February 10, 2012

World Series Game 2 Dominates Prime Time

October 30, 2009 By Leave a Comment

WORLD SERIES GAME 2 DOMINATES PRIME TIME

Audience is +48% Better Than Game 2 ’08; Rating +44%

Biggest Year-to-Year Gains for Any World Series Game in 19 Years!

The 2009 WORLD SERIES is dominating prime time and posting significant gains over last year.  Game 2 between the Phillies and Yankees averaged 11.7/19 household rating/share and 18.9 million viewers last night on FOX according to “fast national” ratings issued by Nielsen Media Research.  The 11.7 rating represents a huge +44% gain over last year’s 8.1/13 for Game 2 of Phillies-Rays, while the 18.9 million viewers is a +48% increase over Game 2 ’08.  Both percentage increases are the biggest year-to-year gains for any World Series game in 19 years (Game 4 of the 1990 Reds-A’s World Series — +46% rating, +52% audience — over Game 4 ‘89).

Last night’s contest is the highest-rated and most-watched Game 2 since 2004 (15.9/24, 25.5 mill.).

The Primetime portion of the game also averaged an 11.7/19 (19.0 mill.) from 8:00-11:00 PM ET, making last night the highest-rated and most-watched Thursday night on any network since the BCS Championship Game in January.  The game earned a 5.7 in prime time among Adults 18-49, FOX’s best Thursday night in over seven months.  Game 2 easily controlled a night of tough competition. The prime-time 5.7 (the entire game drew a 5.8 adults 18-49) beat second-place ABC by +50% for the night (3.8).

PHILADELPHIA again topped all markets with a 42.5/57, a +38% gain over last year’s 30.7/44 for Game 2 of the Phillies-Rays WS.  NEW YORK tallied a 29.8/44, the second-best Yankee Game Two of the last ten years, beating 2003, 2001, and 1999 (the 2000 Subway Series was of course stronger, 42.1/56).  A solid outing from former Red Sox superstar Pedro Martinez juiced ratings in Boston (15.7/26) and Providence (15.6/25), and those markets were up +15% and +24% respectively over their Game 1 ratings.

2009 World Series Summary

The first two games of the 2009 World Series earned 11.8/19 household rating/share, and has averaged 19.2 million viewers, a +37% gain over last year in rating (vs. 8.6/14) and a +40% increase in viewership (vs. 13.8 mill.).  By both measures this is the best start to a World Series since 2004, when the Red Sox were looking to snap an 86-year World Championship drought.  Among Adults 18-49, the Series is up +39% (6.1 vs. 4.4) and is also pacing at a five-year high.  If we compare the World Series to top-rated season-to-date prime-time shows, the Fall Classic would rank No. 2 in households (behind NCIS) and No. 4 in A18-49.

– FOX SPORTS –

Filed Under: FOX, MLB, Ratings

MLB Network, MLB.com to Air Arizona Fall League Games Live on November 7 & 21

October 30, 2009 By Leave a Comment

MLB NETWORK, MLB.COM TO AIR ARIZONA FALL LEAGUE GAMES LIVE ON NOVEMBER 7 & 21

Victor Rojas, Tony Clark & Daron Sutton to Call Games Featuring Major League Baseball’s Elite Prospects

Secaucus, N.J., October 30, 2009 – MLB Network today announced it will air two Arizona Fall League games in November, including the fourth annual Rising Stars Game and the Championship game. MLB Network’s Tony Clark and Arizona Diamondbacks announcer Daron Sutton will be in the broadcast booth for the Rising Stars Game on Saturday, November 7 at 8:00 p.m. ET live from Surprise Stadium. Clark, who played for the league’s Tempe Rafters in 1994, and MLB Network host Victor Rojas will call the 18th annual AFL Championship game on Saturday, November 21 at 2:30 p.m. ET live from Scottsdale Stadium. MLB.com, the official website of Major League Baseball, will co-produce and provide free live and on-demand video streams of the two games.

The Rising Stars Game is a showcase pitting elite prospects from each Major League Baseball organization in an East Division vs. West Division format. The East Division squad will feature prospects from the Angels, Athletics, Blue Jays, Cubs, Diamondbacks, Giants, Marlins, Nationals, Orioles, Phillies, Pirates, Rays, Red Sox, Rockies and Twins. The West Division will field players from the Astros, Braves, Cardinals, Dodgers, Indians, Mariners, Mets, Padres, Rangers, Reds, Royals, Tigers, White Sox, and Yankees. The Arizona Fall League annually pits its two division winners in a championship game. The Phoenix Desert Dogs have won championship rings each of the past years.

Several Major League Baseball standouts appeared in the first three Rising Stars Games, including Gordon Beckham (White Sox), Ryan Braun (Brewers), Jacoby Ellsbury (Red Sox), Yunel Escobar (Braves), Tommy Hanson (Braves), Phil Hughes (Yankees), Kevin Kouzmanoff (Padres), Jed Lowrie (Red Sox), Daniel Murphy (Mets), Hunter Pence (Astros) and Matt Weiters (Orioles).

The Arizona Fall League, known throughout professional baseball as a “finishing school” for Major League Baseball’s elite prospects, is a six-team league owned and operated by Major League Baseball that plays six days per week in five Cactus League stadiums (Mesa, Peoria, Phoenix, Scottsdale, Surprise) in the Phoenix metropolitan area. The AFL began its 18th season on October 13, 2009.

Filed Under: MLB, MLBN

Notes from TNT’s Coverage of the NBA – Thursday, October 29, 2009

October 30, 2009 By Leave a Comment

Notes from TNT’s Coverage of the NBA – Thursday, October 29, 2009

TNT’s NBA Thursday coverage continues Thursday, November 5 at 8 p.m. ET with an exclusive doubleheader featuring the Chicago Bulls @ Cleveland Cavaliers followed by the San Antonio Spurs @ Utah Jazz.

