February 4, 2012

Notre Dame Brian Kelly Era Begins With 77 Percent Rating Increase

Best Overnight Rating for Purdue Game at Notre Dame Stadium Since 2006

NEW YORK – September 5, 2010 – NBC Sports’ broadcast of yesterday’s Notre Dame-Purdue game, which kicked off the Brian Kelly era and both team’s 2010 seasons, generated a 2.3/6 overnight rating, up 77 percent vs. last year’s season opener and up 15 percent vs. the last Notre Dame home game against Purdue in 2008.

Notre Dame defeated Purdue, 23-12, in Kelly’s first game as head coach of the Irish. Last year’s season opener, Notre Dame-Nevada, produced a 1.3/3 metered market rating. In 2008, Notre Dame-Purdue generated a 2.0/4 overnight rating. The 2006 game between the two schools scored a 2.8/7.

Indianapolis was the top metered market with a 9.2 rating and 22 share. Columbus was second with a 6.0 rating and 13 share. The game’s rating peaked at a 2.7 during the 6-6:30 p.m. ET half hour as the Irish secured the win near the end of the game.

Top 10 Metered Markets:

1. Indianapolis, 9.2/22

2. Columbus, 6.0/13

T3. Chicago, 4.5/12

T3. Cincinnati, 4.5/10

5. Fort Myers, 3.9/9

T6. Dayton, 3.8/9

T6. Jacksonville, 3.8/7

T8. New Orleans, 3.7/7

T8. Orlando, 3.7/8

T8. Pittsburgh, 3.7/9

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