sports Television Group Chairman David Hill. “Storm Scout reports should be an informal conversation between Rick and the boys at the track and we’re excited to add such an engaging personality to the best NASCAR broadcast team on television.”
Dickert has been a full member of the American Meteorological Society since 1994, and currently works for FOX-owned KTTV in Los Angeles. As Storm Scout, Dickert reports from the FOX Sports Weather Center in Los Angeles, detailing weather conditions at the race site during the FOX NASCAR SUNDAY prerace show, appearing with host Chris Myers and analysts Darrell Waltrip and Jeff Hammond. Once the green flag drops, and if conditions warrant, Dickert maintains communication with race announcer Mike Joy who provides updates to viewers.
“As an avid sports fan I’m honored to join the NASCAR on FOX team and work with Chris Myers, who I listen to everyday on the radio, Darrell Waltrip, who’s name is synonymous with NASCAR, and Jeff Hammond, a real pro,” said Dickert. “I couldn’t be more pumped up for this opportunity, and I can’t wait for February 14th!”
“Why do we need a meteorologist when they’ve got me?” quipped NASCAR on FOX’s unofficial weatherman Larry McReynolds, whose interest in the weather borders on obsession. “All kidding aside, it’s great Rick’s coming aboard. No sport is more affected by weather than NASCAR. I speak from experience when I say that engine guys and crew chiefs worry about the weather just as much as any meteorologist.”
Dickert has delivered weather reports during the week on KTTV’s “FOX 11 Morning News” and “Good Day LA” since April 2005 after three years working weekends. He has won several prestigious awards and distinctions from a number of meteorological organizations.
FOX SPORTS – The anchor network of the Fox Sports Television Group, FOX Sports has been America’s No. 1 sports network for 13th-straight years (1997-2009), and boasts rights agreements with each of the nation’s highest-rated sports franchises. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League’s NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR’s Sprint Cup racing from February through May, including the Daytona 500 (2007-2014); and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 81 Emmy Awards for production excellence. David Hill and Ed Goren are the Executive Producers of FOX Sports. For the latest sports news, opinion and video, log on to www.FOXSports.com, the nation’s favorite sports web site.
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