CLIP OF THE DAY

(click on link below to watch)

TNT NBA studio analyst Charles Barkley guesses which team five current players are on in the latest edition of “Who He Play For” on Inside the NBA

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TNT NBA Tip-off presented by AutoTrader.com

Ernie Johnson, Charles Barkley, Kenny Smith and Kevin McHale

Spurs forward Richard Jefferson on what it means to be on a title-contending team: “I was very fortunate, I remember all the guys (on the Nets) – Jason Kidd, Lucious Harris – me and Jason Collins, we didn’t know how lucky were to come in the league and go right to the NBA Finals (in 2002 & 2003). Coming off the Final Four I thought I was kind of charmed.  Low and behold seven seasons later, not out of the second round…now to be here at this time in my career where I really fully understand to be on a team like this, it’s a lot of fun.”

McHale on the addition of Spurs forward Richard Jefferson: “It’s going to energize the whole team, (Jefferson) gives them that athletic wing that can take it to the hole, he can finish. I like (Antonio) McDyess to make shots. I just think it will energize the whole team. I pick them to come out of the Western Conference. I love (head coach) Gregg Popovich and I think McDyess is going to be big for them all year long.”

Barkley on the excitement of having a chance to win an NBA title: “People talk about how much money you make, but there are very few times when you have a legit chance to win an NBA Championship. It’s great for (Richard Jefferson), it’s great for (Antonio) McDyess. The Spurs are right there with the Lakers in the West. To be on a team that has a legit shot has got to be a great jolt of energy for Richard Jefferson.”

Smith on what might prevent the Spurs from contending in the West: “I’ll be the anti-Spur. The question has never been if they have enough talent. To me, they have to stay healthy for the full season. That’s been the question for the last two years and they haven’t answered it. The Lakers are youthful, those batteries get charged a lot quicker. Tim Duncan can get hurt, (Manu) Ginobili can get hurt and all of a sudden you don’t have the same team. Is it going to be the same team on October 29 that is in April? If it’s not and Roger Mason is starting and George Hill is starting, than this is not a team that is going to contend with the Lakers.”

Barkley on the recent book excerpt from former NBA official Tim Donaghy that asserts officials play favorites amongst players: “Our officials are great. But the notion that they give the stars special treatment, they do it in every sport. The notion that certain officials don’t like certain guys, knock me over with a big old feather.”

McHale recounting his first NBA game where he was exposed to the ‘star treatment’ by NBA officials: “There has always been star treatment. I was in the NBA for my first game and I go up to do what I think is a good block and they blow the whistle. They yell, ‘foul on No. 32.’ I said, ’32? You mean 33? Larry (Bird) is the one who fouled him.’ He said, ‘you want Larry to have three or you to have one?’ I said, ‘my foul!’ They’ve always done that.”

Smith on not believing everything written by former NBA referee Tim Donaghy “I’m from LeFrak City, Queens, which is a nice neighborhood, however, there are guys who do underhanded things in Queens. Our rule of thumb was you can’t believe a guy from prison half the time and what he says and what he’s trying do to get out of prison. Any guy who exposes himself that way, you always took it with a grain of salt. We didn’t take that kindly in our neighborhood. You do the crime, do the time. Stop pulling people down with you.”

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Game 1:  San Antonio Spurs (85) @ Chicago Bulls (92)

Announcers: Kevin Harlan and Doug Collins with Cheryl Miller reporting

Collins on how the Spurs are attempting to return to championship basketball: “You are used to seeing San Antonio play with two bigs, David Robinson and Tim Duncan, but that position has morphed into a shooter now (with) Robert Horry later on in his career. We’re seeing that international style and it changed the Spurs defense last year to ninth, the lowest it’s been since Tim Duncan has been there. So what they’re trying to is they are trying to add more speed, quickness and score easier. But they want to get back to that championship defense that has won them four championships.”

Collins on the Bulls’ defense: “If you can’t guard the ball, you can’t defend in this league. If you get broken down off the dribble, guys get in the paint, it just breaks down your whole defense. That’s what Luol (Deng) plays, he’s a slasher, he’s a cutter, getting off the paint, great off-the-ball movement and finding open areas.”

Collins on Spurs rookie DeJuan Blair who fell to the 37th pick in the NBA Draft: “(DeJuan Blair) had two knees he was red flagged with. And some guys just outsmart themselves. If a guy is a good player, take him. If he can only play three or four years, you get three or four years. It’s amazing when you see the guys who went ahead of him. Yes, he’s undersized, but he has something you can’t teach, he goes and gets the basketball. When he goes up there he has a way of finding the ball.”

TNT’s Cheryl Miller interviewed Spurs head coach Gregg Popovich after the first quarter..

Popovich on the Spurs’ first quarter energy:: “I didn’t like our energy and I thought that our competitiveness defensively, it was pretty poor. We were just chasing guys around.”

Popovich on Spurs guard Manu Ginobili believing he’s not in top condition: “I think (Ginobili) is a little better than he thinks he is.”

Collins on Spurs forward Richard Jefferson’s slow offensive night: “(Jefferson) has gotten nothing easy. All of his shots tonight have been jump shots. That’s an area he’s going to have work on because there are so many drive and kicks you get and he’s going to have to learn to pump fake a little bit and remember to drive the ball to the basket. He does not want to become just a spot-up shooter. He can make some threes, but he needs to get to the foul line. That’s why (the Spurs) like him, he can create his own shot, get in the lane, and they are hoping his defense is going to be revitalized. He came in the league and could defend. Then he had some slippage. When you start playing on a bad team you get bad habits. They’d like to tighten up his offensive and defensive game and get him back to where he was with the Nets when they went to the Finals.”

TNT’s Cheryl Miller interviewed Bulls guard Derrick Rose at halftime.

Rose on how his ankle felt during the first half: “It felt good. I’m a little stiff, I’m like Linds (Lindsey Hunter), an old man out there.”

Rose on the Bulls coming together for the start of the season: “We’re young, we gelled together kind of quick and we’re just happy to be out there playing.”

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Halftime

Johnson, Barkley, Smith and McHale

McHale on how Spurs head coach Gregg Popovich is reacting to the first half in the locker room: “(Coach Popovich) Pop’s ripping some tails in there right now, I can tell you. When he gets after you, he gets after you in a big way. He’s got their attention right now. I guarantee you they will not give up 19 second chance points in the second half, he’s into them pretty good right now.”

