FOX SPORTS NOTES, QUOTES & ANECDOTES
NASCAR on FOX Goes All-In With Sprint Cup Racing From Las Vegas
Digger Learns Love Is No Picnic on “The Adventures of Digger & Friends”
MATT KENSETH LOOKS TO HIT JACKPOT AT LAS VEGAS MOTOR SPEEDWAY – Fresh off victories at Daytona and Fontana, the 2009 season couldn’t have started more positively for Matt Kenseth. This Sunday, March 1 at 3:30 PM ET, FOX Sports covers Kenseth’s quest to make it three-of-a-kind when the NASCAR Sprint Cup Series rolls into Las Vegas. Prerace host Chris Myers along with analysts Jeff Hammond and Darrell Waltrip bring fans all the news and features from the Hollywood Hotel, FOX Sports’ traveling prerace set. Once the green flag drops, race announcer Mike Joy will be alongside Waltrip and Larry McReynolds to call all the twists and turns on the track while Dick Berggren, Steve Byrnes, Krista Voda and Matt Yocum patrol the pits for up-to-the-second reports on teams and pit stops.
DIGGER LEARNS LOVE IS NO PICNIC ON SUNDAY’S INSTALLMENT OF “THE ADVENTURES OF DIGGER & FRIENDS” – As NASCAR on FOX rolls into Las Vegas Motor Speedway, so does a fresh episode of THE ADVENTURES OF DIGGER & FRIENDS. In the third installment, “Picnic Trick”, Digger’s girlfriend Annie accuses him of watching too much NASCAR and not spending enough time with her. In an effort to make it up to her, Digger comes up with the perfect plan – a romantic picnic on the infield during the race! But when his loving gesture looks to be ruined by a visit from Lumpy Wheels, can Digger and Annie work together to save themselves and their romantic day?! Tune in Sunday to NASCAR on FOX’s prerace (3:30 PM ET) to find out.
‘KILLER BEES’ KEY TO KENSETH’S FAST START – After going 2 for 2, the voice of NASCAR and FOX Sports’ race announcer, Mike Joy, explains Matt Kenseth’s early success: “What makes Matt Kenseth so good? Well, he didn’t have the fastest car in California. At various times in the race that was either Jeff Gordon or Greg Biffle. What he does have is the best crew on pit road, known as the Killer Bees. It goes all the way back to the days when Kenseth first joined the Rousch Team at the Sprint Cup level with crew chief, former adversary Robbie Riser. Riser’s crew, ripped off world class pit stops and this year, they’re doing it again. You can believe that teams are studying whatever video they can get of Kenseth’s pit crew to find out why they’re so fast.”
For video and additional commentary from Mike Joy along with a webcast of what NASCAR on FOX analyst Jeff Hammond thinks of Jeff Gordon’s chances this weekend in Las Vegas, visit: http://msn.foxsports.com/video
NASCAR ON FOX FROM FONTANA IS WEEK’S HIGHEST-RATED MOST-WATCHED SPORTS EVENT – FOX Sports’ coverage of the AUTOCLUB 500 Presented by Quaker State on Sunday evening (2/22) was the top-rated, most-watched sports event of the week. According to Nielsen Media Research, the race posted a 6.0/10 national household rating/share, with 10.2 million viewers watching, by far the highest-rated and most-watched sports event of the week. Sunday’s AUTOCLUB 500 coverage also fared well opposite expected stiff competition from the Academy Awards. FOX’s 5.9/9 prime time household average on Sunday fared +28% better than FOX’s recent performance versus the Oscars (4.6 average from 2004 to 2007), and +13% better among adults 18-49 (3.6 vs. 3.2). Last year’s NASCAR race opposite the Academy Awards show was delayed by rain and pre-empted the planned prime time lineup, so it was excluded from this comparison.
– FOX SPORTS –
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