ESPN has launched a new campaign for NBA Saturday Primetime on ABC featuring an original song by Tony Award Winner James Monroe Iglehart (Aladdin, Hamilton) and Utkarsh Ambudkar (Pitch Perfect, The Mindy Project), members of hip-hop improv group Freestyle Love Supreme. Written and performed by Iglehart and Ambudkar, the anthem celebrates the launch of NBA Saturday Primetime on ABC with the biggest storylines and stars on the court. This is the first of a series of spots to be released throughout the season, which highlights each Saturday’s match ups.
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