Barkley on the Chicago Bulls: “Watching Chicago play, they’ve got Derrick Rose and the rest of the pieces are trying to fit together. They need to find a big guy who can score consistently. I love (Joakim) Noah, but they’ve got to find a dominant player so he can do all the dirty work. They are like a team in limbo.”

Barkley on the San Antonio Spurs: “The Spurs are tying to win a championship and they are trying to get everybody involved. One of the problems when you’re an older team is it’s tough to play back-to-back games, especially when you travel. They were a little sluggish, a little lackadaisical. Even though you’re in great shape and you weigh the same you did five years ago, once you play seven or eight years in the playoffs you are an older team. Clearly Duncan, Parker and Ginobili are older players and the same for Richard Jefferson.”

Barkley on a replay of Bulls center Joakim Noah, son of French Open Champion Yannick Noah, shooting a jump shot: “That looked like a tennis player shooting a jump shot.”

Smith on Nuggets forward Carmelo Anthony falling in the shadow of other members of his 2003 NBA Draft Class: “There are certain guys who fell off your radar a little. Because of Dwyane Wade and what he’s done and what LeBron (James) has done, he got moved back in that (draft) class. This is his year to move back up.”

Barkley on the Portland Trail Blazers’ offensive problem: “The biggest problem with the Trail Blazers is they’ve got to learn to score inside, all their best players are jump shooters. You’re not going to win with four damn points in the paint, you’re not going to win with two seven-foot guys getting four points.”

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Collins on the defense played by the Bulls: “(The Bulls) play defense where they go for steals and they go for blocked shots, but tonight they are not playing high risk defense. They are defending the ball, they are keeping it out of the paint, they’re rotating and they’re really helping each other out. As a result, the Spurs have looked one step slower and not made the extra pass and no one has really gotten it going except for (Tim) Duncan.”

Collins on a reverse move by Bulls guard Derrick Rose: “If (Rose’s) ankle is sore, I want one of those.”

Collins on the Bulls running a simple but effective offense: “The Bulls have really simplified their offense, they are just running two or three simple things and they are running it well. That’s what you do, don’t be the jack of all trades, be the master of something.  They are running good offense, albeit very, very simple.”

Collins on the Spurs still having some kinks to work out as a team: “We look at that game last night (Wednesday) with New Orleans. You see how the Spurs played and we all expected them to come in tonight and this (team) to be a finished product. It’s going to be a work in progress when you put in this many new pieces for the Spurs, it’s going to take them a while. Nights when they are a little out of synch they will have to win with the defense, and right now their defense is letting them down in the second half.”

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Game 2:  Denver Nuggets (97) @ Portland Trail Blazers (94)

Announcers: Marv Albert, Mike Fratello and Reggie Miller with Craig Sager reporting

Fratello on the scoring ability of Nuggets forward Carmelo Anthony: “I think (Carmelo Anthony) is one of the most natural scorers in the NBA. Scoring for him comes so easily. He knows how to score, he gets to the basket, gets to the free throw line and has extended his range. (He’s) so tough in the lane because of his strength.”

Miller on the Trail Blazers having two strong options at the center position: “What about the luxury that (Blazers coach) Nate McMillan has? In game one this year (Greg) Oden had 12 rebounds, but his backup, Joel Przybilla, who a lot of people think here in Portland think should be starting, had 10 rebounds. You’ve got 22 rebounds from your center position, so it’s a luxury that McMillan has. If the young fella (Oden) gets in foul trouble he can go to his veteran Joel Przybilla.”

Fratello on Trail Blazers guard Steve Blake having more impact against a defense than guard Andre Miller: “(Steve) Blake can stretch the defense more, he’s a better three-point shooter than (Andre) Miller is. The team is paying so much attention to Roy that Blake can drift to that open spot and make the defense play a little more from the perimeter than Miller can.”

Miller on Trail Blazers center Joel Przybilla not taking a stand against Nuggets rookie guard Ty Lawson: “I wanted (Przybilla) to turn around and face (Ty) Lawson and take the charge in his chest instead of being Michael Jackson moon-walking. You’re 7-foot 1 big fella, stand in there and either block the shot or take a charge!”

TNT’s Craig Sager interviewed Nuggets coach George Karl after the first quarter.

Karl on relying on forward Carmelo Anthony to win the game: “I need him to have a big game. I think we need a horse to ride and I think he’s our horse.”

Fratello on referring to Portland general manager Kevin Prichard as Mr. Prichard: “I call all GM’s ‘mister.’”

Miller: “Wow, you were sucking up to Charles (Barkley) last season. Now you’re sucking up to Mr. Prichard this season. You’re really anxious to get back in that hot seat, aren’t you?”

Fratello: “You have to show respect, Reg.”

Miller on Nuggets forward Carmelo Anthony maturing: “This is the maturity we’ve all been waiting to see from ‘Melo (Anthony). It all stems from his stint on the Olympic team, hanging around Kobe Bryant and LeBron James. His first few years in the league he was only a one-way player offensively, but now he’s an MVP candidate. His numbers are down but his rebounds are going up and I’d like to see his assists go to four or five a game and then he will be a legitimate superstar and MVP candidate in this league.”

Miller on Nuggets forward Carmelo Anthony’s strong first half performance: “George Karl understanding he needed a horse to ride tonight and Carmelo Anthony is Secretariat out here.”

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Halftime

Johnson, Barkley, Smith and McHale

Smith on the Nuggets not being big enough to beat the Trail Blazers: “The difference between Denver and Portland down the stretch is the size and length of the Nuggets. They got smaller without (Linas) Kleiza. I’m not sure they are going to be big enough to contend.”

Barkley on the Trail Blazers’ centers needing to increase their offensive production: “That is the problem with the Portland Trail Blazers. Denver is a small team, but because Portland’s big guys don’t score they can’t take advantage of it. You think if they take that many shots and they got the offensive rebounds they’d have more than a one-point lead. That’s always been my criticism of the Blazers, they’ve got a bunch of athletic guys on the wing, they’ve got the guards covered, but until they find a guy around the basket, to get them easy baskets instead of jump shots, they are going to struggle against better teams.”

