Total Audience Delivery of NHL All-Star Game on Broadcast Television and NBC Sports Digital Averages 2.28 Million Viewers
NBC Average Viewership of 2.262 Million Viewers is Best for All-Star Game Since 2004
STAMFORD, Conn. – January 30, 2017 – NBC Sports’ presentation of the 2017 NHL All-Star Game averaged a Total Audience Delivery (TAD) of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast averaged 2.262 million viewers, up 42% vs. the 2016 NHL All-Star Game on NBCSN (1.595 million) and up 46% vs. NBC’s 2015-16 NHL regular-season average (1.545 million). This year’s game (3:39-7 p.m. ET), which marked the event’s return to network television, was the most-watched NHL All-Star Game since 2004, and delivered a 1.32 household rating, up 47% vs. 2016 (0.90; NBCSN).
Viewership of the game peaked in the 6:45-7 p.m. ET quarter hour, as more than 2.5 million viewers (2.529 million) watched the Metropolitan Division, led by Alex Ovechkin, Sidney Crosby, All-Star Game MVP Wayne Simmonds, and head coach Wayne Gretzky, defeat the Pacific Division by a score of 4-3 in the championship game.
This year marked the second iteration of the 3-on-3 tournament format to the All-Star Game, inspired by the league’s 3-on-3 overtime format, which began last season.
Following are the Top 10 markets for the 2017 NHL All-Star Game:
|3. Minneapolis-St. Paul||3.7|
|4. St. Louis||3.4|
|9. Washington, D.C.||2.5|
|10. New York||2.3|
Live streaming of the 2017 NHL All-Star game on connected devices was up 53% in unique devices (23,000) and up 12% in live minutes (1.898 million) versus 2016 (15,000 uniques; 1.7 million minutes), respectively. The Average Minute Audience for the NHL All-Star Game live stream via the NBC Sports app and NBCSports.com was 18,600 viewers.