NBC SPORTS & THE MARTHA STEWART SHOW LAUNCH “MARTHA’S SUNDAY NIGHT FOOTBALL SWEEPSTAKES”
Fans of Football and Martha Win Trips to New York to See“The Martha Stewart Show” or NBC’s “Football Night in America”
NEW YORK – November 30, 2009 – NBC Sports, NBC local affiliates and “The Martha Stewart Show” have teamed up on a promotion that will give football and Martha fans unique and original football recipes and entertaining ideas to make “Sunday Night Football” a special viewing event. In addition, fans can enter to win a trip to New York to see a live taping of “The Martha Stewart Show” or NBC’s “Football Night in America” along with other daily prizes.
The two-week long promotion launches November 30 with a series of promos starring Martha that air nationally on NBC and locally across 11 participating NBC stations and affiliates including New York, Los Angeles, Chicago, Philadelphia and Dallas. Each affiliate will air Martha promos tailored to their market that drive viewers to the affiliate’s website for contest registration and Martha-inspired “Sunday Night Football” recipes.
“I’m a huge football fan and I know lots of women who love to watch the game as much as I do – especially during the playoff season,” said Martha Stewart when commenting on the promotion. “I’ve been lucky enough to attend several Super Bowl games and it’s a very exciting event. I’m delighted to be working with our station partners to give viewers access to our excellent recipes and fool-proof entertaining tips that are sure to make their Sunday night gatherings a huge hit with family and friends.”
Viewers who enter the contest through their affiliate website or the national URL, www.MarthaSNF.com, have the chance to win daily prizes that will help them prepare for Sunday Night, including Martha’s new best-selling cookbook, “Dinner at Home,” and footballs autographed by NBC’s “Sunday Night Football” and “Football Night in America” teams. Viewers are automatically entered to win the grand prize – a trip for two to New York City to see a live taping of either “The Martha Stewart Show” or NBC’s “Football Night in America” along with $100 in spending money.
“Martha’s Sunday Night Football Sweepstakes” is designed to bring additional NBC Universal assets to promote the NFL, with the goal of driving tune-in and awareness among casual fans.
“This partnership with Martha Stewart is part of a concerted effort to bring more of our company’s assets to help make Sunday night the night that families reserve for football,” said Mike McCarley, SVP, Strategic Marketing, Communications and Promotions, NBC Sports & Olympics. “The broad reach of our company is a big part of our success in connecting with many different types of viewers in ways that are relevant to them.”
THE MARTHA STEWART SHOW:
Celebrating its fifth anniversary in September 2009, “The Martha Stewart Show” is an Emmy-winning, nationally-syndicated, “how-to” series anchored by entertaining segments that both inform and inspire. Shot in front of a studio audience, the hour-long program features visionaries, creatives and everyday people who’ve accomplished extraordinary things, and sheds new light on subjects from cooking and entertaining to crafting and gardening. “The Martha Stewart Show” allows audience members, home viewers and special guests including renowned chefs, seasoned artisans and designers, authors, collectors, entertainers and experts from all walks of life to participate with host Martha Stewart in an interactive format that celebrates Martha’s sense of fun and love of teaching. Martha Stewart and Mark Burnett are executive producers. Bernie Young is co-executive producer. The program is produced by MSLO Productions, Inc. in association with Mark Burnett Productions and is currently distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.