Smith on the Blazers having 24 more shots than the Nuggets but only leading by one point: “(Portland) could get 48 more shots and only win by two.”

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Blazers guard Brandon Roy on having great performances when his team is on TNT: “I enjoy you guys coming. I think that the games that are on TNT are against big-time teams and I know in order to beat those teams I have to be really good. My goal is just to go out there and play well and play within myself, and I was fortunate to have some good games.”

Albert on Clippers forward Blake Griffin’s nickname from his teammates: “How about Blake Griffin’s nickname? His teammates call him ‘Amazing.’”

Miller: “That’s one of the dumbest nicknames I’ve heard in my entire life.”

Albert: “So you liked it?”

Miller on Nuggets rookie Ty Lawson needing to learn from veteran Chauncey Billups: “If I’m the rookie Ty Lawson I eat, sleep and breathe…and I go to Chauncey Billups each and every day to go over our individual game plans for each and every game because that’s how you’re going to learn to be a very efficient point guard in our league.”

TNT’s Craig Sager interviewed Nuggets forward Carmelo Anthony after the game.

Anthony on beating the Trail Blazers after arriving in Portland late the previous night: “We knew we were a little fatigued from last night, getting in late. It was a gutsy win for us, we gutted this thing out. We got all the loose balls and all the rebounds when we needed them and we won the game.”

Anthony on his new and improved attitude this season: “It’s different, it’s me, my focus, my vision. I see something at the end of the tunnel and that’s that gold ball.”

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Inside the NBA presented by Hyundai

Johnson, Barkley, Smith and McHale

Barkley on the versatility of Nuggets forward Carmelo Anthony: “(Carmelo Anthony) is the best flat-out scorer in the NBA.  What I mean by that is he can shoot a jumper, he can post up.  He is the only player in the NBA who is fantastic at both of those things.  He’s a very good jump shooter and there are very few guys who can cover him on the floor and he can take them down to the box.  He’s a scoring machine.”

Smith: “I think this year he will be the MVP of the league.  He will have the best season because he is going to be demanded to do the most.”

McHale on what Nuggets rookie guard Ty Lawson brings to the team: “Ty Lawson pushes (the ball) up.  He breaks people down and gets to the rim and even if he misses, Nene and (Kenyon) Martin are coming in and flushing those (shots).  That really makes a big difference.  When you can draw the big (center) over to block a shot and then come in from behind, you get so many offensive rebounds.  I think Ty Lawson is really going to help (the Nuggets).”

McHale on the Bulls needing forward Luol Deng to bounce back this season: “(The Bulls) are going to need (Luol Deng).  Without (Ben) Gordon, they are going to need Deng to finish games.”

Barkley on the Cavaliers not changing their offense to fit LeBron James’ strengths: “I’m concerned because they haven’t changed their offense.  It’s the same thing I’ve been saying for the last three years.  Making LeBron (James) go one-on-five is just stupid.  LeBron should be finishing plays.  They should get the ball out and LeBron should run the floor more.  That would help him in a half-court (situation) to get easier baskets.  To walk the ball up and down the court and let LeBron be the facilitator is a bad offense.  It always shows deep in the playoffs.  He should get 10-12 points a game on dunks because he’s finishing.”

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Filed Under: NBA, TNT

Groundbreaking LIVE “Standing Up To Cancer: PRICELESS” MasterCard Spot to Air During Game Three of the World Series

October 30, 2009 By Leave a Comment

GROUNDBREAKING LIVE “STANDING UP TO CANCER: PRICELESS” MASTERCARD SPOT TO AIR DURING GAME THREE OF THE WORLD SERIES

MLB, MasterCard Worldwide and Stand Up To Cancer Join Forces

for Historic Live In-Stadium and Televised Event

Actors Terrence Howard and Minka Kelly to Encourage Fans to “Stand Up” To Cancer From Inside Citizens Bank Park in Spot Produced by Filmmaker & SU2C Co-Founder Laura Ziskin

Major League Baseball, MasterCard Worldwide and Stand Up To Cancer (SU2C) have joined together for an historic live event to occur during Game Three of the 2009 World Series on Saturday, October 31, incorporating the live crowd inside Citizens Bank Park in Philadelphia into a “Priceless” public awareness spot produced by Stand Up To Cancer Founding Member Laura Ziskin.  The spot will air between the start of the second and end of the third innings and will be broadcast live on FOX as well as inside the stadium.  Near the conclusion of the 30-second spot – which celebrates the powerful emotions baseball creates – the action will turn live to the ballpark, where actors Terrence Howard and Minka Kelly will encourage the rest of the crowd and the viewing audience to “stand up” to cancer.

Major League Baseball earlier this week announced that Game Three will highlight Stand Up To Cancer as part of its overall dedication of the 2009 World Series to community service, with each of the first four games devoted to a specific charitable initiative.  In support of this effort, MasterCard expanded its charitable relationship with SU2C, a program of the Entertainment Industry Foundation that raises funds for innovative research conducted primarily by teams of scientists, aimed at accelerating the development of new cancer treatments in order to save lives now.  In addition to integrating the Stand Up To Cancer message into the “Priceless” spot and donating the time for it to air during the broadcast of Game Three on FOX, MasterCard will contribute $1 million to SU2C the first time a home run hits one of the two “Hit It Here” signs in the outfield during the game.  MasterCard is also donating $1,000 for every home run hit throughout the entire 2009 Postseason.  Through Game Two of the World Series, 50 home runs have been hit, resulting in a $50,000 donation thus far.

“Major League Baseball has been a proud supporter of Stand Up To Cancer from its very beginning, driving home its key message with our fans: that each and every person can play a role in helping the scientists who are working so hard to end this disease,” said Baseball Commissioner Allan H. (Bud) Selig. “We’re thankful to MasterCard for joining us in ‘going beyond’ to support this worthy cause, and encourage everyone to stand up with us and help eradicate cancer.”

