FOXSPORTS.COM ON MSN & YARDBARKER
REACH SALES & CONTENT COLLABORATION AGREEMENT
FOXSports.com on MSN, the third most-visited sports Web site with approximately 14.5 million average monthly users and Yardbarker, the largest network of sports blogs on the web, have reached a multi-year sales and content agreement, it was announced today by Jeff Husvar, Senior Vice President & General Manager of FOXSports.com on MSN.
FOXSports.com on MSN is working with Yardbarker to collaborate on ad sales efforts and represent inventory across the Yardbarker Network and give Yardbarker the ability to leverage a large national sales team.
The new agreement also deepens the content partnership currently in-place between FOXSports.com on MSN and Yardbarker. FOXSports.com on MSN now has access to the Yardbarker’s unique voices and its array of independent blog content, athlete blogs and a variety of content that complements FOXSports.com on MSN’s big event coverage. The agreement also includes headline distribution across FOXSports.com on MSN and the Yardbarker Network, as well as editorial cooperation around event coverage.
“This agreement gives FOXSports.com on MSN access to Yardbarker’s unique content and younger demographic, which really helps us broaden our reach,” said Husvar. “It also allows us to build a wider selection of sales packages to better meet the needs of and attract a wider variety of advertisers.”
“We are thrilled to be partnering with FoxSports.com and MSN,” said Yardbarker CEO Peter Vlastelica. “The talented bloggers in the Yardbarker Network deserve a larger audience and better access to premium advertisers, and this partnership will bring them both. Sports media is shifting toward conversation and authenticity, and its’ a credit to FoxSports.com on MSN that they’ve identified this partnership as an opportunity to move their business in that direction.”
In addition to Yardbarker content integration across FOXSports.com on MSN, Yardbarker content will receive promotion across the MSN network from time to time, while FOXSports.com on MSN content and Microsoft’s Bing search engine will be integrated across the Yardbarker Network.
Yardbarker is the largest network of sports and athlete blogs on the web, reaching nine million men 18-34 every month through a unique model that combines the scalability of an advertising network with the original content and brand loyalty of a vertical media company. Yardbarker was born out of relationships between Yardbarker.com and the hundreds of independent sports publishers who “hung out” on the site to promote their content. What started as an informal affiliation of sites with like-minded audiences has evolved into a rapidly growing media company that serves advertisers, publishers and celebrities in completely unique ways. Yardbarker affiliate sites – which cover all categories of popular sports — are screened diligently for content quality and consistency, and each publisher agrees to editorial guidelines that ensure an advertisers’ high value campaign will be run in safe, “well-lit” environments. Yardbarker is based in San Francisco.
About FOXSports.com on MSN
FOXSports.com on MSN is a leading sports Website that delivers exclusive commentary and sports video, breaking news, real-time stats and fantasy games to more than 14 million unique visitors every month. FOXSports.com is the online extension of FOX Sports television coverage and is the exclusive provider of sports content for MSN.com in the US, located at http://msn.foxsports.com. FOXSports.com is an industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.