LEGENDARY NFL GREAT JIM BROWN SITS DOWN
WITH SIRIUS XM HOST JOE MADISON FOR EXTRAORDINARY INTERVIEW SERIES
Madison Tackles Brown: The Athlete, Activist and Actor
A revealing and powerful look at the life and times of the iconic figure
NEW YORK – September 29, 2009 – SIRIUS XM Radio (NASDAQ: SIRI) announced that it will broadcast an exclusive series of hard hitting, no-holds barred interviews with Hall of Fame running back, activist and actor Jim Brown conducted by award-winning SIRIUS XM Radio host Joe Madison. The Madison-Brown interview specials will air across multiple SIRIUS XM channels in three hour-long installments, featuring in-depth discussions on sports; race, politics and activism; and Hollywood and celebrity.
Madison’s insightful interviews provide an intimate portrait of the man whose legendary career, influence and impact on American culture is multi-faceted. With unflinching candor, Brown reflects on his extraordinary life experiences, the lessons he’s learned, and how he applies them to his life today.
“Jim Brown is one of the most fascinating figures of our times, and his amazing accomplishments on and off the field broke new ground at every turn and have left an indelible mark on our culture,” said Scott Greenstein, President and Chief Content Officer, SIRIUS XM Radio. “Many people think they know the ‘Jim Brown story’ but until now, the whole story has not been told. With this satellite radio broadcast event, Joe Madison connects SIRIUS XM’s millions of listeners across the country with the complete Jim Brown.”
The first interview, “The Athlete,” will air October 2 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 3 at 6:00 pm ET on The Power. “The Athlete” focuses on Brown’s storied years in the NFL as a Hall of Fame running back with the Cleveland Browns. At the height of his career Brown was the highest paid player in the NFL, earning $85,000 a year. He was also the first NFL player to have an agent. Brown reflects on his experience in professional sports and offers advice for the next generation of young star athletes on how to deal with newfound fame, wealth and success. He also offers insight on players’ relationships with their coaches.
The second installment, “The Activist,” focuses on race, politics and activism, and will air October 9 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 10 at 6:00 pm ET on The Power. The drive that fueled Brown on the football field carried over to his role as community activist. For many years Brown has worked with black communities across the country, helping to eradicate violence and emphasizing the importance and power of education. As part of this mission, Brown also visits prisons to speak to inmates, and works with gang leaders in cities large and small. Through Amer-I-Can, Brown’s non-profit organization created to offer social support and services to underserved populations and cities, he acts as a mentor and helps millions of young men and women across the country achieve success and self-confidence.
The third and final hour of Madison and Brown’s in-depth conversation, “The Actor,” will air October 16 at 8:00 am ET on The Power, XM channel 169, and at 11:00 am ET on SIRIUS XM Stars, SIRIUS channel 102 and XM channel 155. It will replay October 17 at 6:00 pm ET on The Power. “The Actor” explores Brown’s transition from star athlete to Hollywood box office champ. Brown reveals what it was like to be black in 1960s and 1970s Hollywood; the role race played in the parts he was offered and the parts he sought; why “The Dirty Dozen” is his favorite of his movies; his on-and off-screen relationship with Raquel Welch; his friendship and partnership with comedian Richard Pryor, and how that disintegrated because of Pryor’s drug addiction; his days managing Earth, Wind & Fire; and more.
Joe Madison, also known as “The Black Eagle,” is recognized as a human and civil rights activist, abolitionist against slavery in Africa, television commentator, columnist, lecturer, labor and corporate spokesman, musician, and athlete. He is the former executive director of the Detroit NAACP and was later appointed director of the national NAACP political action department. Joe Madison’s daily, call-in show airs from 6:00 – 10:00 am ET on The Power, XM channel 169. Madison has been named one of Talker Magazine’s “100 Most Important Radio Talk Show Hosts” nine times.