“The 2009 MLB postseason has proven to be an extraordinary stage for MasterCard to stand up and support a cause that connects our employees, customers, cardholders and baseball fans across America”, said Larry Flanagan, Chief Marketing Officer for MasterCard Worldwide. “We’re honored to share the power of “Priceless” with the passionate and innovative approach that SU2C brings to fighting this disease. And, we’re expecting the Yankees and Phillies sluggers to compete for being the first one to land a home run on MasterCard’s “Hit It Here” sign for the $1 million donation to SU2C.”

Created by award-winning motion picture and television producer Laura Ziskin, the spot will mark the first-ever installment of the famed MasterCard “Priceless” platform to be dedicated to a non-profit.  Ziskin’s film credits include the Spider-Man trilogy, As Good As It Gets and Pretty Woman, and she produced the 74th and 79th Academy Awards. A member of the Stand Up To Cancer leadership team, Ziskin also executive produced its 2008 televised fundraising special. One of every three American women will be diagnosed with cancer in their lifetimes and in 2004, Ziskin learned that she, herself, had breast cancer.

“Collaboration is central to Stand Up To Cancer,” Ziskin noted, “…whether its within the teams of scientists whose work we fund, in the extraordinary partnerships we have among the people and companies that make up the entertainment community, or in our remarkable relationships with MLB and other generous donors. We’re utilizing all these resources to build a movement of people excited about helping researchers who are on the cusp of major breakthroughs, but need additional funding.”

“The World Series is a major cultural touchstone,” Ziskin continued. “To be able to heighten awareness about the importance of supporting cutting-edge cancer research during it through one of the world’s largest, most recognizable, and award-winning advertising campaigns is, in a word, priceless. We are enormously grateful to both MLB and MasterCard.”

In less than one year from its May 2008 launch, Stand Up To Cancer raised more than $100 million –   including a lead $10 million donation from Major League Baseball – due in part to an historic hour-long program simultaneously broadcast on three major television networks on September 5, 2008.  On its one-year anniversary in May 2009, SU2C announced $73.6 million in three-year grants to its first five Dream Team collaborations, comprised of more than 200 researchers from over 20 leading institutions.

Stand Up To Cancer’s next round of funding, “high risk / potentially high reward” Innovative Research Grants for individual investigators (often not funded by conventional sources) will be announced soon.   Philadelphia-based American Association for Cancer Research (AACR) is Stand Up To Cancer’s partner, and is responsible for administering the grants, including distributing the funds to the institutions selected, developing methods of reporting and – in conjunction with the SU2C Scientific Advisory Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., Institute Professor at the Massachusetts Institute of Technology and David H. Koch Institute at MIT – providing scientific oversight.

MasterCard has been an official sponsor of Major League Baseball since 1997 and is the preferred card of MLB and MLB Advanced Media.  MasterCard has a strong history of innovative and comprehensive marketing platforms with MLB and its Clubs over the years, including the “MasterCard Presents Major League Baseball All-Century Team” in 1999, the “MasterCard Presents Major League Baseball Memorable Moments” in 2002 and the “Hit It Here” in-stadium promotion at MLB All-Star Week since 1999.  MasterCard also maintains sponsorship alliances with 11 MLB Clubs including six of the eight postseason contenders (Boston Red Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies and St. Louis Cardinals).

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.

About Stand Up To Cancer

The Stand Up To Cancer (SU2C) movement raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C is a program of the Entertainment Industry Foundation (EIF) and was founded by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways. The group includes Laura Ziskin, executive producer of the 2008 broadcast and a cancer survivor; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen and Vice President Kathleen Lobb; Katie Couric; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Noreen Fraser, founder of the Noreen Fraser Foundation and a cancer survivor; and nonprofit executive Ellen Ziffren. For more information go to www.standup2cancer.org.

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Filed Under: MLB

CBS’s Cowher on Den-Balt: “For Baltimore, this is a very pivotal game.”

October 30, 2009 By 1 Comment

October 29, 2009

THE NFL ON CBS: WEEK 8 (SUNDAY, NOV. 1)

AUDIBLES WITH LEAD “NFL ON CBS” ANALYST PHIL SIMMS AND “NFL TODAY” ANALYST BILL COWHER

The CBS Television Network, home of Super Bowl XLIV, continues its Golden Anniversary 50th year broadcasting the NFL with THE NFL ON CBS on Sunday, Nov. 1 (1:00-7:00 PM, ET) beginning with THE NFL TODAY, the Network’s one-hour studio show (12:00 NOON-1:00 PM, ET), live from THE NFL TODAY studio in New York City.

THE NFL ON CBS lead announce team of Jim Nantz, who this year is marking his 25th with CBS Sports, and Phil Simms call the action from the Miami Dolphins-New York Jets game live from Giants Stadium in East Rutherford, N.J.  Lance Barrow is the coordinating producer and lead game producer and Mike Arnold is the lead game director.

Throughout the 2009 season, THE NFL ON CBS will broadcast all of its games each week in HDTV, the highest definition television format – 1080i lines of picture resolution – along with 5.1 digital audio.

Sean McManus is President, CBS News and Sports, and serves as executive producer of CBS Sports’ coverage of THE NFL ON CBS.  Harold Bryant is Vice President, Production, CBS Sports.

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BILL COWHER

(On 4-3 teams; N.Y. Jets and Houston): When you look at the 4-3 teams that are hovering, in particular the Jets and Houston, this is a pivotal week.  For the Jets, it’s a divisional game being played at home, and is a game that they have to win.  Houston is a team that needs to make the next step.  To get a win on the road against a Buffalo team that has won ugly the past couple of weeks would be a big statement game.  Houston is a team that has the best receiver in football (Andre Johnson).  They may have the best tight end in football in Owen Daniels with the start he’s off to, one of the top returners in Jacoby Jones, and they have a quarterback (Matt Schaub) right now who’s playing as well as anybody in the League.  They have offensive firepower, and Mario Williams and group of linebackers give them playmakers on defense.  But they have to be able to win and put together streaks of games.  Houston is a team that has flashed, but they have to show an ability to be more consistent week-in and week-out.

