On Tuesday, Jan. 2, ESPN’s First Take equaled its highest-rated show ever with a 0.6 household rating, tied for its best ever with November 4 and January 16 of 2017 and January 10, 2016. On the same Tuesday a year ago, First Take moved to ESPN from ESPN2 and rated a strong 0.5. The day also ranks third in audience with an average of 823,000 viewers (P2+), behind December 30, 2013 (880,000), and January 16, 2017 (851,000).
ESPN’s First Take recorded its most-viewed year ever (show launched in 2005 as Cold Pizza through 2007) with 449,000 viewers (P2+). Overall, the audience was 25% larger than last year (449,000 vs. 359,000). Among men 18-34, First Take was up 29% (106,000 vs. 82,000).
ESPN’s 2017 Prime-Time and Total-Day Audiences Rise vs. 2016
ESPN Leads Cable Nets in Q4 Prime-Time Viewership for 18th Time in 19 Years
ESPN Has Led Cable for Key Male Demos for 18 Straight Quarters
In November, ESPN’s First Take enjoyed a 70% increase in overall viewership over the previous year, averaging 511,000 viewers (P2+, Nielsen’s November: October 30 – November 26). The month also saw an increase of 91% for men 18-34 compared to the same month last year (109,000 vs. 57,000).
In October, ESPN’s First Take enjoyed a 53% increase in overall viewership over the previous year, averaging 465,000 viewers (P2+, Nielsen’s October: September 25 – October 29). The month also saw an increase of 79% for men 18-34 compared to the same month last year (109,000 vs. 61,000).
Network has Led in Third Quarter since 2006, Has Led Every Quarter for 17 Straight
In September, ESPN’s First Take enjoyed a 31% increase in overall viewership over the previous year, averaging 461,000 viewers (P2+, Nielsen). The month also saw an increase of 70% for men 18-34 compared to the same month last year (124,000 vs. 73,000).
In August, First Take enjoyed a 35% increase in viewership over the previous year, averaging 404,000 viewers (P2+, Nielsen’s August: July 31 – August 25). The month ended with two days on location in Las Vegas to preview last weekend’s much-anticipated Floyd Mayweather vs. Conor McGregor fight.
The total live audience for ESPN’s coverage of the 2 hour, 15-minute Wimbledon Gentlemen’s Championship on Sunday, July 16, was up six percent from last year (from 2,224,700 to 2,362,400). The TV portion of the audience was also up 6%, from 2,194,000 to 2,316,000 (P2+); both years earned a 1.5 rating, according to Nielsen. Streaming had the highest increase of 51%, from 30,700 in 2016 to 46,400.
ESPN’s coverage of the 2017 NBA Draft presented by State Farm averaged a 2.7 metered market rating, up 13 percent from a 2.4 in 2016, according to Nielsen. It matches the third-highest rated NBA Draft on ESPN. The telecast peaked with a 4.0 rating from 8:15-8:30 p.m. ET.