(On pivotal games for 3-3 teams; Baltimore and San Diego): San Diego has to show that their performance last week against Kansas City wasn’t just an anomaly.  They have to show that they are more consistent.  They have a chance to do that at home against Oakland this week.  For Baltimore, this is a very pivotal game.  You can’t lose four in a row.  That could be a hole too big to dig out of in that division.  And, they’re playing against a quality team in Denver.  Denver may be playing against the best defense they’ve played against, on the road.

(On Denver-Baltimore): Denver is a team that it seems has been having to prove the critics every week.  People are still questioning the validity of their 6-0 record.  There are going to be a lot more answers coming out of this game, Denver at Baltimore, than there will be questions.  This game may answer a lot of questions about both teams when all is said and done – the validity of Denver’s record, and Baltimore’s ability to have a strong performance against a quality team.

PHIL SIMMS

(On Miami vs. N.Y. Jets): The thing about the Jets and the Dolphins, there’s always been a rivalry but it’s really stepping up.  Rex Ryan is making sure to step it up at a faster pace than these rivalries are used to. It makes for good preparation during the week.  It’s getting close to desperation game time for the Miami Dolphins.  One, because of the number of losses, if they did lose; and two, because it’s a division game.  This time of year it’s getting to that stage of the season where if you lose, it’s hard to make it back up with the season almost half over.

(On Miami’s Chad Henne): The big thing with Chad Henne is that many people don’t even recognize his name.  I have been impressed with him. He’s played very well.  He’s very talented, and he absolutely has a chance to be in the same class as Matt Ryan and Joe Flacco.  But you can’t tell anybody that because he’s just not a big enough name.  He wasn’t ballyhooed on draft day.  He probably deserved to be a first round draft pick, but was not.

(On Jets’ Rookie Shonn Greene): I liked Shonn Greene a lot coming out of college, and I thought that when the Jets moved up in the draft to get him it was a great move on their part.  I think there were quite a few NFL teams that were sitting back and shaking their heads because they were mad they didn’t make the move to go up and get Shonn Greene.

(On Brett Favre and Minnesota at Green Bay): I think Brett Favre will get a great reception in Green Bay.  But between the players and the coaches of the organization, there’s extra.  I don’t want to say motivation, but there comes a time when you just say okay we’ve had enough. And that’s why I think Green Bay will find a way to win the game.

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TRIP IN THE NFL ON CBS WAY BACK MACHINE…

In commemoration of THE NFL ON CBS celebrating its 50th year broadcasting the NFL, footage from historic highlights will be featured during each game.  Included among the clips this week during the Cleveland-Chicago game will be highlights of Walter Payton breaking Jim Brown’s all-time rushing record on October 6, 1984 against New Orleans, honoring the 10th anniversary of Payton’s death.

Following are THE NFL ON CBS assignments for Week 8, Week 9 and Week 10 (subject to change).

WEEK 8 – Nov. 1

GAME PLAY-BY-PLAY/ANALYST PRODUCER/DIRECTOR

1:00 PM, ET starts:

●Miami @ N.Y.Jets                  Jim Nantz/Phil Simms                            Lance Barrow/Mike Arnold

●Denver @ Baltimore               Greg Gumbel/Dan Dierdorf                   Mark Wolff/Bob Fishman

●Cleveland @ Chicago             Kevin Harlan/Solomon Wilcots             Jim Rikhoff/Bryan Lilley

●Houston @ Buffalo                 Ian Eagle/Rich Gannon                          Bob Dekas/Andy Goldberg

4:00 PM, ET starts:

●Oakland @ San Diego            Dick Enberg/Dan Fouts                        Bob Mansbach/Suzanne Smith

●Jacksonville @ Tennessee       Gus Johnson/Steve Tasker                    Victor Frank/Mark Grant

WEEK 9 – Nov. 8 – CBS DOUBLEHEADER

GAME PLAY-BY-PLAY/ANALYST PRODUCER/DIRECTOR

1:00 PM, ET starts:

●Miami @ New England           Greg Gumbel/Dan Dierdorf                   Mark Wolff/Bob Fishman

●Baltimore @ Cincinnati           Dick Enberg/Dan Fouts                        Bob Mansbach/Suzanne Smith

●Houston @ Indianapolis          Kevin Harlan/Solomon Wilcots Jim Rikhoff/Bryan Lilley

●Kansas City @ Jacksonville    Bill Macatee/Steve Beuerlein                 Ross Schneiderman/Chris Svendsen

4:15 PM, ET starts:

●San Diego @ N.Y. Giants       Jim Nantz/Phil Simms                Lance Barrow/Mike Arnold

●Tennessee @ San Francisco   Ian Eagle/Rich Gannon              Bob Dekas/Andy Goldberg

WEEK 10 – Nov. 15

GAME PLAY-BY-PLAY/ANALYST PRODUCER/DIRECTOR

1:00 PM, ET starts:

●Denver @ Washington            Greg Gumbel/Dan Dierdorf                   Mark Wolff/Bob Fishman

●Cincinnati @ Pittsburgh           Jim Nantz/Phil Simms                            Lance Barrow/Mike Arnold

●Buffalo @ Tennessee Ian         Eagle/Rich Gannon                               Bob Dekas/Andy Goldberg

●Jacksonville @ N.Y. Jets        Dick Enberg/Dan Fouts                        Bob Mansbach/Suzanne Smith

4:00 PM, ET starts:

●Kansas City @ Oakland         Gus Johnson/Steve Tasker                    Victor Frank/Mark Grant

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Filed Under: CBS, NFL

ESPN’s Weekend and Monday NFL Studio Features

October 29, 2009 By Leave a Comment

ESPN’s Weekend and Monday NFL Studio Features

Ed Werder and Kenny Mayne to cover Brett Favre’s return to Lambeau Field

ESPN’s Sunday NFL Countdown Presented by IBM will preview the day’s matchups Sunday at 11 a.m. ET with Chris Berman and analysts Cris Carter, Mike Ditka, Tom Jackson and Keyshawn Johnson.  ESPN senior analyst Chris Mortensen and NFL insider Adam Schefter will provide headlines and league news.

ESPN will dispatch two reporters – Ed Werder and Kenny Mayne – to Green Bay to cover the Brett Favre’s first game against the Packers at Lambeau Field.  Also, Rachel Nichols will cover the Broncos – Ravens game, Sal Paolantonio will handle the Giants – Eagles game and Bob Holtzman will be in Indianapolis for the 49ers at Colts.  Other highlights:

Former Packers on Brett Favre’s Homecoming: Tom Rinaldi reports what legendary Packers (Willie Davis, Jerry Kramer, Fuzzy Thurston) and former teammates (Leroy Butler and Antonio Freeman) think of Favre’s return to Green Bay.

New York-Philadelphia – Tale of the Tape: With New York and Philadelphia teams facing off in the 2009 World Series and the Giants-Eagles NFC East matchup, Countdown compares the two cities – Tougher fans? Better landmark – Liberty Bell or Empire State Building?  Philly cheese steaks vs. New York style cheesecake?

Best of Brett Favre on Mayne Event: In this week’s Mayne Event, Kenny Mayne, also in Green Bay reporting on Favre’s return to Lambeau Field, re-lives some of the most memorable Favre moments in his self-titled weekly series.

EA Sports Virtual Playbook – Brett Favre vs. Al Harris: Using the EA Virtual Playbook, Tom Jackson goes back to the first Vikings-Packers game to re-create a play where Favre took advantage of cornerback Al Harris for a 31-yard touchdown pass to Bernard Berrian.

Soundtracks – Cardinals/Panthers Divisional Playoff: The 2008 Arizona Cardinals were criticized for never winning on the East Coast – that was until the Divisional Playoff game at Carolina where they won 33-13.  Countdown relives the sights and sounds of that game in Soundtracks.

Start ‘Em or Sit ‘Em with Matthew Berry and Merril Hoge: ESPN’s fantasy football guru Matthew Berry and NFL analyst Merril Hoge debate which players to start or sit this weekend.

Berman, Carter, Ditka, Jackson and Johnson will pick the biggest games of the day and tell fans which players will make the biggest impact in NFL’s Week 8 action.  The list of game picks will be posted on www.espn.com/sundaycountdown after the show.

MNF’s Jon Gruden to Interview Drew Brees for SportsCenter “Sunday Conversation”

New Orleans quarterback Drew Brees, who captains one of the league’s top offensive units, has led the Saints to a 6-0 start.  On the cusp of this week’s Monday Night Football, the Saints’ signal caller sits down with Gruden for an extensive interview to be featured on SportsCenter “Sunday Conversation” at 11 p.m. and Monday Night Countdown (7 p.m.).

MONDAY NIGHT COUNTDOWN, 7 P.M. ON ESPN

Monday Night Countdown Served by Applebee’s with Berman, Carter, Ditka, Jackson, Johnson, Mortensen and Schefter (in Bristol) and Stuart Scott, Matt Millen and Steve Young (at the MNF game in New Orleans, La.) will review Sunday’s games and preview Monday Night Football.  The 90-minute, pre-game show will lead into the kickoff of the Atlanta Falcons at New Orleans Saints (8:30 p.m.) game, featuring Mike Tirico, Jon Gruden and Ron Jaworski.

Reporters Suzy Kolber (Falcons) and Michele Tafoya (Saints) will cover the teams.  Other highlights:

Soundtracks – Drew Brees and Sean Payton: In this week’s Soundtracks, fans hear Saints quarterback Drew Brees and head coach Sean Payton communicate during a game.

ESPN The Magazine’s “For Love or the Game” – Tony Gonzalez: Falcons tight end Tony Gonzalez is paired with his wife, Tobie, and teammate Brian Finneran to see who really knows Gonzalez better.

EA Sports Virtual Playbook – Sharper to the House: Jackson takes viewers on the field to show how Darren Sharper has become a scoring machine for the Saints defense.

WEEKLY MONDAY NIGHT COUNTDOWN SEGMENTS

TEAMS AT 20 – Every 20 minutes reporters Tafoya and Kolber will update news from the teams in their preparations for the game, beginning with NFL Live at 3:30 p.m.

FIELD PASS – Countdown offers an all-access look at pre-game preparations as the players get ready for kickoff.  Analysts will also breakdown the important storylines and key players before the game.

C’MON MAN – Countdown personalities share their head-scratching plays from Week 8.

In addition, Monday Night Football’s Tirico, Jaworski and Gruden will preview the night’s match-up, with Mortensen and Schefter covering breaking news from around the league, and the Countdown analysts offering their “Lead Pipe Lock” predictions for the game.

NFL MATCHUP, SUNDAY 3 A.M. AND 7:30 A.M. ON ESPN

NFL Matchup with host Sal Paolantonio and analysts Merril Hoge and Ron Jaworski will preview the weekend’s games by bringing viewers inside the film room for the Xs and Os analysis of the matchups.  The 30-minute program – taped each week at NFL Films in Mt. Laurel, New Jersey – highlights team strategy and game planning.  This week’s features:

Vikings @ Packers: Packers Defense – Jaworski spotlights why and how the Packers must change their defensive approach against Minnesota if they plan to spoil Brett Favre’s homecoming.

Vikings @ Packers: Vikings Defense – Hoge shows how Minnesota’s coverage and play recognition in Week 4 played a huge role in their victory and why both will be vital in Green Bay Sunday.

Broncos @ Ravens – Hoge goes to the ‘Coaches Clicker’ to illustrate how Denver disrupts opposing pass protections with player alignment.

Giants @ Eagles – Hoge showcases how a visible tendency in the Giants’ pass coverage has allowed teams to take advantage of their defense through the air.

Falcons @ Saints – Jaworski goes to “The Film Room” to show exactly what the Saints are doing to run the ball so effectively.

Dolphins @ Jets – The Jets struggled to stop the Wildcat when they lost to the Dolphins in Week 5.  Hoge reveals how head coach Rex Ryan and the Jets defense can shut down the Wildcat.

Seahawks @ Cowboys – Jaworski displays how formation and great play design have helped Dallas create favorable mismatches in their passing game, creating an explosive offense.

49ers @ Colts – The 49ers made the change at quarterback to Alex Smith this week.  Jaworski shows how the 49ers can help their young signal-caller and make him more comfortable.

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Filed Under: ESPN, NFL

CBS’s Boomer Lists NFL’s Scariest Things

October 29, 2009 By Leave a Comment

October 29, 2009

“THE NFL TODAY’S” BOOMER ESIASON TREATS VIEWERS TO HIS

“SCARIEST THINGS IN THE NFL” FOR WEEK 8 ON SUNDAY, NOV. 1

THE NFL ON CBS, home of Super Bowl XLIV and broadcasting its Golden Anniversary 50th year of the NFL, continues its 2009 NFL season on Sunday, Nov. 1 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 Noon-1:00 PM, ET).

This week THE NFL TODAY’s Boomer Esiason treats viewers to his list of “Scariest Things in the NFL,” which includes facing Indianapolis’s Peyton Manning to going one-on-one in the open field against Minnesota’s Adrian Peterson.  Charlie Bloom produces.

James Brown hosts THE NFL TODAY along with analysts Dan Marino, Esiason, Shannon Sharpe and Bill Cowher, NFL TODAY “General Manager” Charley Casserly, as well as Lesley Visser and Sam Ryan reporting.

Eric Mann is senior producer and Bob Matina is director of THE NFL TODAY.

Sean McManus is President, CBS News and Sports, and serves as the executive producer for the Network’s coverage of the NFL.  Harold Bryant is Vice President, Production, CBS Sports.

Filed Under: CBS, NFL

World Series Game One Earns Second Highest TV Vieweship Since 1999

October 29, 2009 By Leave a Comment

Outlook-1

Filed Under: FOX, MLB, Ratings

MMA Heavyweight Brett Rogers Prepares For His CBS Primetime Showdown With The World’s #1 Ranked MMA Fighter

October 29, 2009 By Leave a Comment

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Filed Under: CBS, MMA

Tony Stewart To Present Third Annual “Stewie Awards” on SIRIUS XM Radio

October 29, 2009 By Leave a Comment

TWO-TIME NASCAR CHAMPION TONY STEWART TO PRESENT THIRD ANNUAL ‘STEWIE AWARDS’ LIVE ON SIRIUS XM RADIO DEC. 3

Stewart and co-host Matt Yocum return to honor the best, boldest and funniest moments from the 2009 NASCAR season

“The Stewies” will be presented live from the Rio Las Vegas during NASCAR Champions Week

NEW YORK – October 29, 2009 - SIRIUS XM Radio (NASDAQ: SIRI) announced today that two-time NASCAR Sprint Cup Series Champion Tony Stewart will host the third annual ‘Stewie Awards,’ the acclaimed awards show that honors the most memorable moments of the NASCAR season.

The ‘Stewies,’ which first debuted in 2007 and features Stewart’s entertaining and irreverent take on the best, boldest and funniest moments from the recently concluded season, will be awarded during a live broadcast hosted by Stewart and Matt Yocum from the Rio All-Suite Hotel and Casino in Las Vegas on Thursday, December 3 (10:00 pm – midnight ET / 7:00 – 9:00 pm PT).  The live broadcast will air on SIRIUS NASCAR Radio, available to listeners nationwide on SIRIUS channel 128 and XM channel 128 with the “Best of SIRIUS” programming package.

The two-hour event will feature live interviews with the 2009 champion and other drivers in the Chase for the NASCAR Sprint Cup in Las Vegas, plus other special guests.

“We had so much fun doing this show the last two years that we decided the season just wouldn’t be complete without handing out a few more Stewies,” said Stewart.  “Matt and I are thrilled to team up with SIRIUS XM for another event and to be able to do it in one of the most exciting cities in the world will be awesome. They say, ‘What happens in Vegas, stays in Vegas.’  Not in this case.  SIRIUS and XM listeners around the country can tune in live to check it all out.”

Stewart and Yocum will announce the nominees in the award categories in the coming weeks.   Following the announcement of the nominees, fans around the country can determine the winners by casting their votes online at www.sirius.com/stewieawards.

The 2009 ‘Stewies’ categories will include:

Ø  “Feels Like The First Time” Award – Recognizing the most notable “first” of the NASCAR season.

Ø  Best Original Drama – Honoring the year’s most exciting race moment

Ø  Best Original Comedy – Honoring the year’s most entertaining “incident”

Ø  Best Vocal Performance – Honoring the year’s most memorable quote

Ø  Smokey Yunick Award (Best Engineering and Special Effects) – Acknowledging the year’s most creative – and illegal – modifications to a race car

Ø  Bonehead Move of the Year Award

Ø  ‘I Got Dumped’ Award – Acknowledging the year’s most memorable on-track bumping

Ø  Hal Needham Award (Best Stunt Sequence) – Acknowledging the year’s most spectacular crash

Ø  Best Driver2Crew Chatter Exchange – Acknowledging the year’s most memorable driver-to-pit crew communication

Ø  Golden Stewie Award – Chosen by Stewart and Yocum and honoring a legendary driver from the Golden Era of racing

Ø  “Stewie” Lifetime Achievement Award

Stewart and Yocum hosted their critically-acclaimed show, Tony Stewart Live, on SIRIUS XM Radio from 2007 through 2008.  Prior to the 2009 NASCAR season, Stewart announced he would be partnering with Haas Automation to form a new Sprint Cup team, Stewart-Haas Racing, where he would be an owner and driver.  Stewart-Haas Racing’s inaugural season on the track has been a tremendous success, with Stewart earning four wins and 15 top-five finishes.  He and teammate Ryan Newman both qualified for the Chase for the Sprint Cup, where Stewart is currently fourth in the standings.

Stewart, a two-time NASCAR Sprint Cup Series champion (2002, 2005) and one of only 14 drivers in the history of NASCAR to win multiple Cup Series titles, has 37 Sprint Cup wins, 10 poles, 144 top-fives and 229 top-10s in 388 career starts.

SIRIUS XM is the Official Satellite Radio Partner of NASCAR, broadcasting every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race live on SIRIUS NASCAR Radio, channel 128, the only radio channel dedicated to NASCAR 24 hours a day, 365 days a year.

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Filed Under: NASCAR, Sirius